Mike Johnston

Greater Seattle Area United States

Creative Director/President

Advertising / Marketing / PR

Developing comprehensive marketing strategies that integrate television, radio, digital, outdoor, and social media campaigns across the marketing funnel. Ultimately responsible for all creative work. Writing for all mediums. Mentoring staff. Resourcing freelance teams. Responsible for demonstrating ROI to clients and P&L for Bigger Picture. Advising business leaders on trends and opportunities. Discretionary authority over budgets, staff, and scheduling. Making strategic business decisions for the company. Supervising the development of websites and interactive games, from design and UX to testing and launch. Managing an entire SEO/PPC team, and content marketing (blogging and native a...