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I buy products in store APIdays Paris 2019 - Innovation @ scale, APIs as Digital Factories' New Machines? by Cyril Vart, Fabernovel

I buy products
in store or online
I watch videos
tutorials
I search for brands
and products
I plan on buying
stuff
I try new toysI select
products
I replenish on my
favorite products
I try
new ones
I share my experience
with others
Adapt to the new experience standards on each customer touchpoint
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New ways to catch the attention
of potential customers
New ways to connect with
your customers
New ways to engage your customers
and create lasting relationships with them
After the purchaseDuring the purchaseBefore the purchase

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