Evaluation of satlit tv chanel

SAAD ALROSSAIS TRADING GROUP ‫التجارية‬ ‫الرصيص‬ ‫مجموعة‬
1
‫اإل‬ ‫تقرير‬‫دار‬‫ة‬‫المالي‬‫ة‬‫والتنفيذية‬
FINANCIAL Management Report
Confidential
Evaluation of Business: TV Chanel
:‫الفضائية‬ ‫صلة‬ ‫*قناة‬
‫عام‬ ‫تأسست‬2009.‫والمحافظة‬ ‫الهادفة‬ ‫السعودية‬ ‫القنوات‬ ‫لباقي‬ ‫لتنضم‬ ‫السعودية‬ ‫العربية‬ ‫المملكة‬ ‫في‬
( ‫رقم‬ ‫األعالم‬ ‫وزارة‬ ‫من‬ ‫األعالمي‬ ‫الترخيص‬ ‫على‬ ‫حصلت‬ ‫كما‬1‫كأول‬ )‫الجودة‬ ‫بمعايير‬ ‫اللتزامها‬ ‫بها‬ ‫مرخص‬ ‫قناة‬
.‫السعودي‬ ‫المجتمع‬ ‫ومعتقدات‬ ‫عادات‬ ‫مع‬ ‫تتناسب‬ ‫والتي‬ ‫المفيدة‬ ‫والبرامج‬
‫وطبيعة‬ ‫تعريف‬‫رقم‬ ‫تجاري‬ ‫سجل‬ ، ‫التجارية‬ ‫الرصيص‬ ‫سعد‬ ‫مجموعة‬ ‫فروع‬ ‫من‬ ‫واحدة‬ ‫هى‬ :‫النشاط‬
001030070831‫بتاريخ‬4/3/1429‫لقناة‬ ‫تمثيل‬ :‫النشاط‬ ، ‫والمسموع‬ ‫المرئى‬ ‫لألعالم‬ ‫العامة‬ ‫الهيئة‬ ‫ترخيص‬ ،
: ‫رقم‬ ‫والقانونية‬ ‫واإلدارية‬ ‫األعالمية‬ ‫النواحي‬ ‫كافة‬ ‫في‬ ‫فضائية‬
TV 001
‫السواتل‬‫التي‬‫تبث‬‫عليها‬
MHZ 10770 ‫تردد‬ ‫سات‬ ‫:عرب‬
11334 MHZ ‫نايل‬‫سات‬‫تردد‬ :
:‫الطموح‬-.‫الفضائية‬ ‫القنوات‬ ‫دنيا‬ ‫في‬ ‫النجاح‬
-‫وزي‬ ‫عالية‬ ‫مشاهدة‬ ‫نسب‬ ‫وتحقيق‬ ‫والجاذب‬ ‫الهادف‬ ‫والمحتوى‬ ‫اإلرسال‬ ‫جودة‬‫ا‬‫االعالنات‬ ‫دة‬‫وزيادة‬
.‫الدخل‬
:‫على‬ ‫العمل‬ ‫يجب‬ ‫ذلك‬ ‫أجل‬ ‫ومن‬

2
‫التجارية‬ ‫العالمة‬ ‫قيمة‬ ‫*رفع‬
*‫المشاهدين‬ ‫نسبة‬ ‫زيادة‬
.‫األرباح‬ ‫زيادة‬ ‫مع‬ ‫التكاليف‬ ‫من‬ ‫منخفض‬ ‫معدل‬ ‫الى‬ ‫*الوصول‬
‫العمل‬ ‫دورة‬‫المقترحة‬‫في‬ ‫بالمالية‬ ‫وعالقتها‬‫ال‬‫الفضائية‬ ‫قناة‬
Suggestion Work Circle and Finance in Satalit TV
FEEDBACK ‫مرتدة‬ ‫عكسية‬ ‫تغذية‬
ANIS HANNA
OPERATION ‫العمليات‬
‫إ‬‫دارةاألنتاج‬
PRODUCTION DEPARTMENT
‫البرامج‬ ‫إدارة‬
PROGRAMS DEPARTMENT
‫مصروفات‬
‫التشغيل‬
OPERATION
EXPENSIES
‫البنك‬
BANK
IN OUT
‫المشاهدين‬
AUDIANS
‫أكبر‬ ‫مشاهدة‬-‫المشاهير‬ ‫جذب‬
MORE WACHERS
‫اعالنات‬ ‫عقود‬-‫رسائل‬–‫ايراد‬
CONTRACTS,
MESSAGES, REVENUES
OUT IN
‫والتسويق‬ ‫العامة‬ ‫العالقات‬ ‫إدارة‬
PUBLIC RELATION &
MARKETING
DEPARTMENT

