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Adapting

to Reality
Aaron Gustafson
@AaronGustafson
slideshare.net/AaronGustafson
Web design &
development is hard
© Brad Frost
Created by Vectors Market
from the Noun Project
640 × 480
In the beginning…
800 × 600
Created by Vectors Market
from the Noun Project
Ok, we can go a little larger
Created by Vectors Market
from the Noun Project
1024 × 768
Ok, a bit larger, but that’s it
Created by Vectors Mark
from the Noun Project
1366 × 768
1024 × 600
Created by Vectors Market
from the Noun Project
1280 × 800
Created by Vectors Market
from the Noun Project
800 × 600
Created by Vectors Market
from the Noun Project
Of course laptops…
1024 × 768
Created by Vectors Market
from the Noun Project
The web’s “happy place”
640 × 200
Created by Douglas Santos
from the Noun Project
Created by creative outlet
from the Noun Project
240 × 240
We were ignoring mobile…
3840 × 2160
320 × 480
Created by Vectors Market
from the Noun Project
Created by Vectors Market
from the Noun Project
Until this happened
Don’t even get me
started on tablets
© Brad Frost
Credit:	OpenSignalMaps
3840 × 2160
320 × 480
Created by Vectors Market
from the Noun Project
Created by Vectors Market
from the Noun Project
Until this happened
1920 × 1080
Created by Vectors Market
from the Noun Project
7680 × 4320
Created by Vectors Market
from the Noun Project
Desktops today…
Chasing screen

sizes is clearly a

fool’s errand
In the second quarter of 2008
we detected 71 different
screen resolutions among our
visitors. In the first quarter of
2014 we detected
— Jason Samuels

IT Manager,

National Council on Family Relations
“
1062
One year after the iPhone
5 years ago!
Source
In 2008, 27 screen 

resolutions showed up with
more than 10 visits, in 2014
that number was
— Jason Samuels

IT Manager,

National Council on Family Relations
“ 200
Source
Chasing screen

sizes is clearly a

fool’s errand
Designing for
screens is hard
And then there’s
everything else
Your content can and will go
anywhere that’s connected
Created by Vectors Market
from the Noun Project
Created by Vectors Market
from the Noun Project
Created by Vectors Market
from the Noun Project
Created by Vectors Market
from the Noun Project
wearables smart tvs IoT assistants
Meaning users will need to
interact in different ways
Created by Vectors Market
from the Noun Project
touch Created by Vectors Market
from the Noun Project
mouse
Created by Vectors Market
from the Noun Project
keyboard
Meaning users will need to
interact in different ways
Created by Vectors Market
from the Noun Project
touch Created by Vectors Market
from the Noun Project
mouse
Created by bezier master
from the Noun Project
T9
Created by Christopher Holm-Hansen
from the Noun Project
eye tracking
Created by Vectors Market
from the Noun Project
remote
Created by Setyo Ari Wibowo
from the Noun Project
pen
Created by Vectors Market
from the Noun Project
keyboard
Created by Vectors Market
from the Noun Project
audio
Created by Vectors Market
from the Noun Project
gamepad
Created by Vectors Market
from the Noun Project
print
Created by Adriano Emerick
from the Noun Project
braille
Over varied networks and

in changing conditions
Created by Vectors Market
from the Noun Project
hardline
Created by Vectors Market
from the Noun Project
wifi
Created by Vectors Market
from the Noun Project
mobile
Created by Vectors Market
from the Noun Project
homes Created by Vectors Market
from the Noun Project
buildings
Created by Vectors Market
from the Noun Project
cars
Created by Vectors Market
buses Created by Vectors Market
from the Noun Project
trains Created by Vectors Market
from the Noun Project
airplanes
And, ultimately, our users all
have different needs too
Anyone notice I
haven’t even
mentioned

browsers?
;-)
So...‽
REALITY CHECK
Nothing about our users’
experiences of the web

has ever been as
homogenous

as we imagined.
Treat your

ideal scenario

as an edge case
The reality
The reality
ADAPTING TO REALITY

U.S. Smartphone penetration
< $30k
71%
$30-50k
78%
$50-75k
90%
>$75k
95%
49.55% of the population
Smartphone
Other
ADAPTING TO REALITY

