1.
Digital Identity Solutions
www.telesign.com

2.
© 2020 TeleSign 2
Selamat datang kepada anda sekalian di API Days: Jakarta.
Perkenalkan saya Shara Karasic, Manajer Produk, Voice API di
TeleSign dan ini adalah Snehashis Khan, Kepala Data Partnerships
APAC. Kami senang mendapat kesempatan berbicara dengan anda
sekalian mengenai bagaimana sebuah usaha dapat menggunakan
TeleSign API untuk:
• Meningkatkan pengalaman pelanggan
• Mendorong pemakaian digital
• Mencegah penipuan digital
Dan berharap ketika Covid sudah terlewati kami bisa datang ke
Indonesia dan bertemu langsung dengan anda sekalian!
Selamat Datang
Shara Karasic
Product Manager
Snehashis Khan
Head Data Partnerships
- APAC & MENA

3.
© 2020 TeleSign 3
E-Commerce in South East Asia
Delivering a Dynamic &
Secure Buying Experience
USD 25
Bn+
SEA e-Commerce Market
USD 260
Mn+
Annual loss due to online
fraud
57%
Increase in e-commerce
usage, post Covid
12x
Times more likely fraud orders
20%+
Consumers victim of online
fraud

4.
E-Commerce in Indonesia
Average Spend/Consumer Preferred way to e-shop Preferred payment method
© 2020 TeleSign 4
Source : JP Morgan 2020 Payment Trends – Global Insights Report Source : JP Morgan 2020 Payment Trends – Global Insights Report
Source : JP Morgan 2020 Payment Trends – Global Insights Report
Popular frauds:
• First party
• Account takeover
• Chargeback
Growing fraud driven by:
• Stolen identity
• Promotion misuse
• Malicious users
Growth in e-commerce driven by:
• Rising internet user population
• Youth, first timers
• Deals

5.
Promotion Abuse
Individual unduly benefits from a coupon
several times.
Fraudster generates false activity to
receive commissions from an
affiliate program.
Affiliate Fraud
Reshipping Fraud
Fraudster recruits a person to
package and reship merchandise
purchased with stolen credit cards.
Account Takeover
Fraudster is using another person’s
account information to obtain
products and services.
Identify Theft
Fraudster buys or steals sensitive
personal information to buy goods.
Friendly Fraud
Merchant receives a chargeback because
the cardholder denied receiving the order,
yet the goods were actually received.
Fraudsters…
• Get New Phone Numbers
• Mask Bots or VOIPS as genuine mobile numbers
• Impersonate SIMs of unsuspecting users
• Stolen Credentials
• And there are also…
© 2020 TeleSign
Genuine users WITH intent to fraud

6.
How Does TeleSign Help
© 2020 TeleSign 6
Account Opening/New
User Registration
Payment Fraud Account Takeover
E-Comm / E-Tailer Y Y Y
Banks / Fintech Y Y Y
Shared Service Y N Y
Benefits on Each Case
Identify a fraudster early in
the journey
Prevent chargeback,
consumer security
Prevent misuse on
account of stolen identity
Account Opening / New User Registration : Checking for Phone number status at the point of form submission prior to approval
Payment Fraud : Checking for Phone number status (SIM SWAP) prior to a money transfer or at “checkout” on an e-commerce portal
Account Take Over : Checking for Phone number status at the time of user login

7.
Who We Are
Our platform connects and protects online
experiences with sophisticated customer identity
and engagement solutions. Through APIs that
deliver user verification, data insights, and
communications, we solve today’s unique customer
challenges by bridging your business to the
complex world of global telecommunications.
Bridging your business to the complex
world of global telecommunications

8.
© 2020 TeleSign 8
Protecting 21 out of 25 of
The World’s Largest Web Properties
2FA Pioneer
17 Patents Granted
2005
+ Communications Services
Leading CPaaSProvider
2016+ Phone Data Intelligence
Gartner Magic Quadrant Authentication Leader
2010
+ BICS acquires TeleSign
End-to-End CommunicationsPlatform
700+ direct connections to carriers
Expanded data reservoir
2017 & beyond

9.
Authentication, Verification and Fraud Management
Our Services
© 2020 TeleSign 9
Score
Delivers reputation scoring to assess
fraud risk based on phone number
intelligence, traffic patterns, machine
learning and a global data consortium
PhoneID
Answer critical questions about users
by using their phone numbers to get
actionable data intelligence about
their device, contact information, and
more
SMS
Send SMS-based alerts, reminders,
notifications, one-time passcodes and
private, two-way communications to
your users.
Voice
Deliver the highest-quality call
experiences through the one platform
offering optimal pricing over the best
network in the world