3
:‫اآلتي‬ ‫المالية‬ ‫باإلدارة‬ ‫وعالقتها‬ ‫المقترحة‬ ‫العمل‬ ‫دورة‬ ‫من‬ ‫ويتضح‬
1-‫والشوارع‬ ‫المنازل‬ ‫في‬ ‫والمشاهدات‬ ‫بالمشاهدين‬ ‫الدورة‬ ‫تبدأ‬)‫للنظام‬ ‫(المدخالت‬‫من‬ ‫يشاهد‬ ‫بما‬ ‫ويتأثر‬ ‫يؤثر‬ ‫حيث‬
‫العمال‬ ‫وهم‬ ‫األهتمام‬ ‫محور‬ ‫هي‬ ‫والمشاهدين‬ ‫القناة‬ ‫محتوى‬‫يطلبون‬ ‫الذين‬ ‫وهم‬ ‫األعالنات‬ ‫عقود‬ ‫يدفعون‬ ‫الذين‬ ‫ ء‬
‫والفكر‬ ‫بالرأي‬ ‫ويشاركون‬ ‫للمحاورة‬ ‫ويتصلون‬ ‫معينة‬ ‫برامج‬.
It is clear from the proposed duty cycle and its relationship to the
financial management of the following:
1-session begins viewers and Views in homes and streets (input system)
which affects and is affected as seen from the channel content and
viewers are the focus of attention they are customers who pay
Announcements decades and are seeking certain programs and call for
dialogue and participate opinion and thought.
2-‫األنتاج‬ ‫إدارة‬ ‫في‬ ‫هنا‬ ‫العمليات‬ ‫تتمثل‬‫ستوديو‬ ‫ومهندس‬ ‫صوت‬ ‫ومهندس‬ ‫ومونتير‬ ‫ومصور‬ ‫مخرج‬ ‫تضم‬ ‫والتي‬
.‫انتاج‬ ‫وخدمات‬
‫توفر‬ ‫التى‬ ‫العمليات‬ ‫اإلدارتين‬ ‫من‬ ‫كل‬ ‫وتمثل‬ ، ‫والمزيعة‬ ‫والمزيع‬ ‫البرامج‬ ‫معد‬ ‫تضم‬ ‫والتي‬ ‫البرامج‬ ‫إدارة‬ ‫وكذلك‬
‫صلة‬ ، ‫دينيات‬ :‫مثل‬ ‫برامج‬ ‫من‬ ‫والسمعي‬ ‫المرئي‬ ‫المحتوى‬،‫معتدلون‬ ،‫صلة‬ ‫محليات‬ ،‫تيوب‬‫ملفات‬ ،‫نفسية‬ ‫جلسات‬
.....‫صبايا‬ ‫حكايات‬ ،‫غير‬ ‫مسانا‬ ،‫شائكة‬

4
2-The operations here in production management, which includes the
director and cameraman and sound engineer Editor and engineer and
studio and production services.
As well as software, which includes infectious programs Almazia and
Almaziah management, and represent each of the two departments
operations, which provide visual content and audio from programs such
as: Denja, link Tube, Sweeteners link, moderate, psychological sessions,
thorny files, Msana is, Tales Sabaya .....
3-‫وبالتالي‬ ‫البرامج‬ ‫وإدارة‬ ‫األنتاج‬ ‫إدارة‬ ‫تنتجها‬ ‫والتي‬ ‫والبرامج‬ ‫األعمال‬ ‫مشاهدة‬ ‫ناتج‬ ‫في‬ )‫النظام‬ ‫(مخرجات‬ ‫تتمثل‬
‫المشاهير‬ ‫من‬ ‫المجتمع‬ ‫نخبة‬ ‫أنتباه‬ ‫لفت‬ ‫ويتم‬ ‫أكبر‬ ‫مشاهدة‬ ‫عنها‬ ‫نتج‬ ‫للمشاهدين‬ ‫وجاذبة‬ ‫هادفة‬ ‫البرامج‬ ‫كانت‬ ‫إذا‬
‫الظ‬ ‫في‬ ‫يرغبون‬ ‫وبالتالي‬ ‫والفتوى‬ ‫الدين‬ ‫رجال‬ ‫وكبار‬‫اإلعالنات‬ ‫عقود‬ ‫تزيد‬ ‫وبالتالي‬ ‫القناة‬ ‫في‬ ‫هور‬‫عدد‬ ‫يزداد‬ ‫وكذلك‬
‫ويمكن‬ ‫اإلدارية‬ ‫والمصاريف‬ ‫التشغيل‬ ‫تكاليف‬ ‫دفع‬ ‫بذلك‬ ‫ويمكن‬ ‫للبنك‬ ‫ويرسل‬ ‫اإليراد‬ ‫يزيد‬ ‫وبالتالي‬ ‫الرسائل‬ ‫ايرادات‬
‫القناة‬ ‫لنجاح‬ ‫الكبير‬ ‫الجهد‬ ‫تمثل‬ ‫والتي‬ ‫والتسويق‬ ‫العامة‬ ‫والعالقات‬ ‫اإلنتاج‬ ‫تطوير‬.
3-The (system outputs) in the output of Show Business, programs
produced by the management of production and management programs
and thus whether programs meaningful and attractive to viewers,
resulting in Show bigger and is drawing the attention of an elite society of
celebrities and senior clerics and the Fatwa and therefore want to appear
in the channel and thus increase advertising contracts The number of