U.S. Smartphone penetration
Urban
83%
Suburban
83%
Rural
71%
Smartphone
Other
ADAPTING TO REALITY

One in 5 U.S. adults is a
smartphone-only Internet
user.
Smartphone
Other
ADAPTING TO REALITY

Not all smartphones are equal
BLU Studio Mini
5.5" (1440 × 720)
2 GB RAM
32 GB Storage
13 MP Camera
1.6 GHz Octo-core
Android 9
$79
Galaxy S21 Ultra 5G
6.8” (3200 × 1440)
12 GB RAM
128 GB Storage
4 Cameras (10–108 MP)
2.8GHz (1) / 2.4GHZ (3) / 1.8GHZ (4)
Android 11
$999
In the 2017 survey, Smartphone users
making < $30k/yr experienced app errors

52% of the time
Source
Photo	Credit:	Dylan Passmore
wheelchairs strollers bicycles skateboards
one arm arm injury new parent
permanent situational
one arm arm injury new parent
permanent situational
26K 13M 8M
+ +
21 Million People
So how can we make

our interfaces work

for everyone?
Approach your job

with an open mind

and empathy for

your users.
We try stuff,
make mistakes,
& learn from them
Progressive
Enhancement
User
Experience
Browser Capabilities
BASIC ADVANCED
I like an escalator because
an escalator can never break,
it can only become stairs.
— Mitch Hedberg
Mono
Stereo
Surround
Sound
5.1 Channel
Surround
7.1 Channel
Surround
16.2 Channel Surround
Sometimes it’s
all you need
Kindle 3 = Free global data
Graceful
Degradation
Modern
Browsers
Older Browsers
Modern
Browsers
Older Browsers
I’m sorry,
you need
more channels
ADAPTING TO REALITY

They’re actually related
Graceful Degradation Progressive
Enhancement
Technological
restrictions
What matters
“Mobile first”
It’s all about process
ADAPTING TO REALITY

Step by step
1. Focus on what matters.
81
The essential nugget
ADAPTING TO REALITY

Step by step
2. Write it out, then read it back.
82
How does this photo make you feel?
Embarrassing
Upsetting
Saddening
Bad Photo
Other
ADAPTING TO REALITY

Step by step
2. Write it out, then read it back.
83
How does this photo make you feel?
Embarrassing
Upsetting
Saddening
Bad Photo
Other it’s	embarrassing
•
ADAPTING TO REALITY

Step by step
2. Write it out, then read it back.
84
Please describe the photo
It’s embarrassing
It’s a bad photo of me
It makes me sad
ADAPTING TO REALITY

3. Look for semantics that support 1 & 2.
Step by step
85
heading
a
paragraph
a
img
a
ADAPTING TO REALITY

Step by step
3. Look for semantics that support 1 & 2.
86
heading (also .p-name)
a (also .u-url)
paragraph
a
(also .p-author
& .h-card)
.h-entry (feed)
img (also .u-photo)
a (also rel-tag)
ADAPTING TO REALITY

Step by step
4. Think about how design can improve comprehension.
87
visually the most
important text
distinct from the
content & diminished
in importance
Less important &
distinct from content
ADAPTING TO REALITY

Step by step
5. Consider how your design choices impact the reading experience.
88
Can’t tell what the
episode is called
ADAPTING TO REALITY

Step by step
5. Consider how your design choices impact the reading experience.
89
Floated images crush the
text on small screens
Ouch
ADAPTING TO REALITY

Step by step
6. Think about the many different ways folks might interact.
90
Created by Vectors Market
from the Noun Project
touch Created by Vectors Market
from the Noun Project
mouse
Created by bezier master
from the Noun Project
T9
Created by Christopher Holm-Hansen
from the Noun Project
eye tracking Created by Vectors Market
from the Noun Project
remote
Created by Setyo Ari Wibowo
from the Noun Project
pen
Created by Vectors Market
from the Noun Project
keyboard
Created by Vectors Market
from the Noun Project
gamepad
Created by Vectors Market
from the Noun Project
print
Created by Adriano Emerick
from the Noun Project
braille
Created by Vectors Market
from the Noun Project
audio
ADAPTING TO REALITY

