1. Multiple Personality Disorder.
Multiple Personality Disorder.
Solving Multiple Personality Disorder at Asana
Multiple Personality Disorder.

2. Agenda.
1. Multiple personalities.
(Thing I'm really excited about right now)
2. Personality in general.
(Thing I've always been excited about)

3. Business Business

5. Customer Support Graham

6. Customer Support Graham
Customer Support Graham
Product Manager Marielise

7. Customer Support Graham
Customer Support Graham
Engineering Lead Nancy
Engineering Intern Wilhelm
Product Manager Marielise

8. Customer Support Graham
Customer Support Graham
Engineering Lead Nancy
Engineering Intern Wilhelm
Sales Director Todd
Product Manager Marielise

9. First to market.
The most features.
True engagement.

10. Sexy companies aren't catering to Directors of IT,
they're catering to many use cases.

11. Make it your job to convince your least invested user
that you have value.

12. PART I
Multiple personalities.

13. Too simple & too complicated.
(at the same time)

14. Complete
Task 2
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Stephanie Hornung created task. Jul 20
Stephanie Hornung added to Blog Post Roadmap. Jul 20
Jack Stahl
this sounds AWESOME btw good example of a
different but related kind of blog post:
http://www.artypapers.com/ap.log...
Jul 21 at 12:08am
Jul 21 at 9:51pm
Justin Rosenstein
YESPLZ! Great idea.
Kenny Van Zant
Agreed. I'm not sure when the timing of the first
visual design will get pushed, but I think this would
be an ideal post right after we've pushed out some
of the changes (or maybe even right before, to set
PERSONAL
MEEBO
SPECIAL KAMP
ASANA
Getting Started
New Project Launch
New Ad Campaign
Website Redesign
Conference Planning
List Fun
Project Project
Interior Design
Wooty Woot
Office Coordination
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Yesterday
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15. Complete
Task 2
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Thursday
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Stephanie Hornung created task. Jul 20
Stephanie Hornung added to Blog Post Roadmap. Jul 20
Jack Stahl
this sounds AWESOME btw good example of a
different but related kind of blog post:
http://www.artypapers.com/ap.log...
Jul 21 at 12:08am
Jul 21 at 9:51pm
Justin Rosenstein
YESPLZ! Great idea.
Kenny Van Zant
Agreed. I'm not sure when the timing of the first
visual design will get pushed, but I think this would
be an ideal post right after we've pushed out some
of the changes (or maybe even right before, to set
PERSONAL
MEEBO
SPECIAL KAMP
ASANA
Getting Started
New Project Launch
New Ad Campaign
Website Redesign
Conference Planning
List Fun
Project Project
Interior Design
Wooty Woot
Office Coordination
PROJECTS TAGS PEOPLE
Assigned to Me 3
New  
Recruiting Team Tasks Unfollow  
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Priority Assignee Show All » Collapse All Archive New 
Stephanie H
Stephanie H
Jackie B
Stephanie H
Yesterday
The Basics:
Learn Asana tips and tricks by checking ...
Navigate between Projects
Navigate between Tasks
Press Enter to create a new Task
Assign a Task to yourself
Mark a Task as complete
Reorder Tasks
Use Asana with Other People:
Assign a Task
Add yourself as a follower to a Task
Add yourself as a follower to a Project
Comment on a Task
Organize Your Tasks:
Create a new Priority Heading
Move a Task between Priority Groups
Group by Assignee
Power User Functionality:
Learn keyboard shortcuts

16. Complete
Task 2
add notes
Assignee
Projects
Due Date
Tags | Attach a File
Followers
Activity Feed
Stephanie Hornung
Blog Post Roadmap
Jackie B Jack S
Stephanie H Theresa S
Justin R Kenny Z
Thursday
Unfollow
×
Stephanie Hornung created task. Jul 20
Stephanie Hornung added to Blog Post Roadmap. Jul 20
Jack Stahl
this sounds AWESOME btw good example of a
different but related kind of blog post:
http://www.artypapers.com/ap.log...
Jul 21 at 12:08am
Jul 21 at 9:51pm
Justin Rosenstein
YESPLZ! Great idea.
Kenny Van Zant
Agreed. I'm not sure when the timing of the first
visual design will get pushed, but I think this would
be an ideal post right after we've pushed out some
of the changes (or maybe even right before, to set
PERSONAL
MEEBO
SPECIAL KAMP
ASANA
Getting Started
New Project Launch
New Ad Campaign
Website Redesign
Conference Planning
List Fun
Project Project
Interior Design
Wooty Woot
Office Coordination
PROJECTS TAGS PEOPLE
Assigned to Me 3
New  
Unfollow  
1
2
3
4
5
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8
9
10
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Priority Assignee Show All » Collapse All Archive New 
Stephanie H
Stephanie H
Jackie B
Stephanie H
Recruiting Team Tasks
Yesterday
The Basics:
Learn Asana tips and tricks by checking ...
Navigate between Projects
Navigate between Tasks
Press Enter to create a new Task
Assign a Task to yourself
Mark a Task as complete
Reorder Tasks
Use Asana with Other People:
Assign a Task
Add yourself as a follower to a Task
Add yourself as a follower to a Project
Comment on a Task
Organize Your Tasks:
Create a new Priority Heading
Move a Task between Priority Groups
Group by Assignee
Power User Functionality:
Learn keyboard shortcuts

