Good luck getting a job at Google. It’s Almost 10 times harder to get a job at Google than it is to get into Harvard. There's a good reason WHY. Google was crowned the “Happiest Company in America” by CareerBliss.com in 2011. The rankings are based on more than 100,000 worker-generated reviews spanning over 10,000 companies. Scores were based on such factors as work-life balance, relationships with bosses and co-workers, compensation, growth opportunities, a company’s culture and the opportunity for employees to exert control over the daily work flow. In 2014, Fortune Magazine and the Great Place to Work Institute named Google the 2014 “Best Company Work For.” They also ranked #1 in Glassdoor’s employees’ choice awards for 2015. You don’t become the happiest company by mistake. It’s a product of thoughtful design and ultimately culture. Founders Larry Page and Sergey Brin set the groundwork for building Google. This Slideshare examined the Top 10 reasons why over 2 million people apply for jobs at Google each year.

1. T O P 1 0 R E A S O N S W H Y M O R E T H A N
2 M I L L I O N P E O P L E A P P LY E A C H Y E A R

2. T H E C H A L L E N G EG O O D L U C K G E T T I N G I N T H E D O O R . I T ’ S
A L M O S T 1 0 T I M E S H A R D E R T O G E T A J O B AT
G O O G L E T H A N I T I S T O G E T I N T O H A R VA R D .
[CREDIT: STAFF.COM]
T H E C H A L L E N G E

3. T H E R A N K I N G S
F O R T U N E M A G A Z I N E A N D T H E G R E A T P L A C E T O
W O R K I N S T I T U T E N A M E D G O O G L E T H E 2 0 1 4
“ B E S T C O M PA N Y T O W O R K F O R . ” T H E Y A L S O
R A N K E D # 1 I N G L A S S D O O R ’ S E M P L O Y E E S ’
C H O I C E A WA R D S F O R 2 0 1 5 . [CREDIT: GLASSDOOR]

4. T H E S E C R E T
G O O G L E K N O W S Y O U
C A N ’ T H A V E H A P P Y
E N T H U S E D C U S T O M E R S
U N L E S S Y O U H A V E
H A P P Y E N G A G E D
E M P L O Y E E S

5. T H E I N V E S T M E N T
S O G O O G L E D O E S
T H E L I T T L E T H I N G S
( T H E G R E E N G O L D F I S H )
T H A T D R I V E E N G A G E M E N T
A N D R E I N F O R C E C U LT U R E
!
T H E L I T T L E E X T R A S F O R
E M P L O Y E E S T H A T M A K E A
B I G D I F F E R E N C E

6. T H E F O C U S
T H E Y C O N C E N T R A T E O N
T H E T H R E E B ’ S T O B U I L D A
S T R O N G C U LT U R E

7. R E A S O N S
T H E S E T O P T E N R E A S O N S A R E TA K E N
F R O M A N A R T I C L E I W R O T E I N
E N T I T L E D , “ C R A C K I N G I N T O
G O O G L E : 1 5 R E A S O N S W H Y 2 M I L L I O N
P E O P L E A P P LY E A C H Y E A R ”[CREDIT: FORBES]

8. W I T H B I L L I O N S O F D O L L A R S I N R E V E N U E E V E RY Y E A R ,
G O O G L E PA Y S S O M E S O M E T H E H I G H E S T A V E R A G E
S A L A R I E S I N T H E T E C H I N D U S T RY. [CREDIT: GLASSDOOR]
10 T H E D O L L A R S A N D S E N S E

9. 9 T H E F O O D
O N E O F T H E M O S T O F T- C I T E D P E R K S O F W O R K I N G
A T G O O G L E I S T H E F O O D . G O O G L E F E E D S I T S
E M P L O Y E E S W E L L . I F Y O U W O R K A T T H E
G O O G L E P L E X , Y O U C A N E A T B R E A K FA S T, L U N C H
A N D D I N N E R F R E E O F C H A R G E . [CREDIT: SF GATE]

10. 8 T H E Y E M P O W E R C R E AT I V I T Y
G O O G L E A L L O W S I T S E M P L O Y E E S T H E O P T I O N T O
U S E U P T O 2 0 % O F T H E I R W O R K W E E K A T G O O G L E T O
P U R S U E S P E C I A L P R O J E C T S . T H A T M E A N S F O R E V E RY
S TA N D A R D W O R K W E E K , E M P L O Y E E S C A N TA K E A
F U L L D A Y T O W O R K O N A P R O J E C T U N R E L A T E D T O
T H E I R N O R M A L W O R K L O A D . [CREDIT: QUARTZ]

11. 7 T H E S PA C E
G O O G L E ’ S S PA C E S A R E D E S I G N E D A N D S E T
U P F O R I M P R O M P T U I N F O R M A T I O N S H A R I N G .
[CREDIT: STRICKLAND]

