9. Elements of Good Ad Description
• Communicate only
one thing
• Add relevant “call for
action”
• Talk about what’s in it
for users, rather than
what you have.
• Anchoring Ads
around a
sweepstakes, contest,
competition or offer
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10. Facebook Advertising Guidelines
• Read it in detail at
https://www.facebook.com/ad_guidelines.php
– Different Ads elements have different guidelines
• For e.g. you cannot mention the URL on ads images that
originate from Pages
– Guidelines are different for different countries
• For e.g. can’t promote or reference alcohol in some countries
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11. Leverage Digital Marketing for Incredible Growth?
Our Training is a click away!
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