Helping local volunteers to make sense of some of the available tools at their disposal to gather an audience for their Festival and Events. This introductory presentation assumes no prior knowledge of Facebook, beyond possibly using Facebook personally. This presentation was updated in mid-April 2013 to reflect the changes to the layout of the personal profile made by Facebook.

1. SOCIAL MEDIA FOR FESTIVALS
Facebook - introduction

2. WHAT IS FACEBOOK?
 Social sharing site – mission
 “Facebook's mission is to give people the
power to share and make the world more
open and connected.”
Source: Facebook.com

3. HOW OLD IS FACEBOOK?
 Established 2004 – public from 2006

4. HOW BIG IS FACEBOOK?
 One billion monthly active users as of October 2012
 Approximately 81% of monthly active users are outside the U.S. and Canada.
 584 million daily active users on average in September 2012.
 488 million monthly active users who used Facebook mobile products in March 2012,
and more than 500 million mobile monthly active users as of April 20, 2012. 604
million monthly active users who used Facebook mobile products as of September
30, 2012
 During March 2012, on average 398 million users were active with Facebook on at
least six out of the last seven days.
 More than 125 billion friend connections on Facebook at the end of March 2012.
 On average more than 300 million photos uploaded to Facebook per day in the three
months ended March 31, 2012.
 An average of 3.2 billion Likes and Comments generated by Facebook users per day
during the first quarter of 2012.
 More than 42 million Pages with ten or more Likes at the end of March 2012.
 Facebook is available in more than 70 languages.
Source: http://newsroom.fb.com/Key-Facts

5. FINDING OUT MORE
 http://www.socialbakers.com/blog/1014-
october-2012-social-media-report-facebook-
pages-in-the-united-kingdom
 The total number of FB users in
United Kingdom is
reaching 33785600 and grew by
more than 2670800 in the last 6
months. (Oct 2012)

6. FACEBOOK TERMINOLOGY
 Profile
 Only people can have profiles
 Connect with friends – friends must accept „friend
request‟
 Can set privacy levels
 Page
 Businesses, non-profit organisations, etc
 People join by clicking „LIKE‟ on the page
 Updates then appear in fans news feed
 Groups
 Set up to share special interest
 Can be public or private

7. FACEBOOK TERMINOLOGY (2)
 Tagging
 Mentioning a friend or another page in a post or photo
by adding their name/page name to your post.
Accessed by adding the @ sign before their name, or by
typing their name and allowing FB to bring up the
relevant person/page
 Mentioning other pages creates a post on their wall – so
be wary of too many which might be regarded by the
other page as „spamming‟

8. WHAT DOES FACEBOOK LOOK LIKE?
Facebook Profile Facebook Page

9. FACEBOOK PERSONAL PROFILE

10. FACEBOOK PAGE

11. FACEBOOK – MY VIEW OF MY PROFILE PAGE

12. FACEBOOK – MY VIEW OF MY HOME PAGE

13. FACEBOOK PAGE

14. VIEW OF A PAGE‟S NEWSFEED

15. FRIENDS HAVE FRIENDS

16. FB PAGE IDEAS FOR FESTIVALS
 Provide information about how to get involved
 Provide updates as the event is planned
 Share news about participants
 Set up „Events‟ and invite people to attend
 Encourage people to visit your website
 Have some fun
 Encourage interaction as this encourages more
visitors to the page
 Like other pages and share your interests

17. SHARE PHOTOGRAPHS OF YOUR EVENT

18. SIMPLE FACEBOOK UPDATE

19. PARTICIPANTS GET INVOLVED

20. YOU KEEP PEOPLE INFORMED

21. SET UP EVENTS AND INVITE FRIENDS

22. LIKE OTHER PAGES AND SHARE INTERESTS

23. FACEBOOK INSIGHTS

24. FACEBOOK INSIGHTS (CONTD.)

25. GET BUSY, GET SOCIAL
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