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Designing for Early
Childhood Development
Mark Schlichting
Thursday, May 9, 13
Designing for Early
Childhood Development
Mark Schlichting
(shh-lick-ting)
Thursday, May 9, 13
Thursday, May 9, 13
Thursday, May 9, 13
Who is the 3-6 year-old?
Thursday, May 9, 13
• Primarily Right Brain
Who is the 3-6 year-old?
Thursday, May 9, 13
• Primarily Right Brain
(MagicYears: Non Linear, Non logical, Holistic)
Who is the 3-6 year-old?
Thursday, May 9, 13
• Primarily Right Brain
• Non or Emerging Readers
(MagicYears: Non Linear, Non logical, Holistic)
Who is the 3-6 year-old?
Thursday, May 9, 13
• Primarily Right Brain
• Non or Emerging Readers
(MagicYears: Non Linear, Non logical, Holistic)
(No Text and Keep Audio Instructions Short)
Who is the 3-6 year-old?
Thursday, May 9, 13
• Primarily Right Brain
• Non or Emerging Readers
• Love Cute Characters, Animals & Slapstick Humor
(MagicYears: Non Linear, Non logical, Holistic)
(No Text and Keep Audio Instructions Short)
Who is the 3-6 year-old?
Thursday, May 9, 13
• Primarily Right Brain
• Non or Emerging Readers
• Love Cute Characters, Animals & Slapstick Humor
(MagicYears: Non Linear, Non logical, Holistic)
(No Text and Keep Audio Instructions Short)
(Not Big onViolence, Anger or Heavy Conflict )
Who is the 3-6 year-old?
Thursday, May 9, 13
• Primarily Right Brain
• Non or Emerging Readers
• Love Cute Characters, Animals & Slapstick Humor
(MagicYears: Non Linear, Non logical, Holistic)
(No Text and Keep Audio Instructions Short)
(Not Big onViolence, Anger or Heavy Conflict )
Who is the 3-6 year-old?
• Explorers
Thursday, May 9, 13
Play
Thursday, May 9, 13
How kids naturally learn about the world
Play
Thursday, May 9, 13
Is in kid’s DNA
PlayPlay
Thursday, May 9, 13
Is why they curious about everything
Play
Thursday, May 9, 13
Engagement is The Goal
Thursday, May 9, 13
A Happy Audience is
the Outcome
Engagement is The Goal
Thursday, May 9, 13
Digital Toys
Noodle Words - Actions
Case Study
Thursday, May 9, 13
WhatYoung Kids Want
Thursday, May 9, 13
WhatYoung Kids Want
• Attractive Content
Thursday, May 9, 13
WhatYoung Kids Want
• Attractive Content
• If It Looks “tappable”, It Should Be
Thursday, May 9, 13
WhatYoung Kids Want
• Attractive Content
• If It Looks “tappable”, It Should Be
• Highly Responsive
Thursday, May 9, 13
WhatYoung Kids Want
• Attractive Content
• If It Looks “tappable”, It Should Be
• Highly Responsive
• Keep Animations Short
Thursday, May 9, 13
WhatYoung Kids Want
• Attractive Content
• If It Looks “tappable”, It Should Be
• Highly Responsive
• Keep Animations Short
• Empowering (Give Kids Control)
Thursday, May 9, 13
WhatYoung Kids Want
• Attractive Content
• If It Looks “tappable”, It Should Be
• Highly Responsive
• Keep Animations Short
• Empowering (Give Kids Control)
• Get to Good Stuff Quickly
Thursday, May 9, 13
WhatYoung Kids Want
• Attractive Content
• If It Looks “tappable”, It Should Be
• Highly Responsive
• Keep Animations Short
• Empowering (Give Kids Control)
• Get to Good Stuff Quickly
• Cute Surprises
Thursday, May 9, 13
Noodle Words - Actions
Digital Toys
Thursday, May 9, 13
Noodle Words - Actions
Digital Toys
Thursday, May 9, 13
Noodle Words - Actions
Digital Toys
Thursday, May 9, 13
Designing for Early
Childhood Development
Thursday, May 9, 13
• Give Kids a Sense of Control
Designing for Early
Childhood Development
Thursday, May 9, 13
• Give Kids a Sense of Control
• Get to the Good Stuff Quickly
Designing for Early
Childhood Development
Thursday, May 9, 13
• Give Kids a Sense of Control
• Get to the Good Stuff Quickly
• Responsive and Intuitive Interface
Designing for Early
Childhood Development
Thursday, May 9, 13
• Give Kids a Sense of Control
• Get to the Good Stuff Quickly
• Responsive and Intuitive Interface
• Allow them to “Accidentally Succeed”
Designing for Early
Childhood Development
Thursday, May 9, 13
• Give Kids a Sense of Control
• Get to the Good Stuff Quickly
• Responsive and Intuitive Interface
• Allow them to “Accidentally Succeed”
• Tickle Their Funny Bone
Designing for Early
Childhood Development
Thursday, May 9, 13

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Mark Schlichting

