about bata company

1. Team: Youth
Footwear Industry

2. Table of contents
• Vision, mission & values
• Current market situation
• Product profile
• Swot analysis
• Marketing strategy
• Competitors of bata
• conclusion

3. Established in August 24, 1894 Zlin, Czechoslovakia
Founded by Czech businessman Tomas Bata
Tomas Bata, and included his brother Antonin and sister
Anna
Private company
Products: Footwear, Clothing and Fashion & accessory
Website: www.bata.com
Area: served Worldwide
Headquarters: Lausanne, Switzerland
Industry: Retail and Manufacturing

4. “Introduction of a
strong shoe line
targeted to various
market segments to
maintain leadership
through increased
market share.”
“To provide good quality
shoes at an affordable price
by keeping in mind the
comfort that needs to be
there and providing new
designs with it.”
 Serve with passion
 Be Bold
 Count on me
 Improving Lives
 Exceed customer
expectation
 To achieve the level where its each
category is in a position of 100%
estimated business.
 Building innovative ideas.
 Maintain reasonable & attractive price.
 Providing better quality & designs to
customers.
 Maintaining competitive strategy.
Objective for the brand

5. Company logo evaluation

6. Serve 1 million customers
per day.
Run 40 production facilities
across 26 countries.
Employee more than 50,000
people.
 6,300 retail outlets, 10,000
franchise and thousands of
deports and dealers.
 Manages a retail presence in
over 70 countries.
 selling of over 300 million
pairs of shoe each year.
Wholesaling
Bata Business
Brands & Product
Development
Retailing
Manufacturing
Current market situation

7. Product profile (Bata shoes)
Health related
Good quality
Affordable premium range pricing
Good image
Trusted Indian brand
Different departments & their roles:
1. Procurement team
2. Operation department
3. Retail network
4. Marketing department
5. Sales team
6. Service team
7. Quality maintenance team

8.  Bata is found in all
mini metro & town
 Bata has a very
strong distribution
network
 Bata has a cost
advantage and is
able to manufacture
a huge range of
footwear’s.
 High Price
 More emphasize
on quality rather
than design
 Lake of
promotional
activities
 High cost
structure
 Wide
assortment of
products
offered
 Better customer
service
 Rise in export
 More
emphasize on
product quality
and design
 Counterfeiting of
Bata shoes in
uncontrolled
locations
 Consumer
perception
regarding high price
 High price due to
high production cost
 Disruption of
consistent supply
Strength
Weakness
Opportunity
Threat
SWOT Analysis

9. Period Ending:
Dec 31,
2018
Dec 31,
2017
Dec 31,
2016
Dec 31, 2015
Total Revenue 9521.39 9040.56 8784.55 8522.8
Gross Profit 4206.3 4046.7 3817.32 3428.4
Operating Income 1463.3 1656.49 1473.09 1246.07
Net Income 994.48 1145.81 1043.02 831.74
Bata Income
Statement
Marketing
Budget of Bata
BD
Marketing
Strategy
Product strategy
Distribution
strategy
Promotional
strategy
Pricing strategy

10. Competitors
• Relaxo
• Flite
• Nile
• Puma
• Adidas
• Fila
Etc….

11. Conclusion
• To conclude, Bata Company is known as the most respected and popular shoe
brand because of its quality, from the early partition days. It is an internationally
renowned brand and satisfies the needs of every country where it is present with
respect to its specific cultural requirements, weather conditions and customer-
specific considerations.

12. References
• https://www.google.com/search?q=bata+history+in+india&rlz=
• https://www.google.com/search?q=bata+competitors&sca_esv=
• https://www.google.com/search?q=bata+strength+weakness+opportun
ity+threats&sca_esv=

13. Thank
You