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Making Sense
of Place
by @Abby_the_IA
Making Sense of Place (MidwestUX 2013 Keynote)
Information
Architecture (IA)
is a practice of
making sense
Skeletons in My closet
•

•

I cut placemaking from my
Parsons IA class last year
because I worried it was over
their heads
Until last year, I had never
discussed placemaking with my
clients for the same reason

(sorry Andrea resmini)
“If you can’t say something that is
clear, don’t say anything at all”
- Me
Why talking
about Place is
so unclear
Sense of place
is wrapped up
in the
metaphors of
our daily lives
“There is no
there, there.”
- Gertrude Stein
How do we
discuss place
without
sounding like
a hippie?
How do we
make sense of
the places we
work on and
within?
on Today’s Agenda:
Make sense of “Place”
1. Share how I *now* teach the considerations for
place in my Information Architecture classes
2. Provide a framework for thinking about and
talking about the places we affect with our work
3. Ask for your help in convincing businesses and
organizations that place is an important
consideration set to have, especially in digital work
Meet my
students
5 ways that organizations
Can act like art students
1. Not good at setting meaningful goals and sticking to them
2. Don't want to talk about the problem, they want to solve it
3. Think scope grows on trees, even though they know
money doesn't
4. Fail to understand how one decision can affect the whole
ecosystem maybe even the world
5. Expect a ton from digital but are willing to do very little
towards that end
2004

Users are interacting with our designs
in more places everyday
Consideration of place is more important in
our work now then ever before.

2013
Making Sense of Place (MidwestUX 2013 Keynote)
Making Sense of Place (MidwestUX 2013 Keynote)
Making Sense of Place (MidwestUX 2013 Keynote)
Making Sense of Place (MidwestUX 2013 Keynote)
Making Sense of Place (MidwestUX 2013 Keynote)
Making Sense of Place (MidwestUX 2013 Keynote)
Making Sense of Place (MidwestUX 2013 Keynote)
People
prefer
The easy
road
Making Sense of Place (MidwestUX 2013 Keynote)
Making Sense of Place (MidwestUX 2013 Keynote)
Making Sense of Place (MidwestUX 2013 Keynote)
Making Sense of Place (MidwestUX 2013 Keynote)
There is
More than one way
to Design a cafe
(or app or site or event or)
There is
discovery
involved in
finding the
right way
to solve a
problem
Spoons
Lost
12
a month
Spoons
Lost

144
a year

12
a month
Spoons
Lost

576
since 2009

144
a year

12
a month
“Move the
$#% Spoons”
- Your mom
Moving the
spoons could
make things
worse
Common Failures
in digital placeMaking
•

Adding signs to point out things that people don't see or
don’t understand

•

Providing functionality that is confusing or leads to results
that are out of line with what they want of their customers

•

Trying the same tactics for solving a problem over and
over and being surprised when it still doesn't work

•

Designing user experiences that aren't considerate of
those who work there

•

Not seeing the problem with this disconnected and out of
whack way of thinking
What is
Placemaking?
What is
Your Place?

•
•
•
•

What places are within your control?
Who controls the places that your places are within or connected to?
What places are likely to be affected directly? Which places indirectly?
What considerations need to be part of your process for affecting these
places?
Objects aid
us in discourse
Stills from the Eames classic film “Powers of 10”
“Since our technical systems are wholly mixed up
with our natural systems, that creates additional
levels of complexity. In order to design within these
confounding contexts, we need to be able to scale
up and scale down as we design: to consider both
the granularity of the things we are designing as
well as the much larger contexts within which they
exist.”
“The Eames have simply illustrated the
conundrum; it is our responsibility to figure out
what to do next.”
- Jamer Hunt, Director of Transdisciplinary Design at
Parsons the New School for Design

http://www.fastcodesign.com/1662461/how-to-apply-eamess-legendary-powers-of-10-to-real-life-problems
it is far too common to
focus on the spoon &
ignore the coffee shop
We need a controlled
vocabulary and
taxonomic Approach
for discussing “Place”
Ecosystem > System > Structure > Journey > Location > Context > User > Interface > Interaction > Object

Ecosystem
A complex
collection of
systems
“A large
pharmaceutical
organization”
Ecosystem > System > Structure > Journey > Location > Context > User > Interface > Interaction > Object

System
A set of
interacting
structures
“Providing
Information to
Patients”
Ecosystem > System > Structure > Journey > Location > Context > User > Interface > Interaction > Object

Structure
A configuration
of objects

“Patient Website”
Ecosystem > System > Structure > Journey > Location > Context > User > Interface > Interaction > Object

Journey
Traveling within
or between
locations
“Explore Website”
Ecosystem > System > Structure > Journey > Location > Context > User > Interface > Interaction > Object

