Accenture Technology Vision Survey Insights for Indonesia

2www.accenture.com/technologyvision
The research process begins with gathering
input from the Technology Vision External
Advisory Board, a group comprising more
than two dozen experienced individuals from
the public and private sectors, academia,
venture capital, and entrepreneurial
companies.
In addition, the Technology Vision team
conducts interviews with technology
luminaries and industry experts, as well as
nearly 100 Accenture business leaders from
across the organization.
The team also taps into the vast pool of
knowledge and innovative ideas from
professionals across Accenture, using Accenture’s
collaboration technologies and a crowd sourcing
approach to uncover the most interesting
emerging technology themes.
The ‘Trend Spotting’ campaign encourages global
participation from individuals at every level and
throughout every segment of Accenture.
Nearly 3,000 participants actively engaged in the
campaign, contributing valuable ideas and voting
on others’ inputs, and the effort saw a 19%
increase in the number of people submitting ideas
compared to the previous year.

TECH VISION SURVEY OVERVIEW
SURVEYED
16 INDUSTRIES

SURVEY DEMOGRAPHICS – GLOBAL
Headquarters n=5,466
Argentina 121
Australia 274
Austria 90
Brazil 270
Chile 128
China 275
France 318
Germany 310
India 226
Ireland 99
Italy 241
Japan 300
Portugal 50
Qatar 111
Russia 98
Saudi Arabia 111
Respondent Location
(Continued)
n=5,466
South Africa 249
Spain 273
Switzerland 256
Turkey 101
United Arab Emirates 113
United Kingdom 360
United States 740
Denmark 16
Finland 19
Norway 16
Sweden 14
Indonesia 60
Malaysia 62
Singapore 65
Thailand 61
Respondent Location n=5,466
Argentina 122
Australia 263
Austria 85
Brazil 283
Chile 134
China 286
France 299
Germany 317
India 267
Ireland 106
Italy 246
Japan 273
Portugal 55
Qatar 110
Russia 106
Saudi Arabia 109
Headquarters
(Continued)
n=5,466
South Africa 233
Spain 262
Switzerland 272
Turkey 97
United Arab Emirates 115
United Kingdom 372
United States 777
Denmark 17
Finland 18
Norway 17
Sweden 15
Indonesia 59
Malaysia 59
Singapore 69
Thailand 62

GLOBAL & INDONESIA SURVEY DEMOGRAPHICS
17%
8%
20%
15%
7%
13%
13%
7% Banking
Consumer Goods
and Services
Industrial
Equipment
Insurance
Public Service
INDONESIA
2%8%
22%
5%
7%
17%
5%
18%
17%
CIO/Chief Mobility
Officer
CTO/Director of
Technology
Director, IT
CMO
CFO
INDONESIA

OVERVIEW
TECHNOLOGY
VISION TREND
EVOLUTION
2017
2016
2015

INTRO

Technology changes are all around us,
and coming faster than ever. But no
longer are we waiting and wondering how
the latest digital technology advances
will change things; rather, we’re taking
control and shaping technology to fit
our needs, large and small.
TECHNOLOGY FOR PEOPLE

20% REPORT THEY ARE FACING COMPLETE
DISRUPTION IN THEIR INDUSTRIES
Q: What degree of disruption is your industry currently facing?
20%
27%
43%
10% Complete disruption
Moderate disruption
Slight disruption
No change
INDONESIA
(N=60)
INDONESIA N=60; GLOBAL N=5,466
24%
51%
20%
5%
GLOBAL
(N=5,466)

THE PRESSURE TO INNOVATE IS REAL
42%
42%
53%Strongly agree
Neither agree nor disagree
2%
2%
3%
Agree
44%
11%
Disagree
Q: Please indicate your agreement with the following statement: My organization must
innovate at an increasingly rapid pace just to keep a competitive edge.
95% OF INDONESIA EXECS
AGREE THEIR ORGANIZATION
MUST INNOVATE AT AN
INCREASINGLY RAPID PACE
JUST TO KEEP A
COMPETITIVE ADVANTAGE
INDONESIA
GLOBAL

47% ARE COMPREHENSIVELY INVESTING IN
DIGITAL AS PART OF THEIR OVERALL STRATEGY
Q: To what extent are you investing in Digital as part of your organization’s strategy?
1%
12%
44%
43%
0%
22%
32%
47%
We do not have a formal Digital business
strategy
We are currently assessing the potential of
Digital technologies for our business
We are investing in Digital technologies in select
areas or business units
We are comprehensively investing in Digital
technologies as part of our overall business
strategy
INDONESIA
GLOBAL