5
messages as well as revenue increases and thus increases the revenue
and sends to the bank and thus can pay operating costs and
administrative expenses and can production, public relations and
marketing, which represent a great effort for the success of channel
development.
4-‫والعال‬ ‫واإلعالن‬ ‫الدعاية‬ ‫طرق‬ ‫تطوير‬ ‫وفي‬ ‫والبرامج‬ ‫اإلنتاج‬ ‫تطوير‬ ‫في‬ ‫والنقاد‬ ‫المشاهدين‬ ‫ارا ء‬ ‫تعتمد‬‫العامة‬ ‫قات‬
‫يتم‬ ‫بحيث‬ ‫بمكان‬ ‫األهمية‬ ‫من‬ )‫المرتدة‬ ‫العكسية‬ ‫(التغذية‬ ‫وتعتبر‬ ‫القناة‬ ‫في‬‫نظر‬ ‫وجهة‬ ‫من‬ ‫للجهود‬ ‫األمثل‬ ‫التوجيه‬
.‫تليفزيونية‬ ‫قناة‬ ‫ألي‬ ‫األهتمام‬ ‫محور‬ ‫هم‬ ‫الذين‬ ‫المشاهدين‬
‫صلة‬ ‫لقناة‬ ‫التنظيمي‬ ‫بالهيكل‬ ‫ومقارنته‬ ‫موجود‬ ‫ماهو‬ ‫وبدراسة‬:‫اآلتي‬ ‫أتضح‬
*‫بالهي‬ ‫التزام‬ ‫يوجد‬ ‫ال‬.ً‫ا‬‫فعلي‬ ‫غيرموجودة‬ ‫الوظائف‬ ‫ومعظم‬ ‫للقناة‬ ‫التنظيمي‬ ‫كل‬
*.ً‫ال‬‫فع‬ ‫الموجودين‬ ‫للموظفين‬ ‫الوظيفي‬ ‫والوصف‬ ‫الوظيفي‬ ‫المسمى‬ ‫في‬ ‫مشكلة‬ ‫يوجد‬
.‫واضحة‬ ‫بصورة‬ ‫الموظفين‬ ‫عدد‬ ‫وتحديد‬ ‫تقليل‬ ‫تم‬ *
.‫فقط‬ ‫لإلدارات‬ ‫مديرين‬ ‫يوجد‬ ‫بل‬ ‫موظفين‬ ‫يتبعها‬ ‫إدارات‬ ‫توجد‬ ‫*ال‬
‫بشكل‬ ‫العمالة‬ ‫دوران‬ ‫معدل‬ ‫*تزايد‬.‫واضح‬
.ً‫ا‬‫ومالي‬ ً‫ا‬‫اداري‬ ‫المجموعة‬ ‫مع‬ ‫الربط‬ ‫كيفية‬ ‫وبين‬ ‫القناة‬ ‫عن‬ ‫والمسئولين‬ ‫المسئولية‬ ‫في‬ ‫مشكلة‬ ‫*توجد‬
‫الفضائية‬ ‫صلة‬ ‫لقناة‬ ‫اآلتي‬ ‫التنظيمي‬ ‫الهيكل‬ ‫ويقترح‬
4-views viewers and critics based in the development of production and
programs in the development of advertising and public relations methods
in the channel and is considered (inverse feedback) is so important that is
optimal guidance for the efforts from the perspective of viewers who are
the focus of attention of any TV channel.

6
By studying what exists and is comparable to the organizational structure
of the channel link turns out the following:
* There is no commitment to the organizational structure of the channel
and most of the jobs Garmugodh actually.
* There is a problem in the job title and job description for existing staff
actually.
* It has been reduced and the number of employees to identify clearly.
* There are no departments followed by the staff, but there are only
directors of departments.
* Increased labor turnover clearly.
* There is a problem in responsibility and those responsible for the
channel between how to link with the group administratively and
financially.
It proposes the following organizational structure for the
satellite channel link:

7
‫الفضائية‬ ‫صلة‬ ‫لقناة‬ ‫مقترح‬ ‫تنظيمي‬ ‫هيكل‬
SUGGESTION ORGANIZATION STRUCTURE FOR SELAA TV
Anis Hanna
‫الهيك‬ ‫في‬ ‫ويالحظ‬:‫المقترح‬ ‫الوظيفي‬ ‫ل‬
‫وإدارة‬ ‫اإلنتاج‬ ‫وإدارة‬ ‫العامة‬ ‫والعالقات‬ ‫اإلداري‬ ‫والمدير‬ ‫التسويق‬ ‫إدارات‬ ‫يضم‬ ‫تنظيمي‬ ‫هيكل‬ ‫عمل‬ ‫*تم‬
.‫التنفيذي‬ ‫المدير‬ ‫ويرأسهم‬ ‫البرامج‬
‫التنفيذي‬ ‫المدير‬
EXECUTIVE
MANAGER
‫إداري‬ ‫مدير‬
ADMINISTRATIVE
MANAGER
‫ال‬ ‫إدارة‬‫تسويق‬
MARKETING
DEPARTMENT
‫إدارة‬‫العالقات‬
‫العامة‬
PUBLIC
RELATION
DEPARTMENT
‫اإلنتاج‬ ‫إدارة‬
PRODUCTION
DEPARTMENT
PROGRAM
DEPARTMENT
‫مخرج‬
DIRECTOR
‫مصور‬
PHOTOGRAPHER
‫مونتير‬ Editor
‫ص‬ ‫مهندس‬‫وت‬ Sound Engineer
‫ستوديو‬ ‫مهندس‬Studio Engineer
‫انتاج‬ ‫خدمات‬ Production Services
‫برامج‬ ‫معد‬
Contagious programs
‫مذيع‬
Announcer
‫م‬‫ذ‬‫يعة‬
Broadcaster

