8. CBRE Group CBG +2.31% won the top spot this
year in the unofficial competition among brokerage
firms to complete the most big-office leasing deals,
representing the tenants in three of 2012's five
biggest transactions.
For example, in this year's largest deal, Viacom
International VIAB +6.20% renewed its 1.6
million-square-foot lease at 1515 Broadway in
Times Square. The value of the 15-year deal was
about $1.2 billion, according to CompStak, a
real-estate data service.
9. JAN
2012 2013
FEB MAR APR MAY JUN JUL AUG SEPT OCT NOV DEC JAN FEB
NEW MEMBER INVITES
CompStak in 3 Wall
Street Journal Articles
15. Publication Date PR Expense
The Real Deal July 1 $0
Bisnow July 2 $0
Commercial Observer July 10 $0
The Real Deal July 11 $0
The Real Deal July 17 $0
Commercial Observer July 22 $0
Bisnow July 23 $0
The Real Deal July 24 $0
Bisnow July 25 $0
Wall Street Journal July 29 $0
The Real Deal July 29 $0
PRESS MENTIONS - JULY
20. Hi Gus,
We have our Q2 Effective Rent Report ready. The report covers the trends in office
rent and concessions in Midtown, Midtown South and Downtown. We are also looking
at the spreads between asking and starting rent in all markets
Here are two interesting trends that emerge from the report:
1. The low availability of large blocks of space in Midtown South is driving tenants to
look for large blocks of space in other markets that have a “Midtown South” creative
feel. For example, the former NY times building.
2. The high demand for space in Midtown South has driven the rent of Class B office
space in this market higher than Class B space in Midtown and Downtown.
Please take a look at the attached report - kindly keep it confidential for now, and plet
us know if there is any interest.
Best,
Danny
Here are two interesting trends that emerge from the report:
28. Just wanted to give you a heads up, that we have complete comps for many of your lease beat stories. If
you want to include the details on any deal in a future article, just shoot us an email or call us and we'll
send you the details. We don't always have the comps by the time you write the article, but we often do.
At a quick glance, I noticed that we have comps for recent deals you've written about like:
Weisscomm Group
Weather Channel
Under Armour
New York Media
Helbraun, Levey & O’Donoghue
Carl Fischer Music
Up
Recyclebank
Mediaocean
National Futures Association
Facebook
Banco Itau
Shop Architects
Crain Communications
Harris Rothenberg
AC Lion
Let me know if we can be helpful!
Best,
MM
•
•
•
•
•
•
•
•
•
•
•
•
•
•
•
•
GETTING PR
29. Just wanted to give you a heads up, that we have complete comps for many of your lease beat stories. If
you want to include the details on any deal in a future article, just shoot us an email or call us and we'll
send you the details. We don't always have the comps by the time you write the article, but we often do.
At a quick glance, I noticed that we have comps for recent deals you've written about like:
Weisscomm Group
Weather Channel
Under Armour
New York Media
Helbraun, Levey & O’Donoghue
Carl Fischer Music
Up
Recyclebank
Mediaocean
National Futures Association
Facebook
Banco Itau
Shop Architects
Crain Communications
Harris Rothenberg
AC Lion
Let me know if we can be helpful!
Best,
MM
•
•
•
•
•
•
•
•
•
•
•
•
•
•
•
•
FORM RELATIONSHIPS
WITH REPORTERS
WHAT WE THOUGHT
30. Just wanted to give you a heads up, that we have complete comps for many of your lease beat stories. If
you want to include the details on any deal in a future article, just shoot us an email or call us and we'll
send you the details. We don't always have the comps by the time you write the article, but we often do.
At a quick glance, I noticed that we have comps for recent deals you've written about like:
Weisscomm Group
Weather Channel
Under Armour
New York Media
Helbraun, Levey & O’Donoghue
Carl Fischer Music
Up
Recyclebank
Mediaocean
National Futures Association
Facebook
Banco Itau
Shop Architects
Crain Communications
Harris Rothenberg
AC Lion
Let me know if we can be helpful!
Best,
MM
•
•
•
•
•
•
•
•
•
•
•
•
•
•
•
•
BE TOP OF MIND
WHAT WE LEARNED
31. Just wanted to give you a heads up, that we have complete comps for many of your lease beat stories. If
you want to include the details on any deal in a future article, just shoot us an email or call us and we'll
send you the details. We don't always have the comps by the time you write the article, but we often do.
At a quick glance, I noticed that we have comps for recent deals you've written about like:
Weisscomm Group
Weather Channel
Under Armour
New York Media
Helbraun, Levey & O’Donoghue
Carl Fischer Music
Up
Recyclebank
Mediaocean
National Futures Association
Facebook
Banco Itau
Shop Architects
Crain Communications
Harris Rothenberg
AC Lion
Let me know if we can be helpful!
Best,
MM
•
•
•
•
•
•
•
•
•
•
•
•
•
•
•
•
32. CBRE Group CBG +2.31% won the top spot this
year in the unofficial competition among brokerage
firms to complete the most big-office leasing deals,
representing the tenants in three of 2012's five
biggest transactions.
For example, in this year's largest deal, Viacom
International VIAB +6.20% renewed its 1.6
million-square-foot lease at 1515 Broadway in
Times Square. The value of the 15-year deal was
about $1.2 billion, according to CompStak, a
real-estate data service.
WORKING WITH
REPORTERS
33. CBRE Group CBG +2.31% won the top spot this
year in the unofficial competition among brokerage
firms to complete the most big-office leasing deals,
representing the tenants in three of 2012's five
biggest transactions.
For example, in this year's largest deal, Viacom
International VIAB +6.20% renewed its 1.6
million-square-foot lease at 1515 Broadway in
Times Square. The value of the 15-year deal was
about $1.2 billion, according to CompStak, a
real-estate data service.
BE RESPONSIVE
WITH REPORTERS
WHAT WE THOUGHT
34. CBRE Group CBG +2.31% won the top spot this
year in the unofficial competition among brokerage
firms to complete the most big-office leasing deals,
representing the tenants in three of 2012's five
biggest transactions.
For example, in this year's largest deal, Viacom
International VIAB +6.20% renewed its 1.6
million-square-foot lease at 1515 Broadway in
Times Square. The value of the 15-year deal was
about $1.2 billion, according to CompStak, a
real-estate data service.
BE REALLY, REALLY
RESPONSIVE
WHAT WE LEARNED
35. CBRE Group CBG +2.31% won the top spot this
year in the unofficial competition among brokerage
firms to complete the most big-office leasing deals,
representing the tenants in three of 2012's five
biggest transactions.
For example, in this year's largest deal, Viacom
International VIAB +6.20% renewed its 1.6
million-square-foot lease at 1515 Broadway in
Times Square. The value of the 15-year deal was
about $1.2 billion, according to CompStak, a
real-estate data service.
40. WHAT PUBLICATIONS DO OUR
CUSTOMERS READ?
WHAT REPORTERS ARE MOST
ACTIVE IN OUR SPACE?
WHO HAS COVERED OUR
COMPETITORS?
WHAT EVENTS DO OUR
CUSTOMERS ATTEND?
45. ALWAYS SHOW UP
WHAT COMPSTAK LEARNED
ASK FORGIVENESS LATER
WE ENHANCE THE NEWS
PLANT IDEAS FOR STORIES
EVERYONE DOES PR
BE TOP OF MIND
BE REALLY, REALLY RESPONSIVE
TARGET BEATS REACH
