My presentation on accessibility and inclusivity at the Content Strategy Forum

1. Let’s talk accessibility because content strategy is inclusive {Or: #contentstrategy hearts #accessibility} Irene Walker @1rene CS Forum 2011 London

2. Michael - 18, student, blind

3. Harriet – 66, retired, has RSI

4. UNDERSTAND THE ISSUES Janet – 30, swimming teacher, deaf

5. Carlos – 28, attorney, has dyslexia

6. Not enough content practitioners are talking about accessibility

7. News sites eLearning sites eCommerce Email Online banking Sports results Multimedia Social networking

8. Accessibility is about lifting barriers

9. Managing expectations

12. Accessibility is not a checklist – it’s an ongoing commitment.

13. What is accessibility? Why should I care?

14. Auditory Cognitive and neurological Visual Physical Speech All disabilities that affect access to the web

15. Auditory Cognitive and neurological Visual Physical Speech New web users Older people Low bandwidths Also, access for people who don’t have disabilities

16. Accessibility is the capacity of ANY user, regardless of ability or disability, to access the same content and information.

17. Accessibility and the law

18. “All decision-makers need to understand the legal reasons for designing accessibly, and the legal liability for ignoring the issue. This is especially important since ignorance of the law is not a defense.” - Cynthia Waddell

19. Canada Japan Korea USA Hong Kong Singapore Brazil Australia New Zealand Countries with accessible web design laws or policies

20. United Kingdom Ireland Denmark Sweden Portugal Norway Luxembourg Austria Germany France Holland Italy Belgium European countries with accessible web design laws or policies

21. Business advantages

22. Optimised mobile content Increased usability Direct cost savings Accessibility means business Less development time Wider clientele Search engine optimisation

23. Okay. We get it. What now?

24. Assessing user goals Briefing writers Testing content Managing change Sew accessibility into your content strategy processes

25. Evangelise accessibility

26. Content strategists are modern storytellers

27. Photo credit: © Boy_Wonder Most people will experience some degree of disability in their lifetime. Fact or fiction?

28. Photo credit: © Boy_Wonder Accessibility is expensive. Fact or fiction?

29. Photo credit: © Boy_Wonder Accessibility improvements limit the user experience for users without disabilites. Fact or fiction?

30. Thanks for listening Let’s start talking accessibility more {And remember: #contentstrategy hearts #accessibility} Irene Walker Irene Walker @1rene CS Forum 2011 London