The document discusses the Social Better Business Bureau (SBBB), a new organization that aims to be a watchdog for consumers and hold companies accountable in the same way the Arab Spring empowered citizens. It notes that $4 billion was recently moved in less than a week due to consumer demands on companies. The SBBB highlights the story of Matt Spaccarelli's complaints against AT&T which gained public support, and encourages consumers to make their voices heard and get exclusive offers to switch companies through the SBBB.