Getting more from your photographs with Social Media

1. FOOD FROM FIFE
Getting more from your photographs with Social Media
Susan McNaughton

2. FOOD FROM FIFE
 Membership
Organisation
 Cross-promote food &
tourism
 Curate great content
 Create great content

3. TODAY’S PARTICIPANTS
 Puddledub – Joanna Mitchell
and Tom Mitchell
 Fairmont – Liz Schols
 Balgove – Carlos Martinez-Diaz
 Courses for Cooks –Jenny
Thomson
 Cairnie – Cameron Laird
 East Neuk Cooks – Stacey
Marshall
 Dawnfresh Seafood (own RR
Spink) - Alisha Goodwin
 Jannettas – Owen Hazel
 9016 Creative – Robin Johnson
 The Ardgowan – Rachel
McLachlan

4. WHICH SOCIAL NETWORKS?
 Website/blog
 Facebook
 Twitter
 Instagram
 Pinterest
 Google+
 YouTube

5. STRATEGY
 Think about WHY you
want to use social
networks
 WHO are you trying to
attract?
 WHAT is your
message?
 WHERE will you be?
 WHEN will you post?
 HOW will you manage?

6. GET THE BASICS RIGHT
 Every network,
everywhere
 Printed material
 Website
 Completed profiles
 Make it easy for people
to find you on the
network THEY like best

7. #FOODFROMFIFE
 #tagging
 Connecting content
together
 Encourage people to use
 Helps you find mentions
 Twitter
 Instagram
 Google+
 Facebook (works, but not
widely used)

8. HOW CAN WE USE OTHERS’ CONTENT?
 Fantastic pictures on
Talor Gilchrist’s blog
from her visit to the
Steak Barn at
Balgove

9. #LOVEFIFEFOOD AND #FEASTOFFIFE
 Recent blog/press trip
to Fife hosted by
Welcome to Fife
 Bloggers encouraged
to use #tags
 Can’t enforce, just
encourage
 Useful to search out
posts

10. USING CONTENT: IDEAS 1
 Create a collection on Google+ and add a link to
the content on your collection
(https://plus.google.com/+2crail/posts/UkPFQ2kGH
yf)
 Pin the photographs to a Pinterest Board
(https://uk.pinterest.com/pin/400538960593821201/
)
 Storify: (https://storify.com/2crail/lovefifefood)
 Write a blog post and use the image in your post
(crediting the blogger, with a link to their content) –
ask permission first

11. USING CONTENT: IDEAS 2
 Use your Instagram account to find content on a
#tag and comment
 Ask people to add their content to your #tag (e.g.
#foodfromfife)
 Use an app within Facebook to display Instagram
posts on a #tag or simply your own content
(Iconosquare App
https://apps.facebook.com/instagram_feed/) See it
in action:
https://www.facebook.com/Sandcastle.Cottage.Crail
/app/267091300008193/

12. USING CONTENT: IDEAS 3
 Collaborate with others on Pinterest – create a
“Food from Fife” board and invite Pinners to join
and pin their own content
 Ask your customers to #tag photographs of
themselves enjoying your food/restaurant etc
 Add quotes about your business over photos which
people have shared (with permission)
 Use the Repost app to share content shared on a
tag which you use – or screen shot but be sure you
attribute to the original creator

13. CREATING CONTENT: IDEAS 1
 Ask someone to take over your social media for a
day – guest host or staff member (e.g. your
Instagram account)
 Take photographs at events you attend
 Seasonal content library – photographs for the
season
 Get 3 for 1 when you use IFTTT to post from
Instagram to Twitter and Pinterest (for example)

14. CREATING CONTENT: IDEAS 2
 ENCOURAGE photography – put up a notice in
your premises/on your stall etc with a #tag
 Ask questions – e.g. on Facebook, Twitter – ask
people what they want you to post and then
respond to their replies
 Create themes for each month and work together to
post content on #foodfromfife + #[themeformonth] –
e.g. seasonal specialities, recipes for popular
ingredients

15. CREATING CONTENT: IDEAS 3
 Create a calendar of ‘food days’ e.g. October 14:
World Egg Day – schedule content and join in
 Find regular food chats on Twitter and join in-
e.g.#scotfood 9 – 10 pm on first Monday of the
month [Tip: use Tweetchat.com to join in]

16. CREATING CONTENT: TOOLS
 relaythat.com – requires Google Chrome Browser –
free 7-day trial
 picmonkey.com – great for creating collages and
simple photo edits – low cost annual fee
 canva.com – uploaded photographs remain so that
you can re-use in different ways – free with paid
assets $1 each
 spark.adobe.com – use your photographs to create
simple videos and posts
 Use ripl.com to create short animations for
Facebook, Twitter, Instagram (mobile only)

17. CREATING CONTENT: TOOLS 1
 Tool: relaythat.com
 Allows you to create a
variety of images in
different layouts once
you’ve uploaded some
images and chosen
text

18. MORE RELAYTHAT.COM OPTIONS

19. MORE RELAYTHAT.COM OPTIONS 2

20. EYE-CATCHING GRAPHICS
 Created with
relaythat.com

21. CREATING CONTENT: TOOLS 2
 Picmonkey.com
 Simple way to create
images for social
media sites and add
coloured backgrounds,
text, etc
 Set of standard layouts
for collages sized for
social media

22. CREATING CONTENT: TOOLS 3
 Canva.com
 Lots of pre-set layouts
and text boxes
 Simple $1 charge if you
want to use stock
photos
 Easy to create
downloadable pdf files
for leaflets/instructions

23. CREATING CONTENT: TOOLS 4
 Spark.adobe.com
 Free tool to create
short videos or simple
social media posts
 https://spark.adobe.co
m/video/SgGNhNnGtA
Ccj - embedded in blog
post

24. CREATING CONTENT: TOOLS 5
 Ripl.com – mobile app
for iOS to create short
animations for Twitter
and Instagram-
example:
https://www.instagram.
com/p/BLo3LqbBYCm/
?taken-by=2edinburgh

25. FOOD FROM FIFE - RESOURCES
 Copy of this
presentation:
http://www.slideshare.n
et/2susanmcnaughton
 Canva – summary of
points
 List of attendees:
Twitter List
 Inspiration: Arnprior
Pumpkins

26. FOOD FROM FIFE
www.foodfromfife.co.uk
Presentation created by:
Susan McNaughton 3 November 2016