Lots of AB-test cases for your inspiration. I gave this presentation at the Optimizely Roadshow.

1. Optimizing the customer journey
Karl Gilis

2. @agconsult
Karl Gilis

3. Optimize the whole funnel

4. The funnel on most websites

5. How most people try to solve this

6. What AB-testing is about

7. 35,4% more forms submitted

9. + 45,9% clicks on "Get a quote"
+ 15,6% clicks on "Book a test drive"

11. 78% more clicks

12. More cases for your inspiration
Sliders| Less marketing| Remove clutter| Buttons| Just test it

13. Sliders suck

15. - 28% more clicks
- 3% less bounces

16. - 55% more clicks
- 3% less bounces

18. - 188% more clicks
- 75% more sales

19. Less marketing, more action

21. 23 times more people
use the dealer locator

23. • 27,2% more clicks on the
contact button
• 46,0% more clicks on
Twinson
12,2% more clicks on these
product boxes
6,6% more clicks below the fold

24. Remove clutter

25. 624,4% more newsletter subscribers

26. 60% more clicks on
one of these
"Recently published
articles"

28. 11,3% more sales

30. 15,5% more revenue

31. You really need a call to action

33. 72,3% more clicks to
product pages

34. 13,1% more clicks to
product pages

36. 16,4% more clicks
4,9% more clicks
19,0% fewer clicks
26,8% fewer clicks

37. Just test it!

39. 25% more reservations

41. 51% more clicks on add to cart

42. 23,2% more conversion
19,4% more conversion

43. Questions?
@agconsult on Twitter
www.agconsult.com