  • 1. Designing for Early Childhood Development Mark Schlichting Thursday, May 9, 13
  • 2. Designing for Early Childhood Development Mark Schlichting (shh-lick-ting) Thursday, May 9, 13
  • 5. Who is the 3-6 year-old? Thursday, May 9, 13
  • 6. • Primarily Right Brain Who is the 3-6 year-old? Thursday, May 9, 13
  • 7. • Primarily Right Brain (MagicYears: Non Linear, Non logical, Holistic) Who is the 3-6 year-old? Thursday, May 9, 13
  • 8. • Primarily Right Brain • Non or Emerging Readers (MagicYears: Non Linear, Non logical, Holistic) Who is the 3-6 year-old? Thursday, May 9, 13
  • 9. • Primarily Right Brain • Non or Emerging Readers (MagicYears: Non Linear, Non logical, Holistic) (No Text and Keep Audio Instructions Short) Who is the 3-6 year-old? Thursday, May 9, 13
  • 10. • Primarily Right Brain • Non or Emerging Readers • Love Cute Characters, Animals & Slapstick Humor (MagicYears: Non Linear, Non logical, Holistic) (No Text and Keep Audio Instructions Short) Who is the 3-6 year-old? Thursday, May 9, 13
  • 11. • Primarily Right Brain • Non or Emerging Readers • Love Cute Characters, Animals & Slapstick Humor (MagicYears: Non Linear, Non logical, Holistic) (No Text and Keep Audio Instructions Short) (Not Big onViolence, Anger or Heavy Conflict ) Who is the 3-6 year-old? Thursday, May 9, 13
  • 12. • Primarily Right Brain • Non or Emerging Readers • Love Cute Characters, Animals & Slapstick Humor (MagicYears: Non Linear, Non logical, Holistic) (No Text and Keep Audio Instructions Short) (Not Big onViolence, Anger or Heavy Conflict ) Who is the 3-6 year-old? • Explorers Thursday, May 9, 13
  • 14. How kids naturally learn about the world Play Thursday, May 9, 13
  • 15. Is in kid’s DNA PlayPlay Thursday, May 9, 13
  • 16. Is why they curious about everything Play Thursday, May 9, 13
  • 17. Engagement is The Goal Thursday, May 9, 13
  • 18. A Happy Audience is the Outcome Engagement is The Goal Thursday, May 9, 13
  • 19. Digital Toys Noodle Words - Actions Case Study Thursday, May 9, 13
  • 21. WhatYoung Kids Want • Attractive Content Thursday, May 9, 13
  • 22. WhatYoung Kids Want • Attractive Content • If It Looks “tappable”, It Should Be Thursday, May 9, 13
  • 23. WhatYoung Kids Want • Attractive Content • If It Looks “tappable”, It Should Be • Highly Responsive Thursday, May 9, 13
  • 24. WhatYoung Kids Want • Attractive Content • If It Looks “tappable”, It Should Be • Highly Responsive • Keep Animations Short Thursday, May 9, 13
  • 25. WhatYoung Kids Want • Attractive Content • If It Looks “tappable”, It Should Be • Highly Responsive • Keep Animations Short • Empowering (Give Kids Control) Thursday, May 9, 13
  • 26. WhatYoung Kids Want • Attractive Content • If It Looks “tappable”, It Should Be • Highly Responsive • Keep Animations Short • Empowering (Give Kids Control) • Get to Good Stuff Quickly Thursday, May 9, 13
  • 27. WhatYoung Kids Want • Attractive Content • If It Looks “tappable”, It Should Be • Highly Responsive • Keep Animations Short • Empowering (Give Kids Control) • Get to Good Stuff Quickly • Cute Surprises Thursday, May 9, 13
  • 28. Noodle Words - Actions Digital Toys Thursday, May 9, 13
  • 29. Noodle Words - Actions Digital Toys Thursday, May 9, 13
  • 30. Noodle Words - Actions Digital Toys Thursday, May 9, 13
  • 31. Designing for Early Childhood Development Thursday, May 9, 13
  • 32. • Give Kids a Sense of Control Designing for Early Childhood Development Thursday, May 9, 13
  • 33. • Give Kids a Sense of Control • Get to the Good Stuff Quickly Designing for Early Childhood Development Thursday, May 9, 13
  • 34. • Give Kids a Sense of Control • Get to the Good Stuff Quickly • Responsive and Intuitive Interface Designing for Early Childhood Development Thursday, May 9, 13
  • 35. • Give Kids a Sense of Control • Get to the Good Stuff Quickly • Responsive and Intuitive Interface • Allow them to “Accidentally Succeed” Designing for Early Childhood Development Thursday, May 9, 13
  • 36. • Give Kids a Sense of Control • Get to the Good Stuff Quickly • Responsive and Intuitive Interface • Allow them to “Accidentally Succeed” • Tickle Their Funny Bone Designing for Early Childhood Development Thursday, May 9, 13