The document discusses digital adaptation at the Blanton Museum of Art in Austin, Texas. It introduces the digital content strategist, media producer, and director of digital adaptation and explains that digital adaptation is an approach to problems, not a department or just iPads. It involves usability, integration, agility, need, capacity, and learning. Many technology and non-technology projects can be digital. An example is given of enabling comments for an exhibition online to seek community input and discussion.

1. NO DOLLARS, ALL SENSE
Digital Adaptation at the Blanton Museum of Art
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2. WE’RE FROM AUSTIN
Alie Cline, Digital Content Strategist
Mary Myers, Media Producer
Koven J. Smith, Director of Digital Adaptation
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3. OUR MISSION
“The Blanton Museum of Art provides personally
moving, thought provoking and visually arresting
experiences with art.”
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4. OUR REAL MISSION
“Kick ass at all times.”
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5. DIGITAL ADAPTATION
What does it mean?
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6. DIGITAL ADAPTATION
It isn’t a department
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7. DIGITAL ADAPTATION
It isn’t iPads on railings
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8. DIGITAL ADAPTATION
It is an approach to a whole range of problems
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9. DIGITAL
Usability
Need
Agility
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10. ADAPTATION
Integration
Capacity
Learning
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11. MANY TECH PROJECTS
ARE NOT DIGITAL
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12. MANY NON-TECH
PROJECTS ARE DIGITAL
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13. COLOR BARS
“Is Evan’s Perspectives talk today? We
should Meerkat it if so.”
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14. the only way we
could really test
the two apps was
just to stream
them live and
hope that not too
many people
were watching us
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15. For all its informality,
I did feel that a skilled
cinematographer could
really make this format
sing

20. WITNESS VOICES
Enabling comments for an exhibition
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21. www.witnessvoices.blantonmuseum.org
• Online companion to the physical
exhibition
• Captured all posts across networks
tagged with #WitnessVoices
• Seeking community input and
response to the show
• The goal: forum for discussion on
difficult/challenging conversations

26. WHAT?
Alie Cline, Digital Content Strategist
Mary Myers, Media Producer
Koven J. Smith, Director of Digital Adaptation
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