47% STRONGLY AGREE – TECH ADVANCEMENT IS
NOW MARKED BY AN EXPONENTIAL RATE OF CHANGE
Q: Please indicate your agreement with the following statement: We have entered an era
of technology advancement that is no longer marked by linear progression, but by an
exponential rate of change.
40%
48%
47%Strongly agree
5%
2%
0%
Agree
45%
14%
Disagree
INDONESIA
GLOBAL

MULTIPLIER EFFECT IS KEY
Q: Please indicate your agreement with the statement: Individual technologies are rapidly
advancing, but it is the multiplier effect of these technologies that is creating innovation
breakthroughs.
95% OF EXECUTIVES AGREE
IT IS THE MULTIPLIER
EFFECT OF THESE
TECHNOLOGIES THAT IS
CREATING INNOVATION
BREAKTHROUGHS
2%Disagree
1%
43%
39%
47%
52%
Agree
Strongly agree
3%
12%
GLOBAL
INDONESIA

AI IS THE
NEW UI
TREND 1
ECO
SYSTEMS
AS MACRO
COSMS
TREND 2
WORK
FORCE
MARKET
PLACE
TREND 3
DESIGN
FOR
HUMANS
TREND 4
THE UN
CHARTED
TREND 5
14
OVERVIEW
2017 VISION TRENDS
www.accenture.com/technologyvision

TREND 1

Survey Results
• 87% (compared to global 79%) agree that AI will revolutionize the
way they gain information from and interact with customers.
• 77% (74% in ASEAN, 85% global) executives report they will invest
extensively in AI-related technologies over the next 3 years.
• 85% (vs 79% global) agree that AI will help accelerate technology
adoption throughout their organizations.
• 13% believe AI will completely
transform their organizations over
the next three years; another 43%
(47% in ASEAN, 41% Global)
believe it will bring significant
change to their organizations.
13%
43%
37%
5%2%
Complete transformation Significant change
INDONESIA
(N=60)
27%
41%
23%
6%2%
GLOBAL
(N=5,466)

AI IS THE NEW UI
Moving beyond a back-end tool
for the enterprise, AI is taking
on more sophisticated roles
within technology interfaces.
ARTIFICIAL
INTELLIGENCE
IS BECOMING A
COMPANY’S DIGITAL
SPOKESPERSON
17

AI IS THE NEW UI
to live translations made possible by machine learning,
AI is making every interface both simple and smart – and
setting a high bar for how future interactions will work.
FROM AUTONOMOUS
DRIVING VEHICLES
THAT USE COMPUTER
VISION

and a key differentiator – becoming a core
competency demanding of C-level investment
and strategy.
IT WILL ACT AS
THE FACE OF
A COMPANY’S
DIGITAL BRAND
AI IS THE NEW UI
19

20www.accenture.com/technologyvision 20www.accenture.com/technologyvision
It’s time for the C-suite
to fundamentally
reexamine how people
interact not just with
technology, but also
with their business. That
approach will be critical
as AI takes on the
primary role of
interacting with both
your customers and
employees.
AI IS THE NEW UI

AI IS THE NEW UI
and so must be considered a core competency
demanding of C-level investment and strategy.
YOUR AI WILL BE A KEY
POINT OF DISTINCTION
FOR YOUR BUSINESS
VERSUS YOUR
COMPETITORS

IT’S WHO
YOU ARE
AI IS THE NEW UI

TREND 2

Survey Results
• 84% of executives agree organizations are under extreme competitive pressure to
extend innovation into their workforce and corporate structure
• 80% (75% of global) executives agree competitive advantage will not be
determined by the organization alone, but by the strength of the partners and
ecosystems you choose.
• 78% rank cybersecurity as a top concern in participating in digital ecosystem;
followed by “having less control - bound to choices made by partners” (75%)

Companies are
increasingly integrating
their core business
functionalities with
third parties and
their platforms.
But rather than treat them like
partnerships of old, forward-thinking
leaders leverage these relationships
to build their role in new digital
ecosystems – instrumental to
unlocking their next waves of strategic
growth. As they do, they’re designing
future value chains that will transform
their businesses, products, and even
the market itself.
ECOSYSTEMS AS MACROCOSMS

77% AGREE ECOSYSTEMS WILL HAVE SHARED
RESPONSIBILITY FOR A BRAND
Q: Please indicate your agreement with each of the following statements.
25%
29%
52%
45%
20%
22% 4%
3%
GLOBAL
INDONESIA
In five years, ecosystems will have shared responsibility for a brand.
Disagree Strongly DisagreeNeither agree nor disagreeAgreeStrongly agree
In five years, organizations will act as a unified ecosystem versus separate entities.
25%
29%
52%
43%
22%
23% 4%
1%GLOBAL
2%
INDONESIA
• In ASEAN 82% agree, compared to Indonesia 79%

Every company needs an ecosystem
strategy to move forward, one
that prepares them for a future
where they are not involved
in one ecosystem, but many.
How companies select and foster the right ecosystems
for their goals will define their prospects for the future:
competitive advantage depends on the strength of the partners
and ecosystems you choose and your plans to help them grow.
Ultimately, ecosystems are redefining how companies do business,
and leaders would be wise to start forging these relationships today.
ECOSYSTEMS AS MACROCOSMS

TREND 3

WORKFORCE MARKETPLACE
THE FUTURE OF WORK
HAS ALREADY ARRIVED
Driven by a surge of on-demand labor platforms and online
work management solutions, legacy models and hierarchies
are being dissolved and replaced with open talent marketplaces.
This resulting on-demand enterprise will be key to the rapid
innovation and organizational changes that companies need
to transform themselves into truly digital businesses.

Survey Results
• 95% of executives plan to increase their organization’s use
of independent freelance workers over the next year.
Compared to global 85% and overall ASEAN’s 66%
• 88% executives agree organizations are under extreme
competitive pressure to extend innovation into their
workforce and corporate structure. (Global 76%, 80%
ASEAN)
• 65% of executives (70% for global and ASEAN) reported
that corporate bureaucracies are stifling productivity and
innovation.

WORKFORCE MARKETPLACE
but as they transform to act more like marketplaces, companies
are also fundamentally rewriting the social contract – reshaping
views on the relationships and responsibilities that companies,
governments, and society have with workers.

ONLY 23% REPORT THEIR ORGANIZATION BROADLY
USES ON-DEMAND LABOR PLATFORMS
Q: To what extent is your organization using on-demand labor platforms to hire and manage
independent workers today? (i.e., Upwork, Freelancer, Gigster, Zhubajie, etc.)
58%
48%
13%
12%
5%
14%26%
23%
INDONESIA
1%GLOBAL
5 - Don’t know
3 - Piloting/Experimenting
1 - Currently using on large scale projects or broadly across the organization
4 - Not using
2 - Using in select business areas

TREND 4

Survey Results
 In Indonesia and ASEAN almost 85% of the executives
surveyed agree that organizations need to understand not
only where people are today, but also where they want to
be -- and shape technology to act as their guide to realize
desired outcomes. (Global 79%)
 In Indonesia and ASEAN 40% say their organization is
planning to extensively use human behavior and human
nature to guide the development of new customer
experiences and relationships in the next three years. Only
31% globally.

DESIGN FOR HUMANS
TECHNOLOGY
SO IT ADAPTS
TO US The new frontier of digital experiences
is technology designed specifically
for individual human behavior.

DESIGN FOR HUMANS
that as technology shrinks the gap between
effective human and machine cooperation,
accounting for unique human behavior
expands not only the quality of experience,
but also the effectiveness of technology
solutions. This shift is transforming
traditional personalized relationships into
something much more valuable: partnerships.
BUSINESS
LEADERS
RECOGNIZE

DESIGN FOR HUMANS
available from unprecedented data,
leaders will create rich, responsive
journeys that guide people toward
achieving their goals, and walk with
them to get there. This is the design
approach that will deliver lasting
value in the digital economy:
where technology is shaped by
people, for people.
BUILDING
ON THE
INSIGHT

TREND 5

Survey Results
 Close to 70% of IT and business executives surveyed
believe that government regulations in their industry have not
been able to keep up with the pace of technology
advancement.
 87% of the executives agree that their organization feels it
has a duty to be proactive in writing the rules for emerging
industries. (84% in ASEAN and 76% global)
 70% of executives (80% in ASEAN) agree that their
organization is entering entirely NEW digital industries that
have yet to be defined. Global not so far different at 74%.

THE UNCHARTED
BUSINESSES ARE
NOT JUST CREATING
NEW PRODUCTS
AND SERVICES;
they’re shaping new digital industries.
From technology standards, to ethical norms,
to government mandates, in an ecosystem-driven
digital economy, one thing is clear: a wide scope
of rules still needs to be defined.

THE UNCHARTED
TO FULFILL THEIR
DIGITAL AMBITIONS,
companies must take on a leadership role to help shape
the new rules of the game. Those who take the lead will
find a place at or near the center of their new ecosystem,
while those who don’t risk being left behind.

THANK YOU
#TECHVISION2017
www.accenture.com/technologyvision

Accenture Technology Vision Survey Insights for Indonesia

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