Session about the evolution of links from Google's perspective during the years and how to deal with it: Webinar at http://webpromoexperts.com.ua/white-seo/
6. Arguments for use of PageRank
- A numerical weight of every URL
- Is scalable, can be used across WWW
- Relative values are easy to compare and
understand
Has been core algorithm for the first years
17. Summary
- Google started with PageRank
- Using anchortexts to pass context
- Use content to pass even more context
From plain links between URLs to contextual relationships between pages
27. “Any links intended to manipulate PageRank or
a site's ranking in Google search results may
be considered part of a link scheme and a
violation of Google’s Webmaster Guidelines.”
Unnatural link penalties
29. • Balance your link building acitivities
• Look to what is acceptable in your niche
• Benchmark against competitors
Humans can be tricked!
It is all about balance
30. It’s all about benchmarking
Use Bulk Backlink checker to get first impression:
https://ru.majestic.com/reports/bulk-backlink-checker
31. It’s all about thresholds
Machine first / human second
More spammy niche
Cleaner niches
34. Monitor closely
Negative SEO is possible!
Automate monitoring:
http://www.notprovided.eu/how-to-build-a-negative-seo-monitoring-system/
35. • Understand Google’s possibilities
• Systems are dynamic, not just one rule applies
• Understand your market
• Google is scaring you, more is allowed for
algorithms than Google shares
Go get those rankings with links!
Conclusion of today
37. W3C SEMANTIC WEB ACTIVITY
“The Semantic Web is a collaborative
movement led by international standards
body the World Wide Web Consortium (W3C).
The standard promotes common data formats
on the World Wide Web”
GOAL: EVOLUTION OF THE WEB
42. PICTURE CREDITS:
Neighbours: https://hinterrecords.files.wordpress.com/2011/06/hinter-l-001-cover1.jpg
Robot vs Human: http://cdn.theatlantic.com/static/mt/assets/business/615%20robot%20reuters%201.jpg
Plan A: http://www.dashinthemiddle.com/wp-content/uploads/2014/08/Failing-Feature.jpg
Facepalm: http://editorial.opentoexport.com/wp-content/uploads/2013/12/failure-export-marketing.jpg
Internet of Things: http://www.theinternetofthings.eu/innovative-internet-things-examples-iot-examples
THANKS FOR THE PICTURES!