The document discusses two main categories of tourism: mass tourism and alternative tourism. Mass tourism involves large groups traveling to specialized locations with fixed programs and packages. Alternative tourism is individually planned and focuses on experiencing local cultures first-hand in secluded areas during non-peak times by arranging one's own travel. The document provides examples of different types of tourism like pleasure, business, nature, cultural, social, recreation, active, sports, religious, health, adventure, wilderness, and ecotourism.

1. The Different TypesThe Different Types
of Tourismof Tourism

2. A Choice BetweenA Choice Between
Two Categories of Tourism:Two Categories of Tourism:
 Mass Tourism:
 The organized movement of large groups of people to
specialized tourist locations.
 A consequence of the increase of people traveling for
pleasure; developed to cater to huge numbers of tourists.
 Examples: whole resort towns, theme parks, tourism
business districts, cruises, packaged vacations, all-
inclusive resorts, etc.
MASS TOURISM V.S. ALTERNATIVE

3. Mass TourismMass Tourism

4. A Choice BetweenA Choice Between
Two Categories of Tourism:Two Categories of Tourism:
 Alternative Tourism:
 Individually planned activities to gain and experience first-
hand knowledge about local cultures and environments.
 Focus on secluded areas, occur during non-peak travelling
times, can include arranging own flights and
accommodations.
 Example: a self-planned biking trip through Vermont,
while camping or arranging accommodations “as you go.”
MASS TOURISM V.S. ALTERNATIVE

5. Alternative TourismAlternative Tourism

6. A Quick Comparison between MassA Quick Comparison between Mass
and Alternative Tourismand Alternative Tourism
Mass Tourism Alternative Tourism
large groups singles, families, friends
traditional recent trend
fixed program spontaneous decisions
focus on “sights” focus on “experiences”
little or no background research careful preparation and research
desire for souvenirs desire for memories / knowledge
purchase items while there bring items to give away
may involve loud social activities quiet, low impact
snapshots and postcards photography and painting
no language preparation learn local language

7. The Different Types of TourismThe Different Types of Tourism
(A General Overview)(A General Overview)
We have already discussed the travel variables that influence
people to travel, or to stay at home. When travel motivators
and barriers combine with these variables, they affect the
travel destination and what type of travel experience the
tourist signs up for. Today, the tourism industry offers
many specialized forms of tourism in order to meet the
increasingly diverse and the unique requests of a demanding
public. People want to be able to choose from a variety of
options based on to their needs and desires!

8. The Different Types of TourismThe Different Types of Tourism
(A General Overview)(A General Overview)
These “types of tourism” categories are a useful way to start
looking at where tourists go, why they go there, and what they
do while on vacation. However, it is important to note that
these categories are not always as clear cut as they suggest,
as travelers will engage in variety of activities while on
vacation, many of which overlap into more than one category.

9. Pleasure TourismPleasure Tourism
 To improve the physical or spiritual condition of an
individual .
 Examples: yoga workshops, detoxification clinics,
spas, etc.

10. Business TourismBusiness Tourism
• To complete a business transaction or attend a
business meeting / conference.

11. Nature TourismNature Tourism
• To enjoy a natural setting or wildlife, including
ecotourism.

12. Cultural TourismCultural Tourism
• To experience the history, folklore, and culture of a
people.

13. Social TourismSocial Tourism
• Travel that involves the company of others, such as
tour-bus travel or family visits.

14. Recreation TourismRecreation Tourism
• To escape the routine of daily life, such as camping
or going to a beach.

15. Active TourismActive Tourism
• Has a set objective, such as climbing a mountain or
learning a new language.

16. Sports TourismSports Tourism
• To experience a sport or sporting event, such as ski
holidays or the Olympics.

17. Religious TourismReligious Tourism
• Involves visiting a place of spiritual significance.

18. Health / Medical TourismHealth / Medical Tourism
• To improve one’s health, such as a visit to a health
resort or weight-loss camp.

19. *Adventure Tourism*Adventure Tourism
• Involves challenges and adventure, such as trekking
through a tropical rainforest or rock climbing.
* Types of Sustainable Tourism, a movement, which started around
2000.

20. *Wilderness Tourism*Wilderness Tourism
• To experience something very different from
everyday life in remote wilderness areas.
* Types of Sustainable Tourism, a movement, which started around
2000.

21. *Ecotourism*Ecotourism
• Stresses low-impact adventure in a natural setting;
sometimes called “green tourism.”
* Types of Sustainable Tourism, a movement, which started around
2000.