10.
Voice Verify
© 2020 TeleSign 10
Delivers patented phone-based verification and
two-factor authentication using a one-time
passcode sent over voice message
Voice Verify is used globally to authenticate
users, user-friendly experience, transcends
language barriers
Verifies users and transactions in real-
time, anywhere in the world using out-of-
band voice messaging
Prevents voice-based passcode
messages from being sent to an
answering machine
Perform fraud risk assessments before
sending voice messages to identify and
block high-risk users
Automated traffic monitoring, which helps
protect businesses from International
Revenue Share Fraud (IRSF) attacks

11.
The Mobile Identity Solutions
Score
Delivers reputation scoring based on
phone number intelligence, traffic patterns,
machine learning and a global data
consortium
PhoneID
Detailed and actionable global phone
number and subscriber data
attributes to strengthen authentications,
evaluate fraud risks, and enhance the user
experience
Phone Number
Traffic Patterns &
Usage Velocity
Phone Type,
Telecom Carrier,
Account and Device
ID
Customized Machine
Learning Models
VoIP Detection Subscriber’s contact
details
Status of Phone and
Updates
History of Fraud –
Global Data
Consortium
Knowledge
Engineering
Customer Provided
Data Inputs: IP
Address, Email
Address, Account ID,
Device ID, etc.
Global Phone Number Intelligence

12.
© 2020 TeleSign 12
300
Regular
Activity
Low Range
Activity
Seen in the
Last 15
Days
High
Number of
Successful
Calls
High
Number of
Successful
Calls
Moderate
Long-term
Activity
925
High-risk
Irregular
Activity
High Short-
Term Range
Activity
Call Center
Like Activity
High Short-
Term Activity
Low Number
of
Completed
Calls
Tollfree
Number
Category
IP A2P
P2
P
P2
P
P2P
Category
Number
Type A2P
P2
P
P2P
P2P
Behavior-Based Classification
Good User Risky User

13.
© 2020 TeleSign 13
Illustration of Use CaseNew User Registration / Account Opening
Validation of Mobile Number
Check for Number Type –
Prepaid/Postpaid & Age on
Network
Check for Mobile
Number Status,
Deactivation History
Risk Score
OTP (SMS /
Voice)
Check for Name &
Address Match
Score
Customer Risk Classification
(Done by Client based on
information received)
Enters Name, Mobile
Number, Address
Validation of Name &
Address
Subscriber Verification
Customer
Registers on an e-
Comm site
Registration
complete

14.
© 2020 TeleSign 14
Illustration of Use CaseNew User Registration / Account Opening
Validation of Customer
Check for Mobile Number
Status, Deactivation
History
Risk
Score
Check for
SIM SWAP in
last 24 hours
Logs into Portal (eComm)
Validation of Transaction
Transaction Risk
Classification
(Done by Client based on
information received)
Online Transaction
Approve / Reject /
Flag

15.
Social Movie Ticketing App
Backed by Disney, Lionsgate,
Twentienth Century Fox Film, and
Fidelity Management
and Research Company
Problem Atom Tickets began experiencing an increase in fake
accounts along with spikes in customer acquisition costs due to coupon
abuse fraud, where bad actors attempt to take advantage of promotions
by creating new accounts each time, they want to benefit from offers.
Action Atom Tickets needed to implement a better and
more secure account registration process, proactively identify
legitimate users with minimal friction, and prevent duplicate and fake
accounts to deter coupon abuses and misuse.
Outcome Atom Tickets implemented TeleSign Score to use data
intelligence to decide whether to allow, flag, or block a user--
keeping bad actors out.
Reduced coupon abuse by 80% and
lowered customer acquisition costs
Activated an account registration
process that identifies legitimate
users without additional friction
Easy implementation and best
practices guidance for an enhanced
user experience

16.
Mobility &
Marketplace
89% fraud registrations
stopped
Online Multi Utility Company
70% fraud registrations stopped
Credit Risk Company
Online Marketplace
55% Reduction in fraud
chargebacks
Mobility Company
45% Reduction in fraud rides
Leading Software Company
104 million blocked user
recommendations in 1 year
Mobile Wallet
Company
Reduced 52% fraud
transactions
21 Million fraud transactions
stopped in 1 year
Leading Buy Now
Pay Later Provider
200K-300K USD of bad loans
prevented monthly
Credit Risk Platform Provider
Successfully utilizing Score &
PhoneID solutions to build credit
risk models
Leading Gaming
Provider
7% of all Phone Verification
were identified to be high
risk & blocked
Customer Success Stories Worldwide
© 2020 TeleSign 16

17.
Thank you!
www.telesign.com
@TeleSign