Introduction to Twitter for Festival Managers running Festivals and Events in Fife, Scotland

1. S O C I A L M E D I A F O R
F E S T I V A L S I N F I F E
I N T R O D U C T I O N T O T W I T T E R F O R F E S T I V A L S
Susan McNaughton
March 2015

2. W H A T I S T W I T T E R ?
• Twitter is a real-time information network that
connects you to the latest information about what
you find interesting. Simply find the public
streams you find most compelling and follow the
conversations.

3. W H A T I S A T W E E T ?
• A Tweet is 140 characters in length—you can share a
lot with a little space.
• User Name - up to 15 characters
• Real Name - up to 20 characters

4. O N L Y 1 4 0 C H A R A C T E R S ?
• Connected to each Tweet is a rich details pane that
provides additional information, deeper context and
embedded media. You can tell your story within your
Tweet, or you can think of a Tweet as the headline,
and use the details pane to tell the rest with photos,
videos and other media content.

5. T W E E T W I T H R I C H C O N T E N T
The Tweet with
photograph
attached
Photograph
hosted on
Instagram Location
information
about the
photograph

6. W H A T D O W E S A Y O N T W I T T E R ?
• Users share updates about
what they’re doing – which
for festivals and interest
groups means that there’s a
huge amount of information
being created about daily
life, all of which can be
searched

7. B U T W H A T D O W E G E T O U T O F
I T ?
• You don’t have to
Tweet to get value
from Twitter – you
can use it to read and
follow people,
companies, events of
interest and to find
others with shared
interests

8. W H A T D O E S I T A L L M E A N ?
• Following – Tweets from Twitter Users you are
following will appear in your Timeline
• Followers – Users who have chosen to have your
updates feature in their timeline
• @ - the special character which precedes a Twitter
name to mention someone else on Twitter
• RT – retweet – a way of showing others that you’re
sharing content
• MT – less used, but courtesy if you have amended
• # tag – a way of grouping Tweets about a subject

9. D I F F E R E N T T Y P E S O F T W E E T
• Broadcast
• Engagement
• Useful information
• RT content from someone which you’ve found useful

10. T Y P E S O F T W E E T - B R O A D C A S T
• Broadcast Tweet –
where you share
information about
yourself/your event
with your followers

11. T Y P E S O F T W E E T -
E N G A G E M E N T
• Engagement Tweet
– where you
mention other
Twitter names in
your Tweet – either
by @ and their
Twitter Name, or by
RT (retweeting
something
interesting)

12. T Y P E S O F T W E E T – U S E F U L
I N F O
• Useful info Tweets
– where you share
information about
something which
will be of interest
to your followers,
but which is not
about you –
maybe a link to an
article you found
interesting

13. T Y P E S O F T W E E T - R E T W E E T

14. V A R I E T Y I S T H E S P I C E O F L I F E
• Keep a mixture of Tweets going on to encourage people to
follow you
• Recommendations of others are really powerful
• Sharing is good
• You’re helping others
• They remember you
• They tell their friends
• Mix the type of content you share too
• Links
• Photographs
• Videos
• Sound

15. T E N T I P S F O R T W I T T E R F O R
F E S T I V A L S
• User name easy to
remember
• Follow your participants
• Follow people who live
in your area
• Don’t beg for followers
• Create compelling
content
• Mix up the types of
content
• Always be sharing
• Find good #Tags for
your event
• Build lists
• Interact with others

16. G E T B U S Y , G E T S O C I A L
T W I T T E R : H T T P S : / / T W I T T E R . C O M / S U S A N M C N A U G H T O N
B O O K : H T T P S : / / W W W . F A C E B O O K . C O M / S U S A N . M C N A U G H T O N . S O C I A L .
W E B : H T T P : / / W W W . S U S A N M C N A U G H T O N . C O M
L I N K E D I N : H T T P : / / W W W . L I N K E D I N . C O M / I N / S U S A N M C N A U G H T O N