Step by step
6. Think about the many different ways folks might interact.
91
touch Created by Vectors Market
from the Noun Project
mouse
Created by Christopher Holm-Hansen
from the Noun Project
eye tracking
Hover?
ADAPTING TO REALITY

Step by step
6. Think about the many different ways folks might interact.
92
Created by Vectors Market
from the Noun Project
touch Created by Vectors Market
from the Noun Project
mouse
Created by bezier master
from the Noun Project
T9
Created by Christopher Holm-Hansen
from the Noun Project
eye tracking Created by Vectors Market
from the Noun Project
remote
Created by Setyo Ari Wibowo
from the Noun Project
pen
Created by Vectors Market
from the Noun Project
keyboard
Created by Vectors Market
from the Noun Project
gamepad
Focus & target?
Created by Vectors Market
from the Noun Project
audio
ADAPTING TO REALITY

Step by step
6. Think about the many different ways folks might interact.
93
Created by Vectors Market
from the Noun Project
touch Created by Vectors Market
from the Noun Project
mouse
Created by Setyo Ari Wibowo
from the Noun Project
pen
Gestures?
ADAPTING TO REALITY

Step by step
6. Think about the many different ways folks might interact.
94
Created by Vectors Market
from the Noun Project
print
Created by Adriano Emerick
from the Noun Project
braille
Text expansions?
Created by Vectors Market
from the Noun Project
audio
ADAPTING TO REALITY

Step by step
7. Map the potential experiences.
95
Path A
Experience 1
Start
Path B
Experience 2
Notes
Decision point Change
ADAPTING TO REALITY

Step by step
1. Focus on what matters.
2. Write it out, then read it back.
3. Look for semantics that support 1 & 2.
4. Think about how design can improve comprehension.
5. Consider how your design choices impact the reading experience.
6. Think about the many different ways folks might interact.
7. Map the potential experiences.
8. Iterate.
97
Thank you!
@AaronGustafson
aaron-gustafson.com
noti.st/AaronGustafson

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Adapting to Reality [Guest Lecture, March 2021]

