Inspiring life of Mrs. Rajni Bector and the rise of Mrs. Bector Foods Pvt. Ltd (Cremica).

1. WOMEN

2. THE NURTURER AND LIVING IMAGE OF
LOVE

3. BUT DRAGGED BEHIND BY THE SHACKLES
OF PATRIARCHAL
SOCIETY

4. HOUSEHOLD’S THRESHOLD WAS MADE A BOUNDARY
NOT TO BE CROSSED BY HER & THE KITCHEN HER
BATTLE FIELD.

5. BUT
IRON WILL OF ONE LADY BENDED
ALL THE CIRCUMSTANCES TO HER
FAVOUR

6. MRS.RAJNI BECTOR

7. FOLLOWED HER
PASSION TO BECOME
ONE OF THE MOST
RESPECTED &
SUCCESSFUL WOMAN
ENTREPRENEUR OF
INDIA.

8. SHE TURNED
HER
KITCHEN TO
800 CRORE
INDUSTRY

9. BUT YEARS AGO THE STORY
WAS NOT THE SAME

10. SHE WAS BORN IN 1940 IN KARACHI
SPENT HER EARLY YEARS IN LAHORE

11. INDO-PAK PARTITION WAS ONE OF THE BAD TIMES
SHE HAS SEEN

12. HER FAMILY MOVED TO DELHI
WHERE RAJNI COMPLETED HER
SCHOOLING.

13. AT BARELY 17, RAJNI
GOT MARRIED INTO A
BUSINESS FAMILY IN
LUDHIANA TO
MR.DHARAMVEER
BECTOR

14. RAJNI THEN GOT BUSY RAISING HER
THREE SONS. IN TIME, ALL THREE
WENT TO BOARDING SCHOOL IN
MUSSOORIE, LEAVING RAJNI WITH
AN EMPTY NEST.

15. SO, SHE TOOK UP SOCIAL SERVICE PROJECTS
THROUGH THE LIONS CLUB,PUNJAB.

16. PIONEER OF LIONESS MOVEMENT IN PUNJAB FOR
WOMEN EMPOWERMENT

17. RAJNI ALSO WORKED WITH THE
RED CROSS

18. STILL... SHE FELT, SHE IS NOT DOING
SOMETHING VERY CONSTRUCTIVE.
THE IDEA OF A WOMAN FROM A WELL-
TO-DO FAMILY 'WORKING' WAS
UNHEARD OF.
SO ,WHAT MORE COULD SHE DO?

19. THIS ONE DECISION
TURNED HER LIFE

20. HER FONDNESS FOR COOKING MADE HER TO ENROLL FOR A BAKING
COURSE IN PUNJAB AGRICULTURE UNIVERSITY,LUDHIANA

21. SHE WOULD KEEP CREATING OCCASIONS TO
TRY OUT HER RECIPES.

22. RAJNI'S ICE CREAMS, CAKES AND
COOKIES QUICKLY BECAME THE TALK
OF THE TOWN

23. WITH THE SUPPORT OF
HER FRIENDS, USING A
HAND-CHURNER SHE
STARTED MAKING
DIFFERENT KINDS OF ICE
CREAM AND PUTTING UP
STALLS AT LOCAL FETES
AND FUNFAIRS.

24. HER FIRST STALL WAS RIGHT NEXT TO KWALITY BUT
DESPITE OF SUCH A BIG NAME THERE WAS SUCH A
CROWD AT HER STALL THAT EVEN THE KWALITY
MANAGER CAME OVER TO TASTE HER ICE CREAM!

25. WITH CATERING OFFERS COMING TO HER ,IT
FINALLY BECAME A BUSINESS WITH A SMALL
INVESTMENT OF 300 RUPEES.
RAJNI WORKED WITH HEART AND SOUL, BUT
ENDED UP SELLING BELOW COST PRICE, AND
INCURRED A LOSS.

26. THAT'S WHEN HER HUSBAND
DHARAMVIR STEPPED IN WITH THE
RIGHT ADVICE OF
COMMERCIALIZING THE BUSINESS.

27. THUS IN 1978, WITH AN INVESTMENT OF RS. 20,000, RAJNI SET UP
A SMALL ICE-CREAM MANUFACTURING UNIT IN THE BACKYARD OF
THE HOUSE.
CREMICA WAS BORN.

28. DURING 1990’S DUE TO TERRORISM,
BECTOR’S 107 YEAR OLD FAMILY BUSINESS
GOT AFFECTED.
THERE WAS AN ATTEMPT TO KIDNAP HER
ELDEST SON AJAY.

29. BUT SHE FOUGHT
BACK WITH
BRAVERY AND GREW
CREMICA TO TURN
IT TO THEIR MAJOR
BUSINESS.

30. WITH THE
INVOLVEMENT OF HER
HUSBAND AND 3 SONS,
THE PASSION-LED
BUSINESS STARTED BY
RAJNI TURNED
AMBITIOUS AND
PROFESSIONAL.

31. THIS IS HOW THE PRESENT DAY CREMICA WAS
SHAPED

32. COMPANY DIVERSIFIED FROM ICE CREAM TO BREADS
TO BISCUITS FINALLY TO SAUSCES.

33. IN 1995, MCDONALD'S DECIDED TO ENTER INDIA THE
COMPANY ZEROED IN ON CREMICA, FOR SUPPLY OF
BUNS AND SAUCES.

34. CREMICA'S FACTORY IN PHILLAUR BEGAN
MAKING THE BISCUITS SOLD BY
CADBURY(OREO) AND ITC SUNFEAST.

37. FROM ALMOST NOTHING IN 2003, THEY NOW
EXPORT PRODUCTS WORTH RS 100 CR. TO 50
COUNTRIES.

38. BY 2006, CREMICA WAS CLOCKING
REVENUES OF RS. 100 CRORE, WITH
30% YEAR-ON-YEAR GROWTH.
GOLDMAN SACHS TOOK A 10% STAKE,
FOR RS. 50 CRORE.

39. IN 2015 CREMICA CROSSED THE ANNUAL SALES OF
800 CRORES AND
EMPLOY OVER 6000 EMPLOYES.

40. “JUST REMEMBER
WORK IS WORKSHIP-
WHATEVER YOU DO
,BE IT AT HOME OR
OUTSIDE,TREAT IT
RESPECTFULLY”

41. AWARDS FROM THE GOVERNMENT AND
INDUSTRY BODIES HAVE COME RAINING DOWN
ON RAJNI

42. ICE CREAM LADY OF INDIA
DR. APJ KALAM CALLED HER

43. NO MATTER HOW
MUCH CREMICA
GROWS,
SHE WILL ALWAYS
BE REMEMBERED
AS

44. THE LADY WHO STEPPED
INTO HER KITCHEN
YET STEPPED OUT
OF THE BOUNDARY.

45. BECAUSE EVOLUTION
IS REVOLUTION.

46. AND

47. REVOLUTION CAN
QUIETLY START,
WHEREVER YOU ARE.