Morgenbooster #72 | How to build an innovation lab

1508™ MB: How to build an innovation
lab
HOW TO
BUILD AN
INNOVATIO
N LAB

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THE CHALLENGE
The world is changing.
Nobody knows the right answer.
So let’s join forces.
It might be fun.
(Kapow)

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HTTP://QVARTZ.COM/BUZZ/WHITEPAPER
/DIGITAL-TRANSFORMATION-REPORT/

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CHALLENGES

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CHECK FOR FIT
FIT

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HERE IS WHAT’S WRONG WITH TODAY’S
PROCESS
SPECS DESIGN BUILD LAUNCH
Some
learning
Very
little
learning
Most
learning
will
happen
here

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WE NEED TO AVOID ONE WOW
Time
Experience

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AND AIM FOR LONG WOWS
Time
Experience

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WE NEED TO BUILD A CULTURE THAT
LEARNS FROM LAUNCHING HISTORY
Time
Learnings
Launch
Launch
Launch
Launch

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WE NEED TO SEEK INNOVATION
THROUGHOUT THE ENTIRE
BUSINESSMODEL
Profit
model
Network Structure Process
Product
performance
Product
system
Service Channel Brand
Customer
engagement
CONFIGURATION OFFERING EXPERIENCE

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FRAMEWORK

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SALIM ISMAIL DESCRIBED HOW TO

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20TH CENT.
MADE TO DEFEND
21ST CENT.
MADE TO INVENT

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THE ANATOMY OF AN EXO

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FOUR STRATEGIES TO ADAPT THE EXO

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ISSUES

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WE NEED SUPPORT FROM TOP
MANAGEMENT

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WE NEED NEW TRANSFORMATIONAL
PRODUCTS

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WE NEED A FULLY CLIENT CENTERED
APPROACH

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AND THEN WE NEED TO ORGANIZE
AROUND THAT EXPERIENCE

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AND THE ABILITY TO SCALE THE LAB

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NOW THAT CHALLENGES STAFFING

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CUSTOMERS AND
ENABLERS

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HTTP://WWW.HUFFINGTONPOST.CO.UK/2013/06/13/ANN-SUMMERS-SEX-
TOYS_N_3435482.HTML

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TOY MAKER ANN SUMMERS LET
CUSTOMERS DESIGN THEIR OWN
PRODUCTS
The Ultimate O, £45
It may look like a glove belonging to an
alien, but this was the toy that gave 47-year-
old Kim Smith her first orgasm.
Sweetheart, £35
You may never call someone sweetheart again,
but this baby is waterproof, has an
accelerator and is rechargeable. Ann Summers
says: "It may look gentle but its silicone
heart packs a powerful punch."
Learning Curve, £39
The sex toy for beginners, they say, and it
even comes with a remote control. If you don't
fancy a solo mission it's great for couples
and isn't too daunting.
Panty Pin, £12
This discreet little toy is the cheapest of
the bunch and is good for a beginner. You clip
it to your underwear and set it on buzz. Happy
travels!
Rock and Roll, £75
Equestrian Emily was inspired to create a toy
that users could rock on (that just sounds 50
Shades of Wrong to us), but for those of us
who don't ride horses, you may find this does
the trick.
We all know about the Rampant Rabbit but this
is like the T-1000 version. Called the
'expanding' Rampant Rabbit, it was created by
Kim Axford who wanted a toy that could expand
and contract on request. It has seven speeds
and a six-inch shaft.

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LESS EROTIC BUT STILL EXITING: AT MAERSK WE LET
EMPLOYEES PARTICIPATE IN THE DESIGN SPRINT

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AS WELL AS WE LET CUSTOMERS GUIDE
US

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SO THIS IS WHAT WE MADE INSTANTLY

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DISTRIBUTE LEARNINGS
Bring MVPs
to test
Inform the
product
Inform business
and strategy

1508™
BILABONNEMENT
MB: How to build an innovation
lab

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TEST WITH CUSTOMERS

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Clickable prototype Movie recordings

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LET MANAGEMENT PARTICIPATE

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STAFFING

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WHO TO STAFF
The team CompanyRest of the world
(What is your filtering set up?)

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Ambassadors for lobbyism
Visionaries doing focus and political
stuff
Testers Providing results
Builders Crafting insights and data
Backend developers
Customers
THE COMPETENCIES
RESEARCH
& IDEAS
PROTOS TEST &
DATA
BACK END DEV’sVISONARYAMBASSADOR
THE WORLD

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LOOK FOR INTRAPRENEURS
http://www.boardofinnovation.com/2015/12/17
/the-skills-of-the-perfect-intrapreneur/

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WHAT SHACKLETON DID

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DESIGN FOR CROSS POLLUTION AND
WATER COOLING MOMENTS
The channel
The story

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DEPTH OF CHANGE

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https://medium.com/@blauw/12-things-we-learned-
from-setting-up-a-corporate-lab-
11a4abec5233#.os0umx9y2

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WHAT KIND OF MEETINGS?

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JUST A HACK FOR INSPIRATION

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NEW TOOLS WILL SET YOU FREE

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BUT MAYBE PHYSICAL LOCATIONS ARE
BETTER AT BUILDING NEW CULTURES

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#4:
DATA

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HTTPS://YOUTU.BE/QXQI6O0RIDS

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WHAT HAPPENS
WHEN 20 BILLION
MACHINES GET
CONNECTED IN
2020?
HTTPS://YOUTU.BE/QXQI6O0RIDS

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DATA
ALGORITHMS
DASHBOARD
WHAT YOU NEED IS…

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SERVICE
ASSET EXCHANGE
PREDICTIONS
TO USE IT FOR..

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Business process data
Manage and optimize business
operations
Product or service data
To deliver core value prop
Customer data
For more relevant products
DATA

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FIVE DOMAINS OF DIGITAL
TRANSFORMATION
1) AREA OF IMPACT AND KPI’S
2) VALUE TEMPLATE SELECTION
INSIGHT TARGETING PERSONALIZATION CONTEXT
3) CONCEPT GENERATION
4) DATA AUDIT
CURRENT DATA NEEDS GAPS NEW SOURCES
5) EXECUTION PLAN
TECHNICAL SOLUTION BUSINESS PROCESSES PROOF OF CONCEPT

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WHAT WOULD WE
LIKE TO KNOW?

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WHAT SENTENCE
SHOULD WE
CREATE?

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IN A BUSINESS MODEL WHERE DATA IS
CORE

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NOW WHAT

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1.It wasn’t really an innovation
lab
2.Lack of strategic alignment
3.Lack of focus
4.It’s mostly innovation theater
5.Show me the money
FIVE REASONS WHY INNOVATION LABS
FAIL

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AFTER THE HONEYMOON

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STICK TO TANGIBILITY AND PRODUCTS: THEY MIGHT SERVE BETTER
AS TRANSFORMATIONAL CATALYSTS RATHER THAN EDUCATION

1508™
xxx
FINANSIELT CV
MB: How to build an innovation
lab

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THX
1508 A/S
www.1508.dk
Klaus Bundvig
Dir. of Business Development
kbu@1508.dk
+45 2250 9795
Check out more inspirational stuff at
1508.dk/viden

Morgenbooster #72 | How to build an innovation lab

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Morgenbooster #72 | How to build an innovation lab