First Level Service Management, Acquisition, Customer Relations... chatbots are increasingly used whenever fast and scalable communication is required. More and more CTAs connect clients and potential clients with the automated text assistants to start the "conversation". So far, bad experiences with the bots were not uncommon, but much has changed. The Chatbot technologies are now so far advanced, that every online marketer should be aware of the possibilities, if not already using them. In this session, we will discuss which investments into chatbot technology makes sense, and why expectation management is key. We also cover how to set expectations and focus on the shift in channels – especially from email to messenger services. Learn how, given the right personality, your bot can be a representative of your company. Learn the limits of chat bot, as well, so you know where to draw the line and bring humans back into the conversation.

1. Let the Chatbot Take Over
David Pichsenmeister
@pichsenmeister
SMX Munich
March 21, 2018

2. ~ 7.6 Bn

3. ~ 4.1 Bn

4. Worldwide Device Shipments

5. ~ 2.5 Bn

6. “Messaging is one of the few things that people do
more than social networking.”
Mark Zuckerberg, Founder of Facebook in 2014

9. Bot
an autonomous
program on a
network
Chatbot
a bot that uses
human language
to communicate
AI Assistant
a chatbot that
performs tasks or
services for an
individual
Skill
a capability that
an AI assistant
can learn
Terms

10. Voice Platforms

11. Siri
Apple
Cortana
Microsoft
Alexa
Amazon
Assistant
Google

12. Messaging Platforms

13. Messengers Monthly Active Users (in Mio)

14. 70mio
businesses on Facebook
Facebook Messenger

15. Facebook Messenger
70mio
businesses on Facebook
20mio
use messaging

16. 20mio
use messaging
200k
bots on Messenger
Facebook Messenger
70mio
businesses on Facebook

24. Messaging as a Marketing Channel: No Longer “If” but
“When”
David Marcus, Head of Messenger

25. Casas Bahia
eCommerce

26. 77%
click through rate
Case Study: Casas Bahias

27. 77%
click through rate
35%
first time buyers
Case Study: Casas Bahias

28. 50%
higher order value
77%
click through rate
35%
first time buyers
Case Study: Casas Bahias

29. Christina Milian
Celebrity

30. 800k
total reach
Case Study: Christina Milian

31. 800k
total reach
56%
opening rate
Case Study: Christina Milian

32. 800k
total reach
56%
opening rate
77%
sales increase
Case Study: Christina Milian

33. ChatbotConf
Event

34. 48%
of attendees used bot
Case Study: ChatbotConf

35. 48%
of attendees used bot
26%
matchmaking
activated
Case Study: ChatbotConf

36. 48%
of attendees used bot
26%
matchmaking
activated
2.5
avg. questions per user
Case Study: ChatbotConf

37. Challenges

41. m.me/david.pichsenmeister
david@pichsenmeister.com
Thank You!