We tracked the trends and buzzwords of MozCon 2013. Our tool found some interesting data among all of the discussions and tweets happening on Twitter. Let us know in the comments below what trend stood out to you!

1. Trends &
Buzzwords
FROM 2013
#Mozcon was mentioned times18,557
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2. 176
76
16
32
72
NETWORKS
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3. SURPRISING STATS
50Desktop
VS
531Mobile
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4. Surprisingly Low
Surprisingly High
241
Ranking
40
Authorship
42
Authority
183
Tools
298
Local
58
Organic
E X P E C T A T I O N S
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SURPRISING STATS

5. COMPARISON
SEO
346
769
Social 862
323
Content
Link Building
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6. COMPARISON
Relationships
50
Brand
472
862
Video
Content
415
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7. 98% of Americans
distrust information
on the web.
Generosity
prioritizes
long-term
serendipity
over short
term ROI.
Why do we act like all we're
trying to do is bump
rankings to #1? Give me a
#5 position with great
content and I can guarantee
I'll go up in the ranks.
Ingredients observed in every
great piece of marketing:
transparent, authentic,
generous, fun, and empathetic.
1004
RAND FISHKIN
SPEAKERS
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8. 917
AVINASH KAUSHIK
If you've created a good mobile
experience, congratulations you've
solved a big problem...for 2009.
Most peoples' brand
experience now will be
digital and not walking
into their stores.
SPEAKERS
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9. SPEAKERS
680
ALEYDA SOLIS
International SEO ROI
Calculator:
bit.ly/seoroi-calculator
Localize everything. It's
fundamental.
Get a native to
help avoid
mistakes.
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10. SPEAKERS
628
PETE MEYERS
Of 10,000 SERPs, only 15%
had 10 blue links, the
remaining 85% had some
form of rich information.
Google's job is not to build the
perfect, fair environment, their
job is to model the real world.
If you're doing RCS
without the RC,
know what you're
left with? Shit.
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11. SPEAKERS
585
PHIL NOTTINGHAM
If you're putting your branded videos on
Youtube, you could be losing 99% of your
potential traffic/clicks/audience.
Measure engagement,
not views.
Do 1 piece of content
every 3 months
instead of 3 pieces of
content every month.
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12. SPEAKERS
521
WIL REYNOLDS
Use IFTTT triggers to email you things
like new links to an infographic, new
questions asked by a competitor on
Quora, and journalist requests from
Twitter hashtags.
Want to know if you're doing
RCS? Search for your assets
with your brand name.
Don't hit enter when searching on
Google. You can learn a lot about what
people want by looking at those
suggestions.
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13. SPEAKERS
474
ANNIE CUSHING
Keyword-level data
is a thing of the
past. Get over it.
Any metric you're
isolating per keyword
is junk data. Going after
it is a fool's errand.
You have to know how to work pivot
tables in order to get any kind of insight.
It's one of the most critical skills you
have to know as a marketer.
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14. SPEAKERS
474
JOANNA LORD
Building a loyal audience is a
requirement, it's the new
standard.
Companies will not
succeed without
loyalty.
There should be a budget,
conversations, and quarterly
planning for brand loyalty
marketing.
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15. 801
Ruth Burr live-tweeted
the whole event.
Sh*t
159
Obama
46
FUNNY MENTIONS
A**
54
HONORABLE
MENTION
* Problematic wifi on day one of the conference could've had an affect on some of stats listed above.
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16. Source: http://www.97thfloor.com/projects/mozcon/
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