Location
A particular
position
“Request
Information”
Ecosystem > System > Structure > Journey > Location > Context > User > Interface > Interaction > Object

Context
circumstances
that form the
setting for an
interaction
“Using an iPad to
view a website
while making list of
action steps to take”
Ecosystem > System > Structure > Journey > Location > Context > User > Interface > Interaction > Object

User
a person who
interacts with
an object

“Anxious, newly
prescribed, already
confused”
Ecosystem > System > Structure > Journey > Location > Context > User > Interface > Interaction > Object

Interface
a point where
interaction
occurs between
user and object
“Request
Information
Form”
Ecosystem > System > Structure > Journey > Location > Context > User > Interface > Interaction > Object

Interaction
the way in
which user and
object affect
one another
“Clicking a
button”
Ecosystem > System > Structure > Journey > Location > Context > User > Interface > Interaction > Object

Object
Something that
can be seen
and touched

“a button”
Questions we
should be
asking...
How affecting is the work
you do on other places in
the ecosystem?
What are the
systems you are
working within?
What structures are
needed to support
each part of that
system?
What journeys might
a user take through
each structure?
What locations might users
encounter on each journey?
What contexts might users
find themselves in when
within each location?
What do users
expect of each
location?
What interface best supports the
intended interactions with each
object within each location?
Help!
Help us all by
Facilitating the
Understanding of the
levels between the
object and the
ecosystem
Explain the
role of your
frameworks
and tools

Level

Appropriate Framework

Ecosystem =

Controlled Vocabulary, Venn Diagram

System =

Swim Lane Diagram, Gantt Charts

Structure =

Hierarchy Maps, Site Map

Journey =

Journey Maps

Location =

Flow Diagrams, Block Diagrams

Context =

Scenarios

User =

Personas

Interface =

Wireframes, Schematics

Interaction =

Specifications

Object =

Screens, Templates, Style Guides
Ask:
“who is
tending to
the other
levels?”

Ecosystem =

Controlled Vocabulary, Org Chart

System =

System Diagram

Structure =

Site Map

Journey =

Journey Maps

Location =

Flow Diagrams

Context =

Scenarios

User =

Personas

Interface =

Wireframes

Interaction =

Specifications

Object =

Visually Designed Screens
If you forget
everything
else....
5 Lessons in Place-making
1. People prefer the easy road, watch for worn
grass.
2. There are many ways to do anything and
discovery involved in finding the right ways
3. Low-level decisions can have high-level
consequences
4. Know your place, and the levels above and
below
5. Affect what you can, respect what you can’t
One more
thing...
How you do anything is
how you do everything
Make sure the
places that you
make aren't just
full of passive
aggressive signs
Thanks
(deck will be at: slideshare.com/abbycovert shortly)

@Abby_The_IA | AbbytheIA.com

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Cybersecurity Workshop #1.pptxCybersecurity Workshop #1.pptx
Cybersecurity Workshop #1.pptx
 

Making Sense of Place (MidwestUX 2013 Keynote)

