Panda, Penguin, Pigeon: How do Google's animal-themed search engine updates affect your website?

Google’s search algorithm can seem like a wild animal, unpredictable in nature and constantly shifting. Over the past few years, users may have noticed their search results change a bit, as the way in which Google serves results has gone through some significant improvements. Find out what those changes were and what you can do to stay on top of the search results!Lire moins