8
*‫اإلتصاالت‬ ‫وتنمية‬ ‫بتحسن‬ ‫مايتعلق‬ ‫كل‬ ‫وتنفيذ‬ ‫بتخطيط‬ ‫وتختص‬ ،‫الهميتها‬ ‫العامة‬ ‫العالقات‬ ‫إدارة‬ ‫ضم‬ ‫تم‬
‫والجه‬ ‫الشركات‬ ‫بكل‬‫بكل‬ ‫وعالقات‬ ‫منتديات‬ ‫وعمل‬ ‫والتهنئة‬ ‫والتواجد‬ ‫المناسبات‬ ‫ومتابعة‬ ‫الحكومية‬ ‫ات‬
.‫اإلتصاالت‬ ‫وتنمية‬ ‫العمل‬ ‫عالقات‬ ‫لتحسين‬ ‫المسئولين‬
‫ستوديو‬ ‫ومهندس‬ ‫صوت‬ ‫ومهندس‬ ‫صوت‬ ‫ومهندس‬ ‫ومصور‬ ‫ومخرج‬ ‫مدير‬ ‫وتضم‬ ‫اإلنتاج‬ ‫إدارة‬ ‫عمل‬ ‫*تم‬
.)‫تعيينه‬ ‫يقترح‬ (‫انتاج‬ ‫وخدمات‬
*‫وتضم‬ ‫البرامج‬ ‫إدارة‬ ‫عمل‬ ‫تم‬.‫ومذيع‬ ‫ومذيعة‬ ) ‫تعيينه‬ ‫يقترح‬ ( ‫برامج‬ ‫ومعد‬ ‫مدير‬
.‫اإلدارات‬ ‫بين‬ ‫والكامل‬ ‫التام‬ ‫التعاون‬ ‫*يتم‬
‫المالي‬ ‫النظام‬‫حيث‬ ،‫للمجموعة‬ ‫المالية‬ ‫اإلدارة‬ ‫خالل‬ ‫من‬ ‫الفضائية‬ ‫صلة‬ ‫لقناة‬ ‫الحسابات‬ ‫امساك‬ ‫يتم‬ :
‫الب‬ ‫الى‬ ‫وغيرها‬ ‫السعودية‬ ‫االتصاالت‬ ‫من‬ ‫الرسائل‬ ‫وايرادات‬ ‫لإلعالنات‬ ‫العقود‬ ‫ترسل‬‫وترسل‬ ‫نك‬
‫للمجموعة‬ ‫المالية‬ ‫اإلدارة‬ ‫الي‬ ‫المصروفات‬ ‫إدخال‬ ‫ويتم‬ ، ‫صلة‬ ‫قناة‬ ‫الى‬ ‫تحويلها‬ ‫يتم‬ ‫ثم‬ ‫وتعتمد‬ ‫وتراجع‬
‫البيانات‬‫المالية‬‫في‬‫نظام‬‫في‬‫اإلدارة‬‫المالية‬‫للمجموعة‬:
.EURIKA-ERP
It is noted in the proposed staffing structure:
* An organizational structure that includes marketing departments
and managing director, public relations, production management
and program management and headed by the Executive Director.
* The inclusion of the management of public relations to their
importance, and specializes in the planning and implementation of
all related activities and the development of better communication
with all companies and government agencies and follow-up events,
and congratulations presence and action forums and relations with

9
all officials to improve working relationships and the development
of telecommunications.
* The work includes production management director, director and
cameraman and sound engineer and the architect of the sound
engineer and studio and production services (his appointment is
suggested).
* The work includes program management and director of the
infectious programs (propose his appointment) and broadcaster
and announcer.
* The full and complete cooperation between departments.
Financial system: is constipation accounts for the satellite channel
link through the financial management of the group, which sent the
contracts for advertising and revenue messages from Saudi Telecom
and others to the bank and send expenses to the financial
management of the Group and reviews and approves then be
transferred to the channel link, and is entered
Financial data in the system in the financial management of the
group: EURIKA-ERP

10
‫المقترحة‬ ‫وحلولها‬ ‫المعوقات‬ ‫بعض‬ ‫وتحليل‬ ‫دراسة‬‫الفضائية‬ ‫صلة‬ ‫لقناة‬:
Study and analysis of some of the proposed solutions and obstacles
to the channel space Categories (Action Plan):
‫الوقت‬
‫المقترح‬
TIME
‫المختصة‬ ‫اإلدارة‬
CONCERN
DEPARTMENT
‫المقترح‬ ‫الحل‬
SGGESTION SELUTION
‫المعوقات‬
TROUBLES
‫البند‬
ITEM
‫حد‬3
‫أشهر‬
Limit of
3
months
‫التنفيذي‬ ‫المدير‬
Executive
Manager
‫المالية‬
Finance
‫للطموح‬ ً‫ا‬‫وفق‬ ‫التقديرية‬ ‫الموازنات‬ ‫*عمل‬
‫وجودة‬ ‫المالتيمديا‬ ‫دنيا‬ ‫في‬ ‫النجاح‬ ‫في‬
‫والجاذب‬ ‫الهادف‬ ‫والمحتوى‬ ‫األرسال‬
.‫للمشاهدين‬
The proposed solution
SUGGESTION SOLUTION
* Work budgets in accordance
with the ambition to succeed in
the world of Almaltimdia and
the quality of the transmitter
and the content meaningful
and attractive to viewers.
*‫تخطيط‬ ‫وجود‬ ‫عدم‬
‫للمستقبل‬
There is no
Future
Plsnning
‫التخطيط‬
‫ا‬‫لمستقبلي‬
Future
Planning
‫اإلدارةالعليا‬ ‫وعالقتها‬ ‫العمل‬ ‫دورة‬ ‫ومعرفة‬ ‫*دراسة‬ ‫مع‬ ‫تكاليف‬ ‫*وجود‬ ‫التكاليف‬

