This document discusses the importance of organizations accurately assessing their own strengths and weaknesses rather than relying on the same metrics as competitors. It notes that few companies achieve true competitive differentiation because they focus on common strengths and weaknesses. The document encourages organizations to define their unique strengths and weaknesses on their own terms in order to capitalize on differentiating factors. It provides a list of attributes for the organization to identify its top strengths and weaknesses, looking for connections between the two that could reveal opportunities to position weaknesses as strengths.