Since the hype for Bots or Chatbots started in 2016, platforms like Facebook Messenger have grown to 1.3 Billion monthly active users or Amazon Alexa, which was sold more than 20 Million times. These platforms or devices are offering completely new ways of personal communication - interaction through natural language. This slide deck covers an overview on the world of bots and how these new channels can be used as Marketing channels for events.

1. Bots as Marketing Channels for
Events
David Pichsenmeister
@pichsenmeister
Future Music Camp
April 27, 2018

2. ~ 7.6 Bn

3. ~ 4.1 Bn

4. Worldwide Device Shipments

5. ~ 2.5 Bn

9. Conversational Interfaces

11. “Messaging is one of the few things that people do more
than social networking.”
Mark Zuckerberg, Founder of Facebook in 2014

14. Bot
an autonomous
program on a
network
Chatbot
a bot that uses
human language
to communicate
AI Assistant
a chatbot that
performs tasks or
services for an
individual
Skill
a capability that an
AI assistant can
learn
Terms

15. Messaging Platforms

16. Messengers Monthly Active Users (in Mio)

19. 70mio
businesses on Facebook
Facebook Messenger

20. Facebook Messenger
70mio
businesses on Facebook
20mio
use messaging

21. 20mio
use messaging
200k
bots on Messenger
Facebook Messenger
70mio
businesses on Facebook

29. Canonical Interfaces

32. Entry Points

36. m.me/MailPort

37. m.me/MailPort
?ref=futuremusiccamp

38. m.me/MailPort

39. m.me/MailPort
?ref=futuremusiccamp

40. Messaging as a Marketing Channel: No Longer “If” but
“When”
David Marcus, Head of Messenger

41. ChatbotConf
Event

42. 60%
of attendees used bot
Case Study: ChatbotConf

43. 60%
of attendees used bot
26%
matchmaking activated
Case Study: ChatbotConf

44. 60%
of attendees used bot
26%
matchmaking activated
2.5
avg. questions per user
Case Study: ChatbotConf

45. Rock in Rio
Event

46. 1.6mio
messages sent
Case Study: Rock in Rio

47. 1.6mio
messages sent
30%
CTR
Case Study: Rock in Rio

48. <1
min response time
Case Study: Rock in Rio
1.6mio
messages sent
30%
CTR

49. Christina Milian
Singer

50. 800k
total reach
Case Study: Christina Milian

51. 800k
total reach
56%
opening rate
Case Study: Christina Milian

52. 800k
total reach
56%
opening rate
77%
sales increase
Case Study: Christina Milian

53. Tools

54. ChatfuelChatbird Manychat MailPort

55. Challenges

58. m.me/david.pichsenmeister
david@pichsenmeister.com
Thank You!