Integrating Video Into Your Communications Strategy
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I deliveed this presentation to a great group of communicators at the Austin Chapter of the International Association of Business Communicators luncheon on November 8th.
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Integrating Video Into Your Communications Strategy
- 1. Integrating Video Into Your Communications Strategy Aaron Bramley @AaronMSB • @NPFilm www.lightscamerahelp.org
- 7. What is Storytelling? • The end all, be all.
- 8. What is Storytelling? • The end all, be all. • The way we relate to one another.
- 9. What is Storytelling? • The end all, be all. • The way we relate to one another. • Power to drive emotion.
- 11. You can now make the viewer a part of the story.
- 12. Considerations before shooting • What's the story?
- 13. Considerations before shooting • What's the story? • Who's telling the story?
- 14. Considerations before shooting • What's the story? • Who's telling the story? • What's the goal?
- 15. Considerations before shooting • What's the story? • Who's telling the story? • What's the goal? • There are three stories.
- 16. Finding Free • Creative Commons
- 17. Finding Free • Creative Commons • http://ccmixter.org • http://www.jamendo.com • http://www.mobygratis.com/ • http://www.archive.org
- 18. Video Equipment • Flip vs. Kodak • Prosumer Cameras • DSLR • Smartphones
- 19. Setting up your shot The Rule of Thirds
- 20. Setting up your shot Shot Types
- 21. Lighting • Nature is your frenemy
- 22. Lighting • Nature is your frenemy • Use what you have
- 23. Lighting • Nature is your frenemy • Use what you have • Renting lights
- 24. Lighting • Nature is your frenemy • Use what you have • Renting lights • Buying lights
- 27. Sound • This might surprise you
- 28. Sound • This might surprise you • Environmental factors
- 29. Sound • This might surprise you • Environmental factors • Built-in vs. Shotgun vs. Lavalier • If Kodak Zi8 then Sony ECM-DS70P
- 30. Editing • Mac vs. PC
- 31. Editing • Mac vs. PC • Web-based Editing
- 32. Editing • Mac vs. PC • Web-based Editing • Professional Software
- 33. Editing • Mac vs. PC • Web-based Editing • Professional Software • Take a class
- 34. Editing • Mac vs. PC • Web-based Editing • Professional Software • Take a class • Resources galore www.lightscamerahelp.org/resources