AWS Summit Singapore 2019 | Successfully Accelerating Migration of Enterprise Applications to Cloud

© 2019, Amazon Web Services, Inc. or its affiliates. All rights reserved.S U M M I T
Successfully accelerating migration
of enterprise applications to Cloud
David Payne Dave Lim Amanda Kiemas
Head, Enterprise Applications &
Database
AWS
APJ – Head of VMware
Cloud
AWS
ASEAN Partner Manager
Microsoft

AGENDA
Today we will focus on:
• SAP
• Oracle
• VMware Cloud on AWS
• Microsoft
Enterprises are looking to migrate different workloads to cloud

SAP on AWS
David Payne

Crossing the chasm by 2025
Capital Investment
Complex integrated
System Architectures
Customized SAP
solutions
Rigid IT backbone
—designed for
dependability
Real-time Insight
Simplified and
Streamlined
Business Processes
Lower TCO
Intelligent
Enterprise
FEAR OF THE
UNKNOWN
EFFORTBUDGET
ERP BW CRM SRM
Oracle DB2 MSSQL
AnyDB

The AWS SAP 360º Strategy
Transform to the SAP
Digital Core faster
Hybris
FieldGlass*
SSFC*
Ariba
Concur
Extend SAP joint
interoperability solutions
and services
Integrate SAP SaaS by
enabling the connected
Enterprise
Enable SAP solutions through the
certified AWS partners
Re-platform to achieve immediate
cloud benefits without disruption
* Under Review
SoH
S/4
BW
oH
BW/4
HEC
SCP
Big Data
IoT
Machine
Learning / AI
Analytics
Oracle
DB2
M
S
SQ
L
ASE
Architect
SystemsIntegr.
BPO
/AMS
ISV
Industry
Solutions

SAP on AWS Enterprise customers

Amazon EC2 instances for SAP HANA
Introducing 48TB support for S/4HANA Deployments
.244 .384 .488 .768 1 2 4 6 9 12 18 24 48
R4 R5 R4 R5 X1 X1 X1e U1 U1 U1 U1 U1 U1-SO
TB
EC2 High Memory InstancesEC2 Memory Optimized Instances
Seamless access to all AWS Services
Breath
Scale
Secure
TCO
Flexibility
Speed
Near Infinite Elastic Scalability for
Mission-Critical Deployments
AWS owned and operated
Linear Pricing
Grow-as-you-Go
<1 hour provisioning times
100% Software Defined

Plan
Implemen
t
TestGo-live
Operate
Automate and simplify - SAP on AWS with DevOps
~60% improvement
~2-4 month reduction in time
~90% reduction in P1/P0
~60% improvement
~2-4 month reduction in time
Align expenditure and value
~30-50% less resource
~90% reduction in P1/P0

SAP Cloud Migration Strategies
Determine
Migration Path
Lift and Shift
Automate
RE-HOST
Lift and Reshape
RE-PLATFORM
Drop & Shop
REPLACE
Re-architect/
Decoupling apps
REFACTOR
Purchase
COTS/SaaS &
licensing
MODIFY UNDERLYING
INFRASTRUCTURE
Manual Install
& Setup Integration
Redesign
Application/
Infrastructure
Architecture
App Code
Development
Full ALM /
SDLC
Integration
Use Migration Tools
Assess/Prioritize
Applications
Discover
RETAIN RETIRE
Not Moving Decommission
Validation Transition Production
Manual Install Manual Config Manual Deploy
MANUAL

A platform for further innovation
Additional use cases
AI & ML
(Rekognition, Lex…)
Data classification
(Macie…)
Big data
(Amazon EMR…)
Data warehousing
(Redshift, DMS,
SCT…)
IoT
(AWS IOT, Lambda…)
User productivity
(Workspaces,
AppStream 2.0)
Run SAP on AWS
ERP
(S/4HANA, ECC, B1…)
Digital
(hybris Commerce…)
Analytics
(BW, BPC, BI…)
DB & platforms
(HANA, SCP CF, NW…)

