1. The document discusses how mobile game companies can succeed using Amazon Web Services (AWS) cloud infrastructure. It outlines trends in mobile gaming like free-to-play models, in-app purchases, cross-platform support, and the need to globalize. 2. Using AWS allows gaming companies to fail fast with new games, shorten time to market, manage risks and uncertainty, scale infrastructure flexibly based on demand, extend the life cycle of games, and more easily expand games globally. 3. Several case studies are presented of gaming companies like Ubisoft, Supercell, and Rovio that saw benefits from the flexibility, scalability and cost-savings of AWS cloud.

1. Amazon Web Services
클라우드를 사용한 게임 성공 사례!
!
Younjin Jeong
Solutions Architect

2. Mobile Game Trend

3. Trends
Implications
Free to play
변동성 심한 수요 대응 필요!
!
!
In app purchases
수익화 모델 중요
!
Cross platform
다양한 디바이스 지원!
!
!
Go Global
글로벌 진출 위험 최소화
!
User retention = Revenue
유저 행태 분석 필요!
!
!
Short Life Cycle
실패에 대한 리스크 최소화

4. Success!

5. $3 billion company,
$2.4 million per day

6. Gaming on AWS

7. general success graph
Growth
Time

8. Before
After
Growth
Time

9. Before
After
Fail fast, fail cheap
Scalability
Time to market
Extend life cycle
Uncertainty and risk mgmt
Growth
Go global
Time

10. Before cloud,
Traditional infrastructure

11. Traditional infrastructure
space for rack
power source
peering, bandwidth
server engineering
storage
operating systems
maintenance
!
COMSUMES
!
TIME + MONEY

13. On a global footprint
Regions
Edge Locations
London(2)
Seattle
South Bend
New York (2)
Newark
Dublin
Amsterdam
Stockholm
Palo Alto
Tokyo
Warshaw
Seoul
San Jose
Frankfurt(2)
Paris(2)
MarseilleMilan
Ashburn(2)
Los Angeles (2)
Osaka
Manila
Jacksonville
Hong Kong
Dallas(2)
St.Louis
Miami
Singapore(2)
Sao Paulo
Sydney

14. And,

15. Coming soon! AWS China Region

16. Growth
1
Fail fast, fail cheap
Time to market
Uncertainty and risk mgmt
Scalability
Extend life cycle
Go global
Time

17. 1
Fail fast, Fail cheap
10 social games in 18 months
http://aws.amazon.com/solutions/case-studies/ubisoft/

18. Growth
Fail fast, fail cheap
2
Time to market
Uncertainty and risk mgmt
Scalability
Extend life cycle
Go global
Time

19. 2
Time to Market
http://aws.amazon.com/solutions/case-studies/supercell/

20. Growth
Fail fast, fail cheap
Time to market
3
Scalability
Extend life cycle
Uncertainty
and Risk Management
Go global
Time

21. 3
Uncertainty and Risk Management
http://www.slideshare.net/AmazonWebServices/mbl304

22. Growth
Fail fast, fail cheap
Time to market
Uncertainty
and Risk Management
4
Scalability
Extend life cycle
Go global
Time

23. 4
Scalability
http://aws.amazon.com/solutions/case-studies/rovio/
http://www.slideshare.net/aoemedia/angrybirds-magento-cloud-deployment

24. 4
Scalability
250 Instances
Auto Scaling Background
•평균 CPU 사용량에 따라 Instance의 개수 변경
•주로 저녁 시간 대에 User가 몰리고,
새벽 시간 대에는 감소
!
50 Instances
Action
•유저가 없는 새벽 시간 대에는 50대,
Peak 시간 대에는 250 대로 유연하게 운영
!
Benefits
# instances vs. CPU utilization
•기존 대비 비용 절감

25. Growth
Fail fast, fail cheap
Time to market
Uncertainty
and Risk Management
Scalability
5
Extend life cycle
Go global
Time

26. 5
Extend life cycle

32. 5
Extend life cycle

33. Growth
Fail fast, fail cheap
Scalability
Time to market
Uncertainty
and Risk Management
Extend life cycle
6
Go global
Time

34. 6
Go global
http://www.slideshare.net/AmazonWebServices/halfbrick-keynote

35. 6
Go global

36. MMORPG,
FPS?

37. http://www.cmune.com/2010/12/12/amazon-case-study-on-uberstrike-for-real-time-cloud-gaming/

38. http://www.slideshare.net/AmazonWebServices/gmg203lessons-learned-meteor2012final

39. http://aws.amazon.com/solutions/case-studies/naughty-dog/

40. aws.amazon.com