11
‫حد‬3
‫أشهر‬
Limit of
3
months
BORD
‫العالقات‬ ‫إدارة‬
‫والتسويق‬ ‫العامة‬
Public
Relation and
Marketing
Programs
Departement
.‫الفضائية‬ ‫القنوات‬ ‫مجال‬ ‫في‬ ‫بالمالية‬
‫ترت‬ ‫*اعادة‬‫للقناة‬ ‫التنظيمي‬ ‫الهيكل‬ ‫يب‬
.‫الوظيفي‬ ‫الوصف‬ ‫وتحديد‬
‫والتسويق‬ ‫العامة‬ ‫العالقات‬ ‫إدارة‬ ‫*عمل‬‫مع‬
‫سيارة‬ ‫لهم‬ ‫ويوفر‬ ‫شباب‬ ‫وجودمسوقين‬
‫اعالنية‬ ‫خطة‬ ‫وعمل‬ ‫القناة‬ ‫لوجو‬ ‫عليها‬
.‫لألعالن‬ ‫المملكة‬ ‫اجنحة‬ ‫مع‬ ‫بالتعاون‬
‫مخاطبة‬ ‫على‬ ‫قادر‬ ‫قوي‬ ‫اعداد‬ ‫فريق‬ ‫*عمل‬
‫ومعتقد‬ ‫اهتماماتهم‬ ‫بكل‬ ‫المشاهدين‬.‫اتهم‬
‫وخاصة‬ ‫الهوا ء‬ ‫على‬ ‫البرامج‬ ‫*زيادة‬
‫وتفسير‬ ‫والسحر‬ ‫للحسد‬ ‫الدينية‬ ‫المعالجات‬
،‫األحالم‬‫المسابقات‬ ‫وعمل‬‫ومهرجانات‬
‫التسوق‬،‫والندوات‬‫يزيدعدد‬ ‫مما‬
‫بالرسائل‬ ‫التحاور‬ ‫ويزيد‬ ‫المشاهدين‬
‫دخل‬ ‫يوفر‬ ‫مما‬ ‫اإلعالنات‬ ‫ويزيد‬ ‫والمدخالت‬
‫للقناة‬ ‫وشهرة‬.
‫م‬ ‫وموبايلي‬ ‫زين‬ ‫مشكلة‬ ‫وحل‬ ‫*متابعة‬‫ع‬
.‫األتصاالت‬ ‫وزارة‬ ‫وبمراجعة‬ ‫الرسائل‬
* Study and knowledge of the
business cycle and its
relationship to finance in the
field of satellite channels.
‫دخل‬ ‫وجود‬ ‫عدم‬
‫للتغطية‬ ‫كافي‬‫رغم‬
‫من‬ ‫القناة‬ ‫بدأ‬6
.‫سنوات‬
Lack of
sufficient
income to
cover the
channel
despite
starting from 6
years
COST

12
* Rearrange the organizational
structure of the channel and
determine the job description.
* Work of the Department of
Public Relations and Marketing
with Judmsoukan youth and
provides them with the car
Lugo channel advertising plan
and work in cooperation with
the Kingdom Wings currently.
* Work to prepare a strong
team capable of addressing the
audience with all their interests
and beliefs.
* Increase programs on the air,
especially religious envy, magic
and dream interpretation
processors, work and shopping
festivals and competitions and
seminars, which Azada'dd
viewers and increase dialogue

13
and input messages and
increases the ads, which
provides income and fame of
the channel.
* Follow-up and solving the
problem of Zain and Mobily
with letters and a review of the
Ministry of Communications.
‫حد‬3
‫أشهر‬
Limit of
3
months
‫البشرية‬ ‫الموارد‬
‫األنتاج‬ ‫+إدارة‬
Human
Resources
+ Production
Management
And program
management
‫ادارة‬ ‫في‬ ‫العمل‬ ‫*أن‬‫يعتبر‬ ‫والبرامج‬ ‫انتاج‬
‫الدارسة‬ ‫المواهب‬ ‫لمعايير‬ ‫يخضع‬ ‫فني‬ ‫عمل‬
‫وجب‬ ‫لذا‬ ،‫والتميز‬ ‫اإلبداع‬ ‫على‬ ‫والقادرة‬
‫يتوافق‬ ‫مما‬ ‫التنظيمي‬ ‫الهيكل‬ ‫ترتيب‬ ‫اعادة‬
‫المنافسين‬ ‫ابداع‬ ‫مع‬.
‫البرامج‬ ‫ومعدي‬ ‫للمذيعات‬ ‫مسابقات‬ ‫*عمل‬
‫والحوار‬ ‫السيناريو‬ ‫كتابة‬ ‫في‬ ‫والموهوبين‬
‫بتعي‬ ‫الوعد‬ ‫مع‬ ‫رمزية‬ ‫بجوائز‬‫ين‬
.‫المتميزين‬
‫الفضائية‬ ‫البرامج‬ ‫كل‬ ‫ومشاهدة‬ ‫*دراسة‬
‫برامج‬ ‫وتفصيل‬‫ي‬ ‫فني‬ ‫طاقم‬ ‫وتوفير‬‫صلح‬
‫مع‬ ‫ومحافظة‬ ‫هادفة‬ ‫وتكون‬ ‫صلة‬ ‫لقناة‬
‫كل‬ ‫بدوره‬ ‫يرى‬ ‫والذي‬ ‫العام‬ ‫الذوق‬ ‫ارضا ء‬
‫اسرته‬ ‫مايناسب‬ ‫ويختار‬ ‫المنافسين‬
ً‫ا‬‫حالي‬ ‫*الموجودين‬
‫نمطيين‬ ‫موظفين‬ ‫هم‬
‫الى‬ ‫يرتقوا‬ ‫وال‬
‫الفضائيات‬ ‫مجال‬
‫وابتكار‬ ‫موهبة‬ ‫من‬
‫وابداع‬
* They are
currently in
Nmtian staff
does not rise
to the field of
satellite
television
‫البشرية‬ ‫العناصر‬
Human
Resources
Elements