Full interoperability
Achieving the Full potential of Digital Transformation across all SAP Solutions
aws
SAP Cloud Platform
Service 3 GA + 1 Beta
Security ●
User Experience ●
Data & Storage ●
DevOps ●
Integration ●
HANA ●
HANA as a Service ●
IoT ●
Machine Learning ●
Analytics ●
Total Services 20
Amazon API
Gateway
Machine Learning
Big Data
Natural Language
IoT
Build
Extend
Integrate
Source: sap.com/SAP Cloud Platform regions and service portfolio
Analytics
Micro-Services

SAP on AWS customer business outcomes
Cost Savings Staff Productivity Business Agility
Operational
Resilience
“SAP S/4HANA on AWS
replaces nine legacy systems
… a 50 percent lower
equivalent on-premises
infrastructure cost.”
Yew Cheong Chow,
CIO
Petronas Lubricants
“Overall, the results far
exceeded our expectations.
Migrating to AWS also let us
realize disaster recovery
construction, which was
difficult on our on-premises
environment”
Yasuo Tosa, Associate Officer,
Asahi Glass
“bp needs the agility to be
competitive when prices, policy,
technology and customer
preferences are changing - and
that's what we get with AWS. ”
Steve Fortune, CIO
bp
“We thought the migration
would be 7 months. Then we …
looked at automation and
thought we could do this in 4
months. We actually did it in
3½ months.”
Chris Wegmann,
Managing Director, Accenture
“With our previous on-premises
financial reporting system,
uptimes were about 85%. Using
AWS, we get uptimes of 99.99%
for SAP S/4HANA. ”
Craig Howard, CFO
Mitsui Coal
“In the past, technical staff
members were divided by field
of specialization. Now that the
company uses AWS, a single
employee can prepare an entire
infrastructure environment. ”
Sumitomo Chemicals
“We have a customer-centric
approach, which means we are
continually looking for new
ways to improve our response
times. We have been able to
improve time-to-market in
many areas with our core LTI
applications running on AWS.”
Kamal Shah, CIO, LTI
“Hosting costs to-date have
been halved. Our ROI is less
than 12 months, even
accounting for one time
migration costs and the SAP
HANA license purchase.”
Hanno Schupp,
Head of Solution Center
Contact Energy

SAP Market Leadership
Leader in the ISG Provider Lens for SAP HANA
Key Excerpts:
• “have a highly attractive product and service
offering and a very strong market and competitive
position; they fulfill all requirements for
successful market cultivation. They can be
regarded as opinion leaders, providing strategic
impulses to the market. They also ensure
innovative strength and stability.”
• “AWS’ ability to document its customer journeys
on SAP provides strong differentiation versus
other providers we evaluated.”
• “With support for extremely large scale-out
clusters of HANA services (up to 50TB of memory),
AWS is an industry leader for SAP global
infrastructure and innovation. From its close
work with SAP, we expect additional service
releases, tooling and innovations on AWS
infrastructure in 2019.”

Oracle to AWS Migration
David Payne

1/4th
• Enterprise data
managed by public
cloud
71%
• On premises today
But 50%
• Of new projects are
in cloud
• Upgrades and
migrations
• Core enterprise apps
Benefits
• Scale
• Cost
• Infra management
But there are
challenges
• Connectivity
• Tuning
• Skills
Hybrid
Independent Oracle User Group Survey
Source: IOUG December 2018. n = 202

AWS options for Oracle customers include…
Oracle Databases on
AWS
Database migration to
AWS
Fusion Middleware on
AWS
Oracle Enterprise
Applications on AWS
Java on AWS Analytics & DW on AWS AWS Data Lakes AI/ML