17. Complete
Task 2
add notes
Assignee
Projects
Due Date
Tags | Attach a File
Followers
Activity Feed
Stephanie Hornung
Blog Post Roadmap
Jackie B Jack S
Stephanie H Theresa S
Justin R Kenny Z
Thursday
Unfollow
×
Stephanie Hornung created task. Jul 20
Stephanie Hornung added to Blog Post Roadmap. Jul 20
Jack Stahl
this sounds AWESOME btw good example of a
different but related kind of blog post:
http://www.artypapers.com/ap.log...
Jul 21 at 12:08am
Jul 21 at 9:51pm
Justin Rosenstein
YESPLZ! Great idea.
Kenny Van Zant
Agreed. I'm not sure when the timing of the first
visual design will get pushed, but I think this would
be an ideal post right after we've pushed out some
of the changes (or maybe even right before, to set
PERSONAL
MEEBO
SPECIAL KAMP
ASANA
Getting Started
New Project Launch
New Ad Campaign
Website Redesign
Conference Planning
List Fun
Project Project
Interior Design
Wooty Woot
Office Coordination
PROJECTS TAGS PEOPLE
Assigned to Me 3
New  
Unfollow  
1
2
3
4
5
6
7
8
9
10
11
12
13
14
15
16
17
18
19
Priority Assignee Show All » Collapse All Archive New 
Stephanie H
Stephanie H
Jackie B
Stephanie H
Recruiting Team Tasks
Yesterday
The Basics:
Learn Asana tips and tricks by checking ...
Navigate between Projects
Navigate between Tasks
Press Enter to create a new Task
Assign a Task to yourself
Mark a Task as complete
Reorder Tasks
Use Asana with Other People:
Assign a Task
Add yourself as a follower to a Task
Add yourself as a follower to a Project
Comment on a Task
Organize Your Tasks:
Create a new Priority Heading
Move a Task between Priority Groups
Group by Assignee
Power User Functionality:
Learn keyboard shortcuts
+ Add

18. eam Team Team Leader. Team Team Team Team Team

19. + Add
Recruiting Team Tasks
Yesterday
The Basics:
Learn Asana tips and tricks by checking ...
Navigate between Projects
Navigate between Tasks

20. + Add
Recruiting Team Tasks
Yesterday
The Basics:
Learn Asana tips and tricks by checking ...
Navigate between Projects
Navigate between Tasks
Press Enter to create a new Task
Assign a Task to yourself
Mark a Task as complete
Reorder Tasks
Use Asana with Other People:
Assign a Task
Add yourself as a follower to a Task
Add yourself as a follower to a Project
Comment on a Task
Organize Your Tasks:
Create a new Priority Heading
Move a Task between Priority Groups

21. + Add
Recruiting Team Tasks
Yesterday
The Basics:
Learn Asana tips and tricks by checking ...
Navigate between Projects
Navigate between Tasks
Press Enter to create a new Task
Assign a Task to yourself
Mark a Task as complete
Reorder Tasks
Use Asana with Other People:
Assign a Task
Add yourself as a follower to a Task
Add yourself as a follower to a Project
Comment on a Task
Organize Your Tasks:
Create a new Priority Heading
Move a Task between Priority Groups
Spring Marketing Campaign

22. Sad trombone.
(That never happens)

23. 1. Solve simplicity + power.

24. Recruiting Team  Search+
Task Lists Recruiting
Engineering Candidates 7/30 Startup Panel Logistics
! Drew Hoskins
! Anthony Velázquez
! Jax Law
! Yevgeniy Brikman
! Jafar Husain
! Yi Zhuang
! Tony Wu
! Josh Daniel
! Draft invitation copy to send around for
feedback
! Design email invitation
! Design email invitation
! Design email invitation
! Design email invitation
! Design email invitation
! Engineering focused Blogs
! Iterate on outbound messaging and
pitch to candidates
! Collection of data
! Engineering focused 2 hours a week
on recruiting
! Student club sponsorship
opportunities
Documents
Biz Candidates 7/30 Startup Panel Logistics
! Jonathan Golden
! Andre Charoo
! Mike Mettler
! [email other investors]
! EIRs
! Sebastien
! Anand Iyer
! Shelley Zhuang
! Draft invitation copy to send around for
feedback
! Design email invitation
! Design email invitation
! Design email invitation
! Design email invitation
! Design email invitation
Some other random tasks
! Draft invitation copy to send around for
feedback
u! Engineering focused Blogs
! Iterate on outbound messaging and
pitch to candidates
! Collection of data
! Engineering focused 2 hours a week
on recruiting
! Student club sponsorship
opportunities
New Project

25. 1. Solve simplicity + power.
2. Change the question.
(Are we getting organized or something else?)

26. PART II
Personality.

27. Sexy companies can get away with anything.

31. 1. Bring this to work with you.
(Feel in control, get things done.)
2. Use this like email.
(Tell it your every thought, everywhere, every day.)

44. Balance in all things.
(including how often to use balance)

45. Do great things.
(with personality)