  • 2. Web design & development is hard © Brad Frost
  • 3. Created by Vectors Market from the Noun Project 640 × 480 In the beginning…
  • 4.
  • 5.
  • 6. 800 × 600 Created by Vectors Market from the Noun Project Ok, we can go a little larger
  • 7.
  • 8.
  • 9.
  • 10. Created by Vectors Market from the Noun Project 1024 × 768 Ok, a bit larger, but that’s it
  • 11. Created by Vectors Mark from the Noun Project 1366 × 768 1024 × 600 Created by Vectors Market from the Noun Project 1280 × 800 Created by Vectors Market from the Noun Project 800 × 600 Created by Vectors Market from the Noun Project Of course laptops…
  • 12. 1024 × 768 Created by Vectors Market from the Noun Project The web’s “happy place”
  • 13. 640 × 200 Created by Douglas Santos from the Noun Project Created by creative outlet from the Noun Project 240 × 240 We were ignoring mobile…
  • 14. 3840 × 2160 320 × 480 Created by Vectors Market from the Noun Project Created by Vectors Market from the Noun Project Until this happened
  • 15. Don’t even get me started on tablets © Brad Frost
  • 17.
  • 18.
  • 19. 3840 × 2160 320 × 480 Created by Vectors Market from the Noun Project Created by Vectors Market from the Noun Project Until this happened
  • 20. 1920 × 1080 Created by Vectors Market from the Noun Project 7680 × 4320 Created by Vectors Market from the Noun Project Desktops today…
  • 21. Chasing screen
 sizes is clearly a
 fool’s errand
  • 22. In the second quarter of 2008 we detected 71 different screen resolutions among our visitors. In the first quarter of 2014 we detected — Jason Samuels
 IT Manager,
 National Council on Family Relations “ 1062 One year after the iPhone 5 years ago! Source
  • 23. In 2008, 27 screen 
 resolutions showed up with more than 10 visits, in 2014 that number was — Jason Samuels
 IT Manager,
 National Council on Family Relations “ 200 Source
  • 24. Chasing screen
 sizes is clearly a
 fool’s errand
  • 27. Your content can and will go anywhere that’s connected Created by Vectors Market from the Noun Project Created by Vectors Market from the Noun Project Created by Vectors Market from the Noun Project Created by Vectors Market from the Noun Project wearables smart tvs IoT assistants
  • 28. Meaning users will need to interact in different ways Created by Vectors Market from the Noun Project touch Created by Vectors Market from the Noun Project mouse Created by Vectors Market from the Noun Project keyboard
  • 29. Meaning users will need to interact in different ways Created by Vectors Market from the Noun Project touch Created by Vectors Market from the Noun Project mouse Created by bezier master from the Noun Project T9 Created by Christopher Holm-Hansen from the Noun Project eye tracking Created by Vectors Market from the Noun Project remote Created by Setyo Ari Wibowo from the Noun Project pen Created by Vectors Market from the Noun Project keyboard Created by Vectors Market from the Noun Project audio Created by Vectors Market from the Noun Project gamepad Created by Vectors Market from the Noun Project print Created by Adriano Emerick from the Noun Project braille
  • 30. Over varied networks and
 in changing conditions Created by Vectors Market from the Noun Project hardline Created by Vectors Market from the Noun Project wifi Created by Vectors Market from the Noun Project mobile Created by Vectors Market from the Noun Project homes Created by Vectors Market from the Noun Project buildings Created by Vectors Market from the Noun Project cars Created by Vectors Market buses Created by Vectors Market from the Noun Project trains Created by Vectors Market from the Noun Project airplanes
  • 31. And, ultimately, our users all have different needs too
  • 32. Anyone notice I haven’t even mentioned
 browsers? ;-)
  • 34. REALITY CHECK Nothing about our users’ experiences of the web
 has ever been as homogenous
 as we imagined.
  • 36.
  • 39. ADAPTING TO REALITY
 U.S. Smartphone penetration < $30k 71% $30-50k 78% $50-75k 90% >$75k 95% 49.55% of the population Smartphone Other
  • 40. ADAPTING TO REALITY
 U.S. Smartphone penetration Urban 83% Suburban 83% Rural 71% Smartphone Other
  • 41. ADAPTING TO REALITY
 One in 5 U.S. adults is a smartphone-only Internet user. Smartphone Other
  • 42. ADAPTING TO REALITY
 Not all smartphones are equal BLU Studio Mini 5.5" (1440 × 720) 2 GB RAM 32 GB Storage 13 MP Camera 1.6 GHz Octo-core Android 9 $79 Galaxy S21 Ultra 5G 6.8” (3200 × 1440) 12 GB RAM 128 GB Storage 4 Cameras (10–108 MP) 2.8GHz (1) / 2.4GHZ (3) / 1.8GHZ (4) Android 11 $999
  • 43. In the 2017 survey, Smartphone users making < $30k/yr experienced app errors
 52% of the time Source
  • 44.
  • 47. one arm arm injury new parent permanent situational