12. I S I T R E A L LY A N Y W O N D E R
T H A T G O O G L E R S H A V E
A C C E S S T O S O M E O F T H E
M O S T H I G H - T E C H T O T O
T O I L E T S A R O U N D ? T H E S E
J A P A N E S E J O H N S O F F E R
W A S H I N G A N D D R Y I N G O F
Y O U R N E T H E R R E G I O N S A S
W E L L A S T H E M Y S T E R I O U S
“ W A N D C L E A N I N G . ” B O T H
T H E WA S H WA T E R A N D T H E
S E A T I T S E L F C A N B E WA R M E D
O R C O O L E D D E P E N D I N G O N
Y O U R P R E F E R E N C E .
[CREDIT: HUFF POO]
T H E L A M B O R G H I N I O F T O I L E T S
YOUTUBE CLIP OF CONAN O’BRIEN AND ANDY
RICHTER TALKING ABOUT GOOGLE’S TOILETS

13. 6 T H E E Q U A L I T Y
G O O G L E G I V E S E M P L O Y E E S
I N S A M E - S E X R E L A T I O N S H I P S
E X T R A C A S H T O C O V E R T H E I R
PA R T N E R S ’ H E A LT H B E N E F I T S .
T H I S B E N E F I T W I L L A L S O
C O V E R A N Y D E P E N D E N T S O F
T H E PA R T N E R I N T H E S A M E -
S E X C O U P L E . [CREDIT: MASHABLE]

14. 5 T H E T R A I N I N G
G O O G L E ’ S “ C A R E E R G U R U ” P R O G R A M
M A T C H E S G O O G L E E X E C U T I V E S W I T H G O O G L E
E M P L O Y E E S T O P R O V I D E C O N F I D E N T I A L , O N E -
O N - O N E C A R E E R C O A C H I N G A N D G U I D A N C E
A R O U N D T H E S U B J E C T S O F W O R K - L I F E
B A L A N C E , P E R S O N A L A N D P R O F E S S I O N A L
D E V E L O P M E N T, C O M M U N I C A T I O N S T Y L E S A N D
C O N F L I C T R E S O L U T I O N . [CREDIT: BUSINESS INSIDER]

15. 4 T H E W E L L N E S S
T H E G O O G L E P L E X H A S M A N Y O P T I O N S W H E N
I T C O M E S T O W O R K I N G O U T. T H E O U T D O O R
M I N I - P O O L S A R E L I K E WA T E R T R E A D M I L L S : A
S T R O N G C U R R E N T A L L O W S T H E G O O G L E R T O
S W I M A N D S W I M A N D G O N O W H E R E . L U C K I LY,
L I F E G U A R D S A R E A LWA Y S O N D U T Y I N C A S E
S O M E O N E G E T S I N O V E R T H E I R H E A D .
[CREDIT: STRICKLAND]

16. 3 T H E O P E N N E S S
G O O G L E O P E R A T E S A S A N O P E N
B O O K . A N E X A M P L E O F T H I S I S
“ T G I F ” M E E T I N G S . T H E Y T E N D T O
H A P P E N M O S T F R I D A Y S , S A I D
C R A I G S I LV E R S T E I N , W H O J O I N E D
T H E F O U N D E R S A S G O O G L E ’ S
F I R S T E M P L O Y E E I N 1 9 9 8 . T G I F,
W H E R E A N Y G O O G L E R I S F R E E T O
A S K T H E F O U N D E R S A N Y
C O M P A N Y- R E L A T E D Q U E S T I O N ,
B E C A M E A F I X T U R E O F T H E
C U LT U R E . [CREDIT: MERCURY NEWS]

17. 2 O N P U R P O S E
G O O G L E H A S A LWA Y S P U R S U E D A N O B L E
C A U S E . T H E C O M PA N Y C O N D U C T S B U S I N E S S
W I T H A S I M P L E M O T T O , ” D O N ’ T B E E V I L . ” I T S
M I S S I O N I S T O O R G A N I Z E T H E W O R L D ’ S
I N F O R M A T I O N A N D M A K E I T U N I V E R S A L LY
A C C E S S I B L E . [CREDIT: FAST COMPANY]

18. 1 T H E Y C A R E
N O S T O N E I S L E F T U N T U R N E D I N T H E I R
Q U E S T T O P R O V I D E A W E L C O M I N G
W O R K E N V I R O N M E N T F O R E M P L O Y E E S .
[CREDIT: STRICKLAND]

19. - Laszlo Bock, Chief People Officer
“It turns out that the reason
we’re doing these things for
employees is not because it’s
important to the business, but
simply because it’s the right
thing to do. When it comes
down to it, it’s better to work for
a company who cares about you
than a company who doesn’t.
A n d f r o m a c o m p a n y
standpoint, that makes it better
to care than not to care.”

