[PreMoney SF 2015] First Round >> Phin Barnes, "How to: Create Value Add, Not Value Ad(vertising)"
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[PreMoney SF 2015] First Round >> Phin Barnes, "How to: Create Value Add, Not Value Ad(vertising)"
- 1. Create Value Add Not Value Ad(vertising) How To: P H I N B A R N E S @ P H I N E A S B
- 3. it’s always competitive L O T S O F C A S H F E W O P P O R T U N I T I E S S C A R C E C A S H F E W E R O P P O R T U N I T I E S VC VC VC VC VC VC VC VC VC VC VC VC VC VC V C V C VC VC VC V C VC VC VC VC VC V C VC C VC VC VC V C VC VC VC V C VC VC VC VC
- 4. My = Your$ $ $ $ $ $ $$$ $ $ $ $ $ $ $$$ Cash is a Commodity
- 6. You don’t need to advertise… But you need to add value.
- 7. To build & serve the strongest community of entrepreneurs O U R M I S S I O N
- 8. Portfolio knowledge. shall. not. pass.
- 10. We Can Build Better Companies, Together
- 11. A Product for < 1%
- 12. How do I...
- 13. “Customer” What do you mean by
- 14. “Marketing” What do you mean by 73%of my referrals are from other founders.
- 17. Founder “There has never been a company like my company.” T H E F O U N D E R
- 18. “The reviews were great on Yelp…”
- 19. “You should be honored by my lateness.” T H E A C T U A L E X P E R I E N C E
- 20. “Seriously?” F O U N D E R S :
- 21. Fundraising Sucks T H E P R O B L E M :
- 22. Buy Side Sell Side T H E D I S C O N N E C T:
- 23. Your equity is worth more than my….$ $ $ $ $ $ $$$ “ ” —every investor, ever
- 25. VC Founders P R O D U C T C O N S U M E R = =
- 26. Value their time. P R O D U C T R E Q U I R E M E N T S Just say “No.”
- 27. Show up prepared. prepare, engage and follow through P R O D U C T R E Q U I R E M E N T S
- 28. Have rhythm. transparency communication P R O D U C T R E Q U I R E M E N T S
- 29. Have soul. your 1:30 may be their biggest meeting P R O D U C T R E Q U I R E M E N T S
- 30. Yes, you can.
- 31. Table stakes. Entrepreneur-Friendly Trustworthy Collaborative Supportive Experienced Influential Visionary Strong Legacy Thought Leader Risk-Taker Innovative Expert What do you look for in an investor? 58% 55% 35% 34% 32% 23% 12% 11% 9% 9% 6% 6%
- 33. T H E G O O D N E W S Startups need money. (duh.)
- 34. T H E B A D N E W S Startups don’t need your money.
- 35. Embrace Sell Side T H E