2. Advertising Background
• Advertising is an attempt to persuade
someone to buy a good or service
• Since the 1920’s advertising has grown
massively
• Anywhere you go you see can see an ad
• The average American views about 5000 ads
in just one day
3. Types of Advertising
Without effective and targeted advertising, a business
cannot succeed. There are many types of advertising
a business can utilize in effort to increase their sales.
Tv and
Print
Radio
Out of
Internet
Home
4. Children are Affected by Ad’s
Advertising is a multi million dollar project
that has an huge influence on children
Kids are literally assaulted from morning
to night. The ad industry targets them
in their home, in the school, and
virtually all points in between
(essential.org)
Children under 12 already spend a
whopping $28 billion a year. Teen-
agers spend $100 billion. Children also
influence another $249 billion spent by
their parents (about.com)
5. Unhealthy Ad’s
• Kids are filled with advertisements for junk food and
fast foods
• Kids see one food commercial every five minutes
during Saturday morning cartoons, most of them for
foods high in fat, sugar and calories (great schools.net)
6. Protecting Children from Advertising
• Demands should be
made on the FTC to
make the first move
and create more
strict rules about
marketing to
children since they
are the ones who
control what we
watch on tv
7. Work Cited
• [1] Sharon Beder, 'A Community View', Caring for Children in the
Media Age, Papers from a national conference, edited by John
Squires and Tracy Newlands, New College Institute for Values
Research, Sydney, 1998, pp. 101-111
•
• [2] Dittmann, Melissa. "Protecting children from advertising ".
American Psychological Association. June 2004
<http://www.apa.org/monitor/jun04/protecting.html>.
•
• [3] Willenz, Pam. "TELEVISION ADVERTISING LEADS TO UNHEALTHY
HABITS IN CHILDREN; SAYS APA TASK FORCE". Office of Public
Affairs. February 23, 2004
<http://www.palomar.edu/dsps/actc/mla/mlainternet.html>.