Relational Key-value Document In-memory Graph
Referential
integrity, ACID
transactions,
schema-
on-write
Low-latency,
key lookups
with high
throughput and fast
ingestion
of data
Indexing and
storing
documents with
support for query
on any attribute
Microseconds
latency, key-based
queries, and
specialized data
structures
Creating and
navigating
data relations easily
and quickly
Lift and shift, EMR,
CRM, finance
Real-time bidding,
shopping cart, social
Content
management,
personalization,
mobile
Leaderboards, real-
time analytics,
caching
Fraud detection,
social networking,
recommendation
engine
Search
Indexing and
searching
semistructured logs
and data
Product catalog,
help and FAQs,
full text
Time-series Ledger
Collect, store, and
process data
sequenced by time
IoT applications,
event tracking
Complete,
immutable, and
verifiable history of
all changes to
application data
Systems
of record, supply
chain, health care,
registrations,
financial
Data categories and common use cases

Amazon
ElastiCache
AWS: Purpose-built databases
Relational Key-value Document In-memory Graph Search
Amazon
DynamoDB
Amazon
Neptune
Amazon RDS
Aurora CommercialCommunity
Amazon
Elasticsearch
Service
Amazon
DocumentDB
Time-series Ledger
Amazon
Timestream
Amazon
Quantum
Ledger
Database

Database Migration the Easier Way
Step 1: Convert or copy your schema
Source DB or DW
AWS SCT
Native tool
Destination DB or DW
Step 2: Move your data
Source DB or DW
AWS SCT
Destination DB or DW
AWS DMS
Copy or convert
Copy
Database
Data warehouse

“
How Amazon is Achieving Database Freedom
Using AWS
Amazon is on the verge of concluding an
enterprise-level, multiyear initiative to
move >50PB of the company's data from
~5000 Oracle databases onto AWS, and
had urgent reasons to make it work
including complicated and error prone
administration, provisioning, and capacity
planning. The company's steep growth
trajectory required more and more Oracle
database shards. Business as usual on
Oracle would have cost 10% more per
year.
• Cut database operating costs by
50%
• Eliminated most database-
administration and hardware-
management overhead
• Lowered latency of most critical
services by 40%
SolutionsChallenge Benefits
Company: Amazon
Industry: Multiple
Country: US and Worldwide
Employees: 560,000
Website: www.amazon.com
About Amazon
Amazon is guided by four principles:
customer obsession rather than
competitor focus, passion for
invention, commitment to operational
excellence, and long-term thinking.
Customer reviews, 1-Click shopping,
personalized recommendations,
Prime, Fulfillment by Amazon, AWS,
Kindle Direct Publishing, Kindle, Fire
tablets, Fire TV, Amazon Echo, and
Alexa are some of the products and
services pioneered by Amazon.
• Amazon DynamoDB
• Amazon Aurora
• Amazon Simple Storage Service
• Amazon Relational Database
Service
• AWS Database Migration
Service
• AWS Schema Conversion Tool
If a company like Amazon can move so many
databases used by so many decentralized, globally
distributed teams from Oracle to AWS, it's really within
the reach of almost any enterprise.
- Thomas Park, Senior Manager of Solution Architecture for Consumer
Business Data Technologies, Amazon
“

VMware Cloud on AWS
David Lim

S U M M I T © 2019, Amazon Web Services, Inc. or its affiliates. All rights reserved.
Why does the hybrid cloud matter?
• Combine best of both worlds
• Scale infrastructure rapidly
• Leverage consistent infrastructure and skills
Within 4 years, 79% of enterprises expect to use both on-
premises and public cloud infrastructure to meet their data
center capacity needs
Source: Gartner, Michael Warrilow, Rethink Your Internal Private Cloud, August 30, 2019

A truly compelling and differentiated solution
Leading compute, storage and network
virtualization capabilities
Support for a broad range of workloads
De-facto standard for the enterprise DC
Flexible consumption economics
Broadest set of cloud services
Global scale and reach
Jointly engineered solution delivers the best of VMware and AWS for customers