20. T H E A L L E Y O O P H A M M E R
!
“ M Y FAT H E R ’ S FAT H E R W O R K E D I N T H E C H E V Y P L A N T I N
F L I N T, M I C H I G A N . H E WA S A N A S S E M B LY L I N E W O R K E R … M Y
G R A N D PA U S E D TO CA R R Y A N “A L L E Y O O P ” H A M M E R – A
H E AV Y I R O N P I P E W I T H A H U N K O F L E A D M E LT E D O N T H E
E N D. T H E W O R K E R S M A D E T H E M D U R I N G T H E S I T- D O W N
S T R I K E S TO P R OT E C T T H E M S E LV E S . W H E N I WA S G R O W I N G
U P, W E U S E D T H AT H A M M E R W H E N E V E R W E N E E D E D TO
P O U N D A S TA K E O R S O M E T H I N G I N TO T H E G R O U N D. I T I S
W O N D E R F U L T H AT M O S T P E O P L E D O N ’ T N E E D TO CA R R Y A
H E AV Y B LU N T O B J E C T F O R P R OT E C T I O N A N Y M O R E … B U T
J U S T I N CA S E , I H AV E I T H E R E .”
!
B U T M A Y B E T H E R E I S A D E E P E R R E A S O N F O R C R E A T I N G A M O R E W E L C O M I N G
A N D F U L F I L L I N G W O R K P L A C E . H E R E I S A Q U O T E F R O M C E O L A R RY PA G E ’ S
C O M M E N C E M E N T A D D R E S S A T T H E U N I V E R S I T Y O F M I C H I G A N I N 2 0 0 9 :
I T B E A R S R E P E A T I N G . L A R RY PA G E ’ S G R A N D FA T H E R U S E D T O TA K E A H A M M E R
T O W O R K F O R P R O T E C T I O N . A L E A D P I P E W I T H A H U N K O F M E TA L M E LT E D
O N T H E E N D O F I T. I C A N O N LY I M A G I N E T H I S WA S A C O N S TA N T R E M I N D E R
O F T H E I M P O R TA N C E O F A H A P P Y W O R K P L A C E .
[CREDIT: YOUTUBE]

21. N O M I S TA K E
!
!
L A R RY PA G E O N C U LT U R E
“ C O M PA N I E S ’ G O A L S S H O U L D B E T O M A K E T H E I R
E M P L O Y E E S S O W E A LT H Y T H A T T H E Y D O N O T N E E D
T O W O R K , B U T C H O O S E T O B E C A U S E T H E Y B E L I E V E
I N T H E C O M PA N Y … H O P E F U L LY, I B E L I E V E I N A
W O R L D O F A B U N D A N C E , A N D I N T H A T W O R L D ,
M A N Y O F O U R E M P L O Y E E S D O N ’ T H A V E T O W O R K ,
T H E Y ’ R E P R E T T Y W E A LT H Y, T H E Y C O U L D P R O B A B LY
G O Y E A R S W I T H O U T W O R K I N G . W H Y A R E T H E Y
Y O U D O N ’ T B E C O M E T H E H A P P I E S T C O M PA N Y B Y M I S TA K E . I T ’ S
A P R O D U C T O F T H O U G H T F U L D E S I G N A N D U L T I M A T E LY
C U LT U R E .
F O U N D E R S L A R R Y P A G E A N D S E R G E Y B R I N S E T T H E
G R O U N D W O R K F O R B U I L D I N G G O O G L E .
W O R K I N G ? T H E Y ’ R E W O R K I N G
B E C A U S E T H E Y L I K E D O I N G
S O M E T H I N G , T H E Y B E L I E V E I N W H A T
T H E Y ’ R E D O I N G . ”

22. ABOUT
THE
AUTHOR I B E L I E V E T H E L O N G E S T A N D T H E H A R D E S T
N I N E I N C H E S I N M A R K E T I N G I S T H E
D I S TA N C E B E T W E E N T H E B R A I N A N D T H E
H E A R T O F Y O U R C U S T O M E R . I A M L O O K I N G
T O S H I F T A B U S I N E S S PA R A D I G M : F O C U S I N G
O N T H E C U S T O M E R A N D T H E I R E X P E R I E N C E ,
I N S T E A D O F T H E C O N S TA N T LY C H A S I N G T H E
E Y E S A N D E A R S O F T H E P R O S P E C T.
!
I A L S O B E L I E V E Y O U C A N ’ T H A V E H A P P Y
E N T H U S E D C U S T O M E R S W I T H O U T H A P P Y
E N G A G E D E M P L O Y E E S . C U L T U R E I S A N
O N G O I N G C O M M I T M E N T, N O T A C A M PA I G N .
!
M Y T R I L O G Y O F B O O K S A B O U T C U S T O M E R
E X P E R I E N C E A N D E M P L O Y E E E N G A G E M E N T
A R E C A L L E D P U R P L E G O L D F I S H , G R E E N
G O L D F I S H A N D G O L D E N G O L D F I S H .
!!!!
L O YA LT Y R E T E N T I O N E N G A G E M E N T C U LT U R E
S TA N P H E L P S
K E Y N O T E S W O R K S H O P S C O N S U LT I N G
L I T T L E T H I N G S C A N M A K E
T H E B I G G E S T D I F F E R E N C E

23. WA N T M O R E E X A M P L E S
“If you are looking for ways to inspire your
employees to love your company, then you need
real-life, uber successful examples from real-life
uber profitable companies. Look no farther! In your
hands, you’ve got examples from hundreds and
hundreds of companies.”!
- Ted Coine, Author of Five Star Customer Service
!
Click here to get your copy today

24. www.9inchmarketing.com
stan@9inchmarketing.com
+1.919.360.4702