My talk on "Lean User Experience: Solving problems instead of producing paperwork" during the Lean Startup Meetup (http://www.meetup.com/startlean/event...) in Berlin on July 10th 2014 Video: https://www.youtube.com/watch?v=NDZuYG_ivm0

1. LEAN UX: SOLVING PROBLEMS INSTEAD OF
PRODUCING PAPERWORK

2. BIG BANG (RE)LAUNCH

3. DELIVERABLES
Credits:
h+p://commons.wikimedia.org/wiki/File:Truck_in_India_-­‐_overloaded.jpg

4. SCRIBBLES

5. WIREFRAMES

6. SITEMAPS

7. FLOW-DIAGRAM

8. SPECIFICATIONS

9. WHAT WILL THE USER ACTUALLY SEE?

11. WHAT HAPPENS TO ALL THE SPECIFICATIONS?

12. COST ESTIMATION

13. WATERFALL MODEL
Requirements

14. WATERFALL MODEL
UX
Requirements

15. WATERFALL MODEL
UX
Visual Design
Requirements

16. WATERFALL MODEL
UX
Visual Design
Requirements
Development

17. WATERFALL MODEL
UX
Visual Design
Requirements
Development
Testing

18. WATERFALL MODEL
UX
Visual Design
Requirements
Development
Testing
Launch

19. REQUIREMENTS

20. SITEMAPS

21. FLOW DIAGRAMS

22. MEETINGS

23. WIREFRAMES

24. MEETINGS

25. VISUAL DESIGN

26. MEETINGS

27. SPECIFICATIONS

28. USER TESTS
Credits:
h+p://www.argazkiak.org/photo/codesyntax-­‐usability-­‐lab/size/o/

29. MEETINGS

30. PRODUCT LAUNCH
Make a
design
decision
Get feedback
from market
Months
Concept
credit:
@clevergirl

31. PRODUCT LAUNCH
This is going to
be big!
Months
Concept
credit:
@clevergirl
Make a
design
decision
Get feedback
from market

32. PRODUCT LAUNCH
No one clicked.
Months
Concept
credit:
@clevergirl
Make a
design
decision
Get feedback
from market
This is going to
be big!

33. SETH GODIN

34. TREATING PROJECTS AS A SKYSCRAPER

35. IN FACT: DIGITAL PROJECTS ARE GARDENS
Credits:
flickr.com/photos/steveolmstead/

36. TRANSITION ABILITY
Credits:
flickr.com/photos/tuinkabouter/

37. QUICK ADJUSTMENTS

38. INTERDISCIPLINARY TEAMWORK

40. IMPROVEMENT PROPOSALS BEING REJECTED

41. WHERE ARE WE ALLOWED TO PLAY?

42. IDENTIFYING PROBLEMS

43. THINKING WITHOUT POLITICAL LIMITATIONS

44. 50 PROBLEMS IN 50 DAYS

45. ASKING DUMB/EXCELLENT QUESTIONS

46. THE QUESTION OF ALL QUESTIONS
WHY?

47. WHO WILL USE YOUR PRODUCT?

48. WHO WILL USE YOUR PRODUCT?
Credits:
h+p://premium.wpmudev.org/blog/wordpress-­‐acFvity-­‐log/

49. WHO WILL USE YOUR PRODUCT?

50. PREVENT FEATURITIS (FEATURE CREEP)

51. PREVENT FEATURITIS (FEATURE CREEP)

52. Will there be fewer abandoned shopping
baskets if we add more payment
methods?

53. Does one big form lead to more
registrations than a form split into
several steps?

54. Will adding Product-Videos increase our
Conversion Rate?

55. Can we accelerate the form fill-out
process by putting labels on the left
instead of the top?

56. Will we receive more valid e-mail-
addresses, if we ask the user to state
their e-mail address twice?

57. Will we have an increased number of
sales, if we offer a mobile app?

58. MEASURABILITY IS KEY

59. WILL USERS PREFER A YELLOW WEBSITE?

60. WILL USERS PREFER A YELLOW WEBSITE?

61. BUILDING HYPOTHESES
We believe that
building [this functionality]

62. BUILDING HYPOTHESES
We believe that
building [this functionality]
for [this persona]

63. BUILDING HYPOTHESES
We believe that
building [this functionality]
for [this persona]
will achieve [this outcome]

64. BUILDING HYPOTHESES
We believe that
building [this functionality]
for [this persona]
will achieve [this outcome]
We‘ll know this is true when we see
[this market feedback]

65. BUILDING HYPOTHESES
We believe that
adding PayPal as a payment method

66. BUILDING HYPOTHESES
We believe that
adding PayPal as a payment method
will meet the need of Daniel

67. BUILDING HYPOTHESES
We believe that
adding PayPal as a payment method
will meet the need of Daniel
for secure and quick online payment

68. BUILDING HYPOTHESES
We believe that
adding PayPal as a payment method
will meet the need of Daniel
for secure and quick online payment
We know this is true if
the number of dropouts in the checkout process
decreases by 5 percent

69. WHICH FUNCTIONS TO CHOOSE?

70. STEVE JOBS
“InnovaFon
is
saying
no
to
1,000
things.”

71. GOING FOR THE LOW HANGING FRUITS

72. WHAT BEING QUICK BRINGS TO TABLE

73. MANY POTS VS. THE PERFECT POT

74. MANY POTS VS. PILE OF CLAY

75. TESTABLE PRODUCTS

76. TESTING

77. ITERATIONS

78. RESPONDING TO MARKET FEEDBACK

79. KEEP ASKING “WHY?“
WHY?

80. ITERATIONS

81. DECISIONS BASED ON MARKET FEEDBACK

82. BE FAST INSTEAD OF BEING PERFECT

83. FAIL EARLY – SUCCEED FASTER!