VMware Cloud on AWS Availability
Tokyo
US West
Oregon
US East
N. Virginia
London
Sydney
FrankfurtGovCloud (US)
Already Available in this region
Planned Availability in this region
Singapore
Ohio
Ireland
US West
N Cali.
Mumbai
Canada
Paris Korea

This is how it works
VMware Cloud™ on AWS
AWS Direct Connect
Amazon
EC2
Amazon S3 Amazon
Route 53
AWS Direct Connect

Customer-driven use-cases
Data center extension
Footprint expansion/ On-
demand capacity
Test/Dev
Virtual Desktops & Published
Apps
Expand
Maintain
Disaster recovery
New DR
Replace existing DR
Complement existing DR
Primary Secondary
Cloud migrations
Application specific
Data center wide
Infrastructure refresh
Consolidate Migrate
Next-generation apps
Application modernisation
New application build-out
Hybrid applications

Accelerated data centre migration
VMware Cloud on AWS
• Compatibility – Fully compatible, even
between different vSphere versions
• Network – WAN optimization, traffic
engineering enabled by NSX
• Data transfer – Live migration at scale
using vMotion and vSphere Replication
• Security – VPN with auto setup
VMware Data
Center
VMware Cloud
on AWS
Predictable and
live migration at
large scale
VMware HCX enables live app migration to VMware Cloud on AWS at scale
NSX Network NSX Network

Overall value for Key Workloads
Consistent operationsFAST migration AWS services
Live vMotion workloads
across environments with
little downtime
Familiar skills, tools,
and processes
Leverage expansive
suite of AWS services

Broad adoption across every industry

The fastest cloud migration possible
Live migration to VMware Cloud on AWS
• Live migrated 350 VMs to VMware Cloud on AWS
in 3 days!
Live migration to VMware Cloud on AWS
• Live migrated 380 VMs to VMware Cloud on AWS
in 20 days!
From first call to Production in 40 days
• 460 VMs DR on VMware Cloud on AWS, switched
to Prod after out-performing existing on-premises

Typical one-time activities
that increase cost for the
migration duration.
• Duplicate environments
• Planning and assessment
• Migration consulting
• Staff training
• 3rd Party tooling
• Lease penalties
Cost
Time
Current
Operating
Cost
Target
Operating
Cost
Benefit realization
• Infrastructure savings
• Staff productivity
• Deeper innovation
• Business value
5
%
10
%
30
%
60
%
80
%
100
%
Benefit Realization Schedule
Flatten & shorten the migration
bubble with VMware on AWS
• Minimize re-architecting
• Reduce risk of project failure
• Leverage existing skill sets & talent
• Simplify billing and vendor management
• Meet “cloud first” timelines
• Ease buy-in & GRC sign off
• Reduce project delays
Migration Cost Bubble
Slide Used With Permission from John Enoch, Principal,
Technical Business Development, AWS
“Distraction” risk

VMware Cloud on AWS
• Deloitte Cloud
Advisory team
provided input.
• Understand why
adopt VMware
Cloud on AWS
strategy.
• Look beyond
TCO.
• Combine into
your business
validation.
Business Case Accelerator
• Recent review by
Gartner.
• Understand the 4
key findings of
VMware Cloud on
AWS.
• Dive deeper into
adoption analysis.
• Combine into your
business
validation.
Gartner Insights
Gartner: Four Things to Know About VMware Cloud on AWS
February 28th 2019

Getting started
• Online sizing tool and TCO model
• https://vmcsizer.vmware.com/
• Produce initial VMware Cloud sizing guidance.
• TCO Report to validate order-of-magnitude costing.
• Detail migration assessments & business case
• VMware vRealize Business for Cloud
• TSO Logic & RISC Networks
• Engage AWS Business Value team
• Single-node starter configuration
• Kickstart hybrid cloud experience with time-bound, low-
cost configuration
• 30-day limit, but scale up at any time
• Engage with VMware and AWS specialist teams.
• Or speak to joint partners with VMware Cloud on AWS
specialist competency

