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Sercan ÇAKAROĞLU
SATIŞ MÜHENDİSLİĞİ’NİN İPUÇLARI
Kablo sektörünün lider kuruluşlarından 2M KABLO
205 personeli ile, Silivri’de üretim yapmaktadır.
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SATIŞ MÜHENDİSLİĞİ NEDİR?
SATIŞ
+
MÜHENDİSLİK
Business 2 Business
Ürün bilgisi
Müşteri
odaklılık
Başarılı
satış
operasyonu
Sonuç
odaklılık
SATIŞ MÜHENDİSLİĞİ
SATIŞ MÜHENDİSLİĞİ
Satış Mühendisi’nde olması gereken
temel beceriler nelerdir?
•Topluluk karşısında konuşma ve sunum becerisi
•Soru sorma ve cevaplama becerisi
•Rekabet analizi
•İletişim becerileri
•Satış becerisi
SATIŞ MÜHENDİSLİĞİ
Satış Mühendisi’nde olması gereken
anahtar nitelikler nelerdir?
•Müşterinin ihtiyaçları ve işini anlamak
•Ürün bilgisine ve teknolojisine hakim olmak
•Farklı karakterlerdeki insanlarla iletişim kurabilmek
•Hem teknik hem de sosyal platformlarda iletişim kurabilmek
•Satış sürecine hakim olmak
B2B SATIŞ
Elde
tutmak
Kazanmak
Temas
Muhtemel Alıcı
Kim korkar Satış Mühendisliğinden?
•Teknik tarafım körelecek, mühendislik becerilerimi kaybedeceğim.
•Satışçılar kalitesiz, kalitesiz olarak değerlendirilmek istemiyorum.
•Satış kolay bir şey, bana değer katacağına inanmıyorum.
•Satış yaparsam yalan söylemek zorundayım.
•Sunum yapmam ve topluluk karşısında konuşmam gerekecek.
•Satışın bana kayda değer bir kariyer yolu açacağına inanmıyorum.
Kim korkar Satış Mühendisliğinden?
SORU / CEVAP
Sercan ÇAKAROĞLU
Teşekkürler :)

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