14
.‫للمشاهدة‬
‫عمل‬ ‫بفريق‬ ‫والتمسك‬ ‫الفردية‬ ‫عن‬ ‫*البعد‬
.‫ككل‬ ‫القناة‬ ‫نجاح‬ ‫الى‬ ‫يسعى‬
* To work in the production and
program management is
considered a work of art is
subject to the standards of the
study and talent capable of
innovation and excellence, so
you must rearrange the
organizational structure, which
is compatible with the
creativity of the competitors.
* Work for broadcasters and
program makers competitions
and talented in writing the
script and dialogue, symbolic
prizes with the promise to
appoint outstanding.
* Study and watch all space
programs and tailor programs
talent and
innovation and
creativity

15
and provide technical staff fit
for channel link and be
meaningful and pleasing to the
province with public taste,
which in turn sees all
competitors and chooses relief
since his family to watch.
* Dimension for individual and
team work seeks to adhere to
the success of the channel as a
whole.
‫حد‬
6‫أشهر‬
Limit of
6
Months
‫البشرية‬ ‫الموارد‬
‫األنتاج‬ ‫إدارة‬ +
Hman
Resources+
Production
Departement
Programs
‫البرامج‬ ‫ومالئمة‬ ‫واألبتكار‬ ‫*التميز‬
‫للمشاهد‬ ‫الجاذب‬ ‫العامل‬ ‫هي‬ ‫للمشاهد‬
‫الشابة‬ ‫الواعدة‬ ‫والمواهب‬ ،‫العربي‬
‫تسعى‬ ‫وال‬ ‫للظهور‬ ‫فرصة‬ ‫وتنتظر‬ ‫موجودة‬
‫المواهب‬ ‫أقتنا ء‬ ‫وبالتالي‬ ،ً‫ال‬‫او‬ ‫للماديات‬
‫واعدا‬ ‫البرامج‬ ‫ابداع‬ ‫على‬ ‫القادرة‬‫دها‬
.‫واألبداع‬ ‫للتميز‬ ‫المخرج‬ ‫هو‬ ‫وتنفيذها‬
‫في‬ ‫التسوق‬ ‫فعاليات‬ ‫في‬ ‫المستمر‬ ‫*التواجد‬
.‫السعودي‬ ‫السوق‬ ‫وخاصة‬ ‫العربي‬ ‫العالم‬
‫مع‬ ‫وترتقي‬ ‫أجتماعية‬ ‫حلقات‬ ‫وأنتاج‬ ‫*عمل‬
‫ولكن‬ ‫التكلفة‬ ‫بسيطة‬ ‫مسلسالت‬ ‫الى‬ ‫الزمن‬
*‫الفضائيات‬ ‫كثرة‬
‫وذات‬ ‫العمالقة‬
‫القوية‬ ‫األمكانيات‬
‫المنافسين‬ ‫وتجدد‬
‫العالم‬ ‫في‬ ‫وخاصة‬
.‫العربي‬
‫وحجم‬ ‫المنافسين‬
‫سوق‬ ‫من‬ ‫المتاح‬
‫الفضائيات‬

