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Designing
      your
      User
Experience
   culture
Steve
    Johnson
Sr. Director,
  UED with
    LinkedIn
Steve Johnson, LinkedIn, Warm Gun 2012
Steve Johnson, LinkedIn, Warm Gun 2012
Steve Johnson, LinkedIn, Warm Gun 2012
Steve Johnson, LinkedIn, Warm Gun 2012
Steve Johnson, LinkedIn, Warm Gun 2012
The LinkedIn redesign started with redefining the company’s
              design culture and organization.
The LinkedIn redesign started with redefining the companies
              design culture and organization.
3,000




2,250




                                                       2009
1,500                                                  2010
                                                       2011
                                                2447   2012


                                  2113
 750

                989
        480
   0
              LinkedIn growth in last 4 years
Culture refers to more than job qualifications and skills, it is how
     the organization is perceived, operates and executes.
Make your
 recruiters
part of the
      team
Don’t use
gimmicks
to attract
    talent
Build pride
     in the
company’s
     brand
Hierarchy
& rank are
   for the
   military
Company
 values are
more than a
 buzz term
Let the
    team
promote
rockstars
Quality
matters &
     users
notice the
difference
Integrate
with your
 product
   teams
Don't hire
 clones of
  yourself,
  diversify
Move
  people
  around,
including
managers
Promote
   learning
teaching &
    sharing
Spotlight
 peoples’
personal
    skills
Steve Johnson, LinkedIn, Warm Gun 2012
Make User
Experience
  a natural
  behavior
Ensure User
 Experience
   has a seat
 at the table
SJohnson @
LinkedIn.com

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Steve Johnson, LinkedIn, Warm Gun 2012