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Monogram: Personalize iPad Fashion Shopping

  1. 1. Monogram Your personal shopper on the iPad
  2. 2. Problem: too many sites and sales... Monogram
  3. 3. Repeated searching & filtering Monogram Women’s Apparel Dresses Cocktail Dresses Dolce & Gabbana Color Size
  4. 4. iPad shopping today Monogram Multiple browser tabs Multiple stand-alone apps
  5. 5. Monogram One-Stop-Shop All your favorite brands & stores in one place Custom Dashboard One tap access to the things you browse frequently Stylist Curations Discover new trends & designers
  6. 6. Monogram Remembers Preferences Your Size & Style Adapts & Learns No More Repeated Filtering
  7. 7. Curated Looks & Editorial Content Monogram High resolution images & videos. Superb browsing experience.
  8. 8. iPad first, web second 113,000,000 US iPad owners by 2016 87% iPad owners shop on device +20-30% higher order values vs. web Sources: WSJ, Business Insider, ComScore, Gartner, Forrester Research, KPCB Internet Trends 2012 (KPCB, Mary Meeker)
  9. 9. Team: Fashion, Product & Engineering Monogram Leo Chen, CEO :: product guy, designer, hacker * Product manager @ (mobile software, order fulfillment) - Led the launch of an Android application, scheduled delivery and other fulfillment products * Product manager @ (Chinese Tumblr funded by Sequoia) * 2-time entrepreneur, former management consultant, fashion enthusiast Josh Chen, CTO :: e-commerce architect, hacker * Engineer & Dev Manager @ * Vice Technical Director @ (Chinese fashion e-commerce site) - Led the development, launch and scale of from $0 to $50m in sales * 8 years of experience building massive e-commerce platforms Kristen Slowe, Director of Content :: fashion designer, editor * Planner and merchandiser @ Fortune 500 retail companies * Fashion Institute of Design & Merchandising alumna * Founder of Saboteur – e-commerce menswear company - covered in The New York Times, Wired, FastCompany, Inc., and BoingBoing * Fashion designer, 10+ years of retailing experience :: Past team project with 2,000,000 PV/month | 50,000 Registered Users | $4-5k AdSense revenue/month