16
Departement
‫العالقا‬‫العامة‬ ‫ت‬
‫والتسويق‬
Public
Relation and
Marketing
‫محتوياتها‬ ‫في‬ ‫قوية‬‫المشاهد‬ ‫تجذب‬ ‫حيث‬
‫النفسية‬ ‫والمشاكل‬ ‫الزواج‬ ‫حكايات‬ ‫مثل‬
.‫والديكور‬ ‫والطهي‬ ‫الطبيعة‬ ‫وابهار‬
‫الى‬ ‫والتسويق‬ ‫العامة‬ ‫العالقات‬ ‫*نزول‬
‫في‬ ‫والتواجد‬ ‫اآلرا ء‬ ‫واستطالع‬ ‫الشارع‬
‫السوق‬ ‫وفعاليات‬ ‫والمنتديات‬ ‫النوادى‬
‫تمثل‬ ‫كوادر‬ ‫مع‬ ‫والتواصل‬ ‫والمهرجانات‬
‫والتعليم‬ ‫والمجتمع‬ ‫الدين‬ ‫في‬ ‫المجتمع‬
‫والثقافة‬،‫والرياضة‬‫عمل‬ ‫على‬ ‫وحثهم‬
‫القناة‬ ‫في‬ ‫حلقات‬.‫المشاهدة‬ ‫نسبة‬ ‫لزيادة‬
ً‫ا‬‫فني‬ ‫للقناة‬ ‫ينتمي‬ ‫عمل‬ ‫فريق‬ ‫*خلق‬
‫ماعنده‬ ‫كل‬ ‫يقدم‬ ‫بحيث‬ ً‫ا‬‫ومادي‬ ً‫ا‬‫ومعنوي‬
‫فيها‬ ‫العمل‬ ‫ويسعده‬ ‫تهمه‬ ‫قناة‬ ‫وكانها‬
.‫نجاحه‬ ‫نجاح‬ ‫كل‬ ‫ويعتبر‬
* Excellence appropriate and
innovation programs for the
viewer is the factor attracting
Arab viewers, talent promising
young are present and waiting
for an opportunity to be
displayed does not seek to
materialism sides first, and thus
* The large
number of
giant satellite
channels with
strong
potential and
renewed
competitors,
Competitors
and the size
of the
available
market of
satellite TV

17
the acquisition of talent
capable of creativity programs,
preparation and
implementation is the director
of excellence and creativity.
* The continued presence in the
activities of shopping in the
Arab world, especially Saudi
market.
* Work and generate social and
rings with time to elevate a
simple series cost but powerful
in terms of its contents attract
the viewer, such as tales of
marriage and psychological
problems Dazzle nature,
cooking and decoration.
* The descent of public
relations and marketing into
the street and solicit opinions
and presence in clubs, forums
especially in
the Arab
world.

18
and events market, festivals
and communicate with the staff
represent the community in
religion and society, education,
culture and sports, and urged
them to workshops in the
channel to increase viewership.
* The creation of a working
group of the channel belongs
technically and morally and
materially so that offers all
Mandh as if the channel charge
and was happy to work where
success is all his success.
‫حد‬3
‫أشهر‬
Limit 3
months
‫العامة‬ ‫العالقات‬
‫والتسويق‬
Public
Relation and
Marketing
‫والعالقات‬ ‫األعالنات‬ ‫في‬ ‫ثورة‬ ‫*وجود‬
‫التجارية‬ ‫العالمة‬ ‫تجعل‬ ‫والتسويق‬ ‫العامة‬
‫والرسائل‬ ‫األعالنات‬ ‫وتزيد‬ ‫ترتفع‬ ‫للقناة‬
.‫للبرامج‬ ‫الالزم‬ ‫التمويل‬ ‫يتوفر‬ ‫وبالتالي‬
‫و‬ ً‫ا‬‫معنوي‬ ‫القناة‬ ‫اهمية‬ ‫*معرفة‬‫حيث‬ ً‫ا‬‫مادي‬
‫الى‬ ‫الحياة‬ ‫في‬ ‫المؤثرة‬ ‫القوى‬ ‫كل‬ ‫تسعى‬
‫الرأي‬ ‫على‬ ‫للتأثير‬ ‫القنوات‬ ‫هذه‬ ‫مثل‬ ‫امتالك‬
‫لقلةالدخل‬ ً‫ا‬‫*نظر‬
‫في‬ ‫صعوبة‬ ‫هناك‬
‫البرامج‬ ‫تمويل‬
* Due to the
lack of income
there is
difficulty in
‫التمويل‬ ‫نظام‬
Funding
system

19
‫المالية‬
Finance
‫األنتاج‬ ‫إدارة‬
Production
Departement
‫األبداع‬ ‫وتنمية‬ ‫الفكر‬ ‫وبنا ء‬ ‫العام‬‫وفي‬ ،
‫وتدعيم‬ ‫وتقوية‬ ‫وتنمية‬ ‫زيادة‬ : ‫مجموعتنا‬
‫واألعالن‬ ‫بالتعريف‬ ‫المجموعة‬ ‫شركات‬
‫عنها‬.
*‫ومقارنتها‬ ‫للبرامج‬ ‫جدوى‬ ‫دراسات‬ ‫عمل‬
‫و‬ ‫السابقة‬ ‫بالبرامج‬.‫المنافسة‬
‫إدارة‬ ‫في‬ ‫العلمي‬ ‫األسلوب‬ ‫*استخدام‬
‫باألرباح‬ ‫التكلفة‬ ‫مقابلة‬ ‫حيث‬ ‫من‬ ‫األنتاج‬
‫األعالنات‬ ‫وكمية‬ ‫المشاهدة‬ ‫نسب‬ ‫وحساب‬
.‫العمل‬ ‫احتكار‬ ‫او‬ ‫توزيع‬ ‫وكيفية‬
* The existence of a revolution
in advertising, public relations
and marketing make the brand
of the channel rise and increase
advertisements and messages,
and thus the necessary funding
is available for programs.
* Find out the importance of
the channel morally and
materially, where all influential
forces in life is seeking to
acquire such channels to
financing
programs

20
influence public opinion and
build a development of thought
and creativity, and in our
group: increase and develop,
strengthen and consolidate
group companies by definition,
advertising.
* Feasibility work programs and
compare them to past
programs and competition
studies.
* The use of the scientific
method in the production
management of the interview
where the cost and expense of
profits and the amount of
viewing ads ratios and how the
distribution monopoly or work.
‫حد‬3
‫أشهر‬
‫األنتاج‬ ‫إدارة‬
Production
Departement
‫السمعي‬ ‫التسجل‬ ‫استوديوهات‬ ‫تعتمد‬ *
‫األستخدام‬ ‫وطرق‬ ‫وأبداع‬ ‫فن‬ ‫على‬ ‫والمرئي‬
‫لألجهزة‬ ‫والفعالة‬ ‫السليمة‬‫على‬ ‫وليس‬
‫أجهزة‬ ‫وجود‬ ‫*عدم‬
‫تصوير‬ ‫ومعدات‬
‫حديثة‬ ‫وصوت‬
‫التقنية‬ ‫األمكانيات‬

21
Limit 3
month
‫من‬ ‫مئات‬ ‫فهناك‬ ،ً‫ا‬‫نسبي‬ ‫وحداثتها‬ ‫األجهزة‬
‫ال‬ ‫الفراد‬ ‫بيعها‬ ‫تم‬ ‫الحديثة‬ ‫أجهزةالتصوير‬
.‫استعمالها‬ ‫كيفية‬ ‫تعلم‬
‫كاميرات‬ ‫هناك‬ ‫وجدان‬ ‫األستوديو‬ ‫*بمعاينة‬
‫والخاصة‬ ‫مؤخرا‬ ‫شراؤها‬ ‫تم‬ ‫حديثة‬
‫منقولة‬ ‫كاميرات‬ ‫وهناك‬ ،‫الهوا ء‬ ‫بأستوديو‬
‫عالمية‬ ‫ماركات‬ ‫وميكروفونات‬
‫ول‬ ‫السنة‬ ‫نتاج‬ ‫ليست‬ ‫ولكنهاموديالت‬‫ك‬‫نها‬
‫عازل‬ ‫الزجاج‬ ‫ان‬ ‫ووجد‬ ،‫بكفا ءة‬ ‫تعمل‬
‫لعزل‬ ‫مزدوج‬ ‫زجاج‬ ‫صنعه‬ ‫يتم‬ ‫لم‬ ‫الصوت‬
‫والجدار‬ ‫الباب‬ ‫عزل‬ ‫تم‬ ‫وكذلك‬ ‫الصوت‬
‫جدران‬ ‫باقي‬ ‫عزل‬ ‫يتم‬ ‫لم‬ ‫ولكن‬ ‫األمامى‬
‫تكلفة‬ ‫يشكل‬ ‫ال‬ ‫وهذا‬ ،‫الهوا ء‬ ‫استوديو‬
‫الصناعي‬ ‫األسفنج‬ ‫من‬ ‫هو‬ ‫بل‬ ‫كبيرة‬
. ‫ومتوفر‬
* Adopt sound recording
studios and video on the art
and creativity and methods of
sound and effective devices for
use and not on the relatively
timeliness and devices, there
are hundreds of modern Audio
‫تجهيزات‬ ‫وكذلك‬
‫األستوديو‬
* Lack of
equipment
and imaging,
as well as the
sound of
modern studio
equipment
Technical
possibilities

22
systems sets were sold to
individuals do not learn how to
use them. * Inspect the studio
and conscience of modern
cameras there recently
purchased and own air studio,
there are movable cameras and
microphones brands But
models are not the product of
the year but it is working
efficiently, and found that the
glass insulator sound is not
made double glass for sound
insulation, as well as the door
to isolate and front wall but did
not isolate the rest of the walls
of the air studio, and this does
not constitute a significant cost,
but is from the industrial and
available sponge.
‫حد‬1-3 ‫القناة‬ ‫إدارات‬ ‫كل‬ ‫*بالتفان‬‫وتكاتف‬ ‫العمل‬ ‫فرق‬ ‫ووجود‬ ‫ي‬ ‫امال‬ ‫*وجود‬ ‫األمال‬ ‫تحقيق‬

23
‫سنة‬
One to
3 Years
‫لتنمية‬ ‫مستقبلية‬ ‫خطة‬ ‫عمل‬ ‫يمكن‬ ‫الجهود‬
‫في‬ ‫البرامج‬ ‫بعض‬ ‫بدأت‬ ‫وقد‬ ‫القناة‬ ‫وتطوير‬
‫خطة‬ ‫تنفيذ‬ ‫األستمرارفي‬ ‫يجب‬ ‫ولكن‬ ‫البث‬
‫ومتابعة‬ ‫الوظيفي‬ ‫الهيكل‬ ‫وترتيب‬ ‫طموحة‬
‫جهد‬ ‫لكل‬ ‫والتحفيز‬ ‫والتشجيع‬ ‫التنفيذ‬
.‫مبدع‬ ‫جماعي‬
* Dedication and the presence
of teams and concerted efforts
can work plan for the future
development of the channel
began broadcasting in some
programs but must Alostmrarvi
implementation of an
ambitious plan and arrange the
functional structure and follow-
up implementation and
encouragement and motivation
of each creator of a collective
effort.
‫عدم‬ ‫مع‬ ‫وطموحات‬
‫الرؤية‬ ‫وضوح‬
‫المستقبلية‬
* The
existence of
the hopes and
aspirations
with blurred
future vision.
Hopes to
achieve

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