  • 3. Information Architecture (IA) is a practice of making sense
  • 4. Skeletons in My closet • • I cut placemaking from my Parsons IA class last year because I worried it was over their heads Until last year, I had never discussed placemaking with my clients for the same reason (sorry Andrea resmini)
  • 5. “If you can’t say something that is clear, don’t say anything at all” - Me
  • 6. Why talking about Place is so unclear
  • 7. Sense of place is wrapped up in the metaphors of our daily lives
  • 8. “There is no there, there.” - Gertrude Stein
  • 9. How do we discuss place without sounding like a hippie?
  • 10. How do we make sense of the places we work on and within?
  • 11. on Today’s Agenda: Make sense of “Place” 1. Share how I *now* teach the considerations for place in my Information Architecture classes 2. Provide a framework for thinking about and talking about the places we affect with our work 3. Ask for your help in convincing businesses and organizations that place is an important consideration set to have, especially in digital work
  • 13. 5 ways that organizations Can act like art students 1. Not good at setting meaningful goals and sticking to them 2. Don't want to talk about the problem, they want to solve it 3. Think scope grows on trees, even though they know money doesn't 4. Fail to understand how one decision can affect the whole ecosystem maybe even the world 5. Expect a ton from digital but are willing to do very little towards that end
  • 14. 2004 Users are interacting with our designs in more places everyday Consideration of place is more important in our work now then ever before. 2013
  • 27. There is More than one way to Design a cafe (or app or site or event or)
  • 28. There is discovery involved in finding the right way to solve a problem
  • 34. Common Failures in digital placeMaking • Adding signs to point out things that people don't see or don’t understand • Providing functionality that is confusing or leads to results that are out of line with what they want of their customers • Trying the same tactics for solving a problem over and over and being surprised when it still doesn't work • Designing user experiences that aren't considerate of those who work there • Not seeing the problem with this disconnected and out of whack way of thinking
  • 36. What is Your Place? • • • • What places are within your control? Who controls the places that your places are within or connected to? What places are likely to be affected directly? Which places indirectly? What considerations need to be part of your process for affecting these places?
  • 37. Objects aid us in discourse
  • 38. Stills from the Eames classic film “Powers of 10”
  • 39. “Since our technical systems are wholly mixed up with our natural systems, that creates additional levels of complexity. In order to design within these confounding contexts, we need to be able to scale up and scale down as we design: to consider both the granularity of the things we are designing as well as the much larger contexts within which they exist.” “The Eames have simply illustrated the conundrum; it is our responsibility to figure out what to do next.” - Jamer Hunt, Director of Transdisciplinary Design at Parsons the New School for Design http://www.fastcodesign.com/1662461/how-to-apply-eamess-legendary-powers-of-10-to-real-life-problems
  • 40. it is far too common to focus on the spoon & ignore the coffee shop
  • 41. We need a controlled vocabulary and taxonomic Approach for discussing “Place”
  • 42. Ecosystem > System > Structure > Journey > Location > Context > User > Interface > Interaction > Object Ecosystem A complex collection of systems “A large pharmaceutical organization”
  • 43. Ecosystem > System > Structure > Journey > Location > Context > User > Interface > Interaction > Object System A set of interacting structures “Providing Information to Patients”
  • 44. Ecosystem > System > Structure > Journey > Location > Context > User > Interface > Interaction > Object Structure A configuration of objects “Patient Website”
  • 45. Ecosystem > System > Structure > Journey > Location > Context > User > Interface > Interaction > Object Journey Traveling within or between locations “Explore Website”
  • 46. Ecosystem > System > Structure > Journey > Location > Context > User > Interface > Interaction > Object Location A particular position “Request Information”
  • 47. Ecosystem > System > Structure > Journey > Location > Context > User > Interface > Interaction > Object Context circumstances that form the setting for an interaction “Using an iPad to view a website while making list of action steps to take”
  • 48. Ecosystem > System > Structure > Journey > Location > Context > User > Interface > Interaction > Object User a person who interacts with an object “Anxious, newly prescribed, already confused”
  • 49. Ecosystem > System > Structure > Journey > Location > Context > User > Interface > Interaction > Object Interface a point where interaction occurs between user and object “Request Information Form”
  • 50. Ecosystem > System > Structure > Journey > Location > Context > User > Interface > Interaction > Object Interaction the way in which user and object affect one another “Clicking a button”
  • 51. Ecosystem > System > Structure > Journey > Location > Context > User > Interface > Interaction > Object Object Something that can be seen and touched “a button”
  • 53. How affecting is the work you do on other places in the ecosystem?
  • 54. What are the systems you are working within?
  • 55. What structures are needed to support each part of that system?
  • 56. What journeys might a user take through each structure?
  • 57. What locations might users encounter on each journey?
  • 58. What contexts might users find themselves in when within each location?
  • 59. What do users expect of each location?
  • 60. What interface best supports the intended interactions with each object within each location?
  • 61. Help!
  • 62. Help us all by Facilitating the Understanding of the levels between the object and the ecosystem
  • 63. Explain the role of your frameworks and tools Level Appropriate Framework Ecosystem = Controlled Vocabulary, Venn Diagram System = Swim Lane Diagram, Gantt Charts Structure = Hierarchy Maps, Site Map Journey = Journey Maps Location = Flow Diagrams, Block Diagrams Context = Scenarios User = Personas Interface = Wireframes, Schematics Interaction = Specifications Object = Screens, Templates, Style Guides
  • 64. Ask: “who is tending to the other levels?” Ecosystem = Controlled Vocabulary, Org Chart System = System Diagram Structure = Site Map Journey = Journey Maps Location = Flow Diagrams Context = Scenarios User = Personas Interface = Wireframes Interaction = Specifications Object = Visually Designed Screens
  • 66. 5 Lessons in Place-making 1. People prefer the easy road, watch for worn grass. 2. There are many ways to do anything and discovery involved in finding the right ways 3. Low-level decisions can have high-level consequences 4. Know your place, and the levels above and below 5. Affect what you can, respect what you can’t
  • 68. How you do anything is how you do everything
  • 69. Make sure the places that you make aren't just full of passive aggressive signs
  • 70. Thanks (deck will be at: slideshare.com/abbycovert shortly) @Abby_The_IA | AbbytheIA.com