The document discusses the use of augmented reality in museums and its potential to enhance the museum experience. It provides examples of augmented reality projects including interactive exhibits, virtual art installations, and webcam filters. Augmented reality allows museums to generate new dialogues with audiences, experiment artistically, and act as innovators when it comes to interpreting and contextualizing exhibits. It concludes that augmented reality offers opportunities for creative collisions between physical and virtual works while creating new platforms for museums to engage and communicate with visitors.

1. Augmented Reality and the Museum Experience Hein Wils & Margriet Schavemaker (Stedelijk Museum) EbelienPondaag & Paul Stork (Fabrique)

3. Wishdream: Seamless interface

4. Professional use

5. Fun and games

6. Webcam AR stamp

7. Museums and augmented reality

9. Lieux de mémoire(Pierre Nora)

10. Museumhacking

11. InfiltrAR, White House

12. Virtual Public Art Project

13. Space hacking, Artotheque

14. Stedelijk AR(t), Jan Rothuizen

16. What kind of ‘museum experience’ does it generate?

17. LevManovich “it is through the interaction of the physical space and the data that some of the most amazing art of our time is being created.” Lev Manovich, The Poetics of Augmented Space, 2002/2005

18. New dialogueswith new audiences

19. Museum as (co-)innovator

20. “Above all, I believe that it was the innovation and potential embodied within the audio guide that best explains why the Stedelijk Museum ‘invented’ it” LoïcTallon

21. 'Paratouring'

22. Conclusions

23. Museum AR Offers interesting collisions between virtual (digitized) heritage and real (analog) space; Provides a new platform for artistic experimentation; Is a perfect medium for museum innovation and collaboration; Generates (and needs!) communication, interpretation and contextualization (‘paratouring’).

24. http://conference.archimuse.com/mw2011/papers/augmented_reality_and_the_museum_experience www.artours.nl @artours_nl @stedelijk hein@artours.nl