Presentation from "Digital Urbanites: How to Become part of the New Social Capital" at South by Southwest.

1. How to Become Part of the
New Social Capital
digitalurbanite.blackweb20.com
Monday, March 16,th - 5:00p.m

2. WHO WE ARE
James Andrews, Navarrow Wright, Wayne Sutton,
Angela Benton, Theda Saniford,
VP Co-Founder Social Media Strategist
Founder/Publisher CEO
Ketchum Interactive GlobalGrind.com SocialWayne.com
Black Web 2.0 Theda Dotcom, LLC
digitalurbanite.blackweb20.com

3. WHAT’S A DIGITAL URBANITE?
• NOT racial
• May be deemed as “non-influential”
• Has Hustle
• Uses tools and technology to leverage their hustle
• Has wide interests that are reflected in their network
• Has Social Capital
digitalurbanite.blackweb20.com

4. WHAT IS SOCIAL CAPITAL?
Social Capital =
Content + YOUR Brand + Consistency + YOUR Community
Social capital is applying a value to your social network and
translating it into SOCIAL CURRENCY.
digitalurbanite.blackweb20.com

5. HOW DO I FIND OUT HOW MUCH
SOCIAL CURRENCY I HAVE?
Social Capital * Hustle = Social Currency
Social currency less about the $$$ more about the
leverage it gives you
digitalurbanite.blackweb20.com

6. Examples
digitalurbanite.blackweb20.com

7. QA
digitalurbanite.blackweb20.com

8. DON’T FORGET TO….
Build your SOCIAL CURRENCY by:
Connecting outside your network
regardless of influence
digitalurbanite.blackweb20.com

9. THANK YOU