Digital decoupling: as a means to save money and time - Accenture Digital

As a means to save money and time
Digital
Decoupling

Copyright © 2015 Accenture All rights reserved. 2
1. WHAT’S
DIGITALDECOUPLING

WE INVENTED IT.
ACCENTURE IS THE FIRST RESULT.
IF YOU GOOGLE FOR IT

THAT’S BEING CHANGING A LOT IN THE PAST YEARS THROUGH MANY ACQUISTIONS
IT’S PART OF A NEW ACCENTURE

A GLOBAL DECOUPLING FACTORY
Mumbai
Costa Rica Italia India
Milano
San
José

OFFSHORE PRODUCTION FACTORY
WITH HIGH QUALITY RESOURCES
Mumbai
San
José

Milano
ONSHORE PROJECT MANAGERS
WORKING AT CLIENT OFFICE

BUT
HOW DOES IT WORK?

SOME COMPANIES
HAVE SO MANY ASSET
TO CREATE. AND SO
LITTLE TIME.
MANY CREATIVE AGENCIES
MANY PRODUCTION PARTNERS
SOMETIMES THERE ARE
TOO MANY STAKEHOLDERS
DIGITAL DECOUPLING IS
A BETTER WAY TO WORK
CAN ENSURE YOUR QUALITY STANDARDS
ARE ALWAYS MET
ALLOWS MARKETING TO FOCUS ON CREATIVITY
THAT
CAN MAKE YOU SAVE MONEY AND TIME

A MODEL WHERE THE KNOWLEDGE OF WHO
DOES WHAT AND BY WHEN IS HIDDEN AND
HARD TO FIND
A SINGLE COMPETENCE CENTER FOR
DELIVERY, 100% IN CHARGE AND AWARE.
FROM TO

Asset
Publishing
Creative
Strategy
Asset
Building
Asset
Storage
Asset
Localization
Creative
Design
THE STRATEGIC THINKING AND CREATIVE IDEAS REMAINS IN THE
HANDS OF THE COMPANY. PRODUCTION IS DELIVERED AT SCALE.
STAYS THE SAME
They keep on pushing the
boundaries of creativity and
exploring the endless
possibilities of communication
with your agencies.
Creative layout, shooting, ads,
events…
CHANGES
We take care of the rest. We help you organize and plan the many
activities throughout the year, we create a plan and execute each one of
them in compliance with your guidelines.
Front & Backend development, test & scan, online release

Asset
Publishing
Creative
Strategy
Asset
Building
Asset
Storage
Asset
Localization
Creative
Design
WE WILL HELP
TOGETHER WITH THEIR AMAZING CREATIVE AGENCIES
THEM TO UNDERSTAND IF THE CREATIVITY MATCHES
PRODUCTION REQUIREMENT AND IF THEY IMPACT
DESIRED TIMING OR QUALITY
TO ENSURE
1. QUALITY 2. TIME TO MARKET
WHILE THEY TAKE CARE OF
CREATIVE TASKS

Asset
Publishing
Creative
Strategy
Asset
Building
Asset
Storage
Asset
Localization
Creative
Design
AFTER CREATIVITY
WE WILL
PLAN
MANAGE
MANY TIMES
PRODUCTION ACTIVITIES CREATING A PRODUCTION PLAN IN A GANTT CHART FOR ALL TO KNOW WHAT
WILL BE DONE BY WHO AND WHEN.
THE FLOW OF ACTIVITIES RAISING FLAGS AND WARNINGS IF FOR ANY REASON A CHANGE TO
THE PLAN MIGHT OCCUR
IN A LