51. • listen to our moms
• find the behaviors that work
52. • Test – Measure - Improve
• Measure by type and timing
53. • Feedback Surveys
• Facebook
• Customer Service
• Voting
• Community
• Boxes
LISTEN: RESPOND:
54. • Choose mediums & cross-
promote
• Facebook as a quick and natural
publishing platform
• Encourage flagbearers
• Leverage community for acquisition
Notes de l'éditeur
Add veronica 12 grid
The innobabyteether is a perfect example. It looks like a spaceship. As a mom, you would never buy this in a store. Turns out, this is better than Sophie. Teething infants LOVED it. Discovered in the box, then an outpouring of social response. Babies couldn’t put it down, slept with it, went ate with it, moms had to pry it out of their hands. Our curators were spot on. And everyone wanted one…
Add pix of closed box, indicates growth but not that curation is better