Social networking involves building social relationships through online services or websites. Most social networks allow users to interact through messaging, posting photos and more. Many social networks launched in the 1990s, with Orkut being popular in India. Popular social networks include Facebook, Twitter, Google+, Skype and WhatsApp. These networks make money primarily through advertising. While social networks help users connect, they can also be time consuming and pose privacy risks.
2. What is SOCIAL
NETWORKING?
• A social networking is an online service or website
that focuses on building and reflecting of social
relationship among people.
• These people are connected through same interest
or network
• Most social network services are web-based and
provide means for users to interact over the
internet, such as e-mail and instant messaging
• The use of a dedicated Web site to communicate
informally with other members of the site, by
posting messages, photographs, etc
3. How it all started?
Many social networking
websites were launched in
the 1990s
In India, ORKUT was the
first social networking
website that actually
attracted users towards
the idea of building up
their social networks
Orkut was followed by
MySpace,
Facebook, Twitter and now
Google+
4. Different Social
Networking services:
• Social networking can be
done mainly in three ways:
Social Networking Websites-
Orkut, Whatsapp
Instant Messaging Services-
Yahoo
Video Calling- Skype
5. Social Networking
Websites
• A website that enables users to create public
profiles within that Website
• Used to form relationship with other users pf
the same Website who access their profile
• Orkut, Facebook, Myspace, Google+ and
Twitter.
6. Instant
Messaging
Services
• The exchange of typed messages between
computer users in real time via the internet
• Now available as a feature in most of social
Networking websites like Facebook, Google+ etc
• Independent Instant Messaging Services are
Yahoo Messenger, Gtalk, MSN messenger,
Meebo etc
7. Video Conferencing
Communication between two people at
different sites by using computer networks
to transmit audio and video data
A webcam and a microphone are required Skype, Yahoo Messenger, LotusLive are
some of the common Video conferencing
platforms
8. MySpace.com
• Social Networking website owned by
Specific Media LLC and pop star Justin
Timberlake
• Launched in August 2003 and had ##.1
million visitors in August 2011
• Not much popular in india
• Faced stiff competition from facebook
• Value decreased from $580 million in 2005
to $35 million in 2011
9. Facebook
• Biggest revolution in the world of social
networking
• Founded in 2004 by Mark Zukerburg with
his collage roomates Eduardo Saverin,
Dustin Moskovitz and Chris Hughes
• Facebook has more than 800 million active
users
• It is the largest social network in the world
10. Twitter
• Twitter is an online social networking and
microblogging service
• Created by Dolsey and launched in 2006
• Enables its users to send and read text based posts of
up to 140 characters, informally known as "tweets"
• Users can follow other people based on their interest
• The username is informally referred to as "handle"
• It is a rapid mode of communication has 200 million
users
• Sometimes described as "SMS of the Internet"
11. Yahoo Messenger
• Owned by Yahoo Inc and allows users to
send instant messages to other users
• Both the sender and the receiver must have
a Yahoo Email Id and Yahoo messenger
software installed on their respective
systems
• Allows file transfer and photo sharing
12. Google+
• Google Inc.'s new baby in the social networking world
after ORKUT started losing its sheen with Facebook
gaining much more popularity
• Launched in august 2011 in an "invite only" testing
phase
• Became hugely popular, with 40 million users within
one month of being launched
• Users can add fellow users in their circles and interact
with them
• Google+ has a "+1 button" on the same ground as of
Facebook`s "Like" button
• Users can add pictures and edit them on the website
itself
13. Skype
• Most popular way of allowing users to make
voice and video calls and chat over the
internet
• Skype has 663 million registered users as of
september 2011
• Calls to other users within the skype
services are free
14. How do Social Networks make money
The primary way social media companies
like Facebook and Twitter make money is
through selling advertising
The concept of selling advertising while
offering a free service is not
new; television, newspaper, and media
companies have been doing this long
before social media companies existed
Facebook has over 2.5 billion monthly
active users worldwide and estimates the
average revenue per user (ARPU) in 2019
was $8.52
Facebook`s ARPU comes primarily
through profits earned from advertisers
who use the platform to reach
customers
15. Pros of Social
Networking
• Helps keeping in touch with friends
and family
• Get Feedback on ideas
immediately
• Free of cost
• Reach easily to a large group of
people for a shoutout on
important topics
• Easily find people with common
interest and connect with them
16. Cons of Social
Networking
• Lack of Anonymity
• Time Consuming
• People can stalk you and misuse your personal
details
• Can disturb your real social life
