Consumer packaged goods (CPG) companies must embrace digital commerce to win in an estimated US$340 billion worth of market growth in Asia Pacific.
The sales and marketing ecosystem is changing because of a new generation of consumers in Asia and pervasive digital technologies.
Our research shows that consumers in Asia are not satisfied with their purchase journeys. They seek a single platform where they can act on impulse buy decisions, get tailored product recommendations, and are always connected to their favorite brands.
CPG companies need to bridge existing gaps in consumers’ purchase journeys and provide seamless shopping experiences by building their ecommerce capabilities.
11. Awareness Consideration Purchase
Future - Truly Omni-Channel, path to
purchase can start at any interaction with
the product.
Compare
Discover
Purchase
Consider
Loyalty
Now - Linear consumer journey – straight
steps from need to purchase
Aminah is similar to other shoppers across Asia, not following a linear shopping journey.
She uses multiple devices and multiple channels to interact with the products.
From Linear to Omni-Channel