Microsoft Workload
SQL Server and Windows Server Application
Amanda Kiemas

© 2018, Amazon Web Services, Inc. or its Affiliates. All rights reserved. Amazon Confidential and Trademark© 2018, Amazon Web Services, Inc. or its Affiliates. All rights reserved. Amazon Confidential and Trademark
10
Years
Helping customers run and scale
Windows Workloads in the cloud
400%
Growth
Between 2015 and 2018 of AWS
enterprise customers using Amazon
Elastic Compute Cloud (Amazon EC2) for
Windows Server
Windows momentum on AWS
© 2018, Amazon Web Services, Inc. or its Affiliates. All rights reserved. Amazon Confidential and Trademark

Public cloud leaders prevail
in the Windows market
segment of
the infrastructure as
a service market
IDC, Windows Server Operating Environment Market Update, Doc # US44217118, Aug 2018 Note: Includes Windows instances deployed in the public
cloud IaaS market during 2017 Source: IDC estimates, 2018
https://d1.awsstatic.com/analyst-reports/IDC_Slide_WindowsonAWS_JM181015.pdf

10 years of innovation for Windows on AWSCustomerAdoption
2008
Visual Studio Toolkit
Microsoft SCOM plug-in release.
Microsoft SharePoint 2016 (Marketplace)
Microsoft SCVMM Plug-in
SAP instance on AWS 2012
Trusted Advisor checks for Windows
Hyper-V support in SMS
Windows for Lightsail
Application-consistent
Snapshots through VSS
AWS Directory Service
Sessions Manager
Dedicated Host
Enhancement Tag-On
EC2 Dedicated Hosts (BYOL)
EC2 Run Command
EC2 Systems Manager
EC2 Dedicated
Instances (BYOL)
EC2 Windows on Bare Metal/Hyper-V AMI
WS 2008 & SQL Server 2008
Windows Server 2008 R2
Windows Server 2012
Windows Server 2016
Windows Server 1803
Windows Server 2003
SQL 2017 AMI AL2/Ubuntu
Amazon RDS adds SQL Server
SQL Server 2017
SQL Server 2012
SQL Server 2008 R2
SQL Server 2016
SQL Server 2008 R2
2010 2012 2014 2016 2018 Today
143 instance types, 37 instance families
60 different AMIs for Windows workloads
.NET Core & Powershell on AL2/Ubuntu
Windows Deep Learning AMI
.NET Core 2.1 on Linux AMIs
Lambda Support
for PowerShell Core
Amazon ECS for Windows Containers
AWS Tools for Windows PowerShell
.NET SDK
DynamoDB Accelerator SDK for .NET
.NET on Lambda & AWS CodeBuild
.NET Core 2.1 Support with Lambda & X-Ray
X-Ray .NET SDK
.NET Developer Hub
AWS X-Ray .NET Core Support
.NET Developer Hub

1. SQL Server Performance & 2008 Upgrade
6. Application migration using AWS Server Migration
Service (AWS SMS)
AWS
9. Amazon FSx for Windows File Server
10. Active Directory Cross VPC Support
The top 10 launches

.NET developer experience launches this year
AWS Lambda Support
for .NET Core &
PowerShell
Cloud Development Kit
(CDK) for .NET
EC2 AMIs for .NET Core
BUILD DEPLOY RUN
PowerShell tool of choice Package best practices Deploy and run .NET faster

BYOL Microsoft Licenses with no Software Assurance
Migrate your on-premises
environments to AWS Cloud
Maximize licensing benefits
using Dedicated Hosts
Report license usage with
AWS License Manager
AWS Support engineers can escalate directly to Microsoft Support on behalf of AWS
customers running Microsoft workloads

AWS Summit Singapore 2019 | Successfully Accelerating Migration of Enterprise Applications to Cloud

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AWS Summit Singapore 2019 | Successfully Accelerating Migration of Enterprise Applications to Cloud