  • 48. one arm arm injury new parent permanent situational 26K 13M 8M + + 21 Million People
  • 49. So how can we make
 our interfaces work
 for everyone?
  • 50. Approach your job
 with an open mind
 and empathy for
 your users.
  • 51. We try stuff, make mistakes, & learn from them
  • 54. I like an escalator because an escalator can never break, it can only become stairs. — Mitch Hedberg
  • 55. Mono
  • 62. Kindle 3 = Free global data
  • 66.
  • 68.
  • 69. ADAPTING TO REALITY
 They’re actually related Graceful Degradation Progressive Enhancement
  • 71.
  • 72.
  • 73.
  • 76. It’s all about process
  • 77. ADAPTING TO REALITY
 Step by step 1. Focus on what matters. 81 The essential nugget
  • 78. ADAPTING TO REALITY
 Step by step 2. Write it out, then read it back. 82 How does this photo make you feel? Embarrassing Upsetting Saddening Bad Photo Other
  • 79. ADAPTING TO REALITY
 Step by step 2. Write it out, then read it back. 83 How does this photo make you feel? Embarrassing Upsetting Saddening Bad Photo Other it’s embarrassing •
  • 80. ADAPTING TO REALITY
 Step by step 2. Write it out, then read it back. 84 Please describe the photo It’s embarrassing It’s a bad photo of me It makes me sad
  • 81. ADAPTING TO REALITY
 3. Look for semantics that support 1 & 2. Step by step 85 heading a paragraph a img a
  • 82. ADAPTING TO REALITY
 Step by step 3. Look for semantics that support 1 & 2. 86 heading (also .p-name) a (also .u-url) paragraph a (also .p-author & .h-card) .h-entry (feed) img (also .u-photo) a (also rel-tag)
  • 83. ADAPTING TO REALITY
 Step by step 4. Think about how design can improve comprehension. 87 visually the most important text distinct from the content & diminished in importance Less important & distinct from content
  • 84. ADAPTING TO REALITY
 Step by step 5. Consider how your design choices impact the reading experience. 88 Can’t tell what the episode is called
  • 85. ADAPTING TO REALITY
 Step by step 5. Consider how your design choices impact the reading experience. 89 Floated images crush the text on small screens Ouch
  • 86. ADAPTING TO REALITY
 Step by step 6. Think about the many different ways folks might interact. 90 Created by Vectors Market from the Noun Project touch Created by Vectors Market from the Noun Project mouse Created by bezier master from the Noun Project T9 Created by Christopher Holm-Hansen from the Noun Project eye tracking Created by Vectors Market from the Noun Project remote Created by Setyo Ari Wibowo from the Noun Project pen Created by Vectors Market from the Noun Project keyboard Created by Vectors Market from the Noun Project gamepad Created by Vectors Market from the Noun Project print Created by Adriano Emerick from the Noun Project braille Created by Vectors Market from the Noun Project audio
  • 87. ADAPTING TO REALITY
 Step by step 6. Think about the many different ways folks might interact. 91 touch Created by Vectors Market from the Noun Project mouse Created by Christopher Holm-Hansen from the Noun Project eye tracking Hover?
  • 88. ADAPTING TO REALITY
 Step by step 6. Think about the many different ways folks might interact. 92 Created by Vectors Market from the Noun Project touch Created by Vectors Market from the Noun Project mouse Created by bezier master from the Noun Project T9 Created by Christopher Holm-Hansen from the Noun Project eye tracking Created by Vectors Market from the Noun Project remote Created by Setyo Ari Wibowo from the Noun Project pen Created by Vectors Market from the Noun Project keyboard Created by Vectors Market from the Noun Project gamepad Focus & target? Created by Vectors Market from the Noun Project audio
  • 89. ADAPTING TO REALITY
 Step by step 6. Think about the many different ways folks might interact. 93 Created by Vectors Market from the Noun Project touch Created by Vectors Market from the Noun Project mouse Created by Setyo Ari Wibowo from the Noun Project pen Gestures?
  • 90. ADAPTING TO REALITY
 Step by step 6. Think about the many different ways folks might interact. 94 Created by Vectors Market from the Noun Project print Created by Adriano Emerick from the Noun Project braille Text expansions? Created by Vectors Market from the Noun Project audio
  • 91. ADAPTING TO REALITY
 Step by step 7. Map the potential experiences. 95 Path A Experience 1 Start Path B Experience 2 Notes Decision point Change
  • 92. ADAPTING TO REALITY
 Step by step 1. Focus on what matters. 2. Write it out, then read it back. 3. Look for semantics that support 1 & 2. 4. Think about how design can improve comprehension. 5. Consider how your design choices impact the reading experience. 6. Think about the many different ways folks might interact. 7. Map the potential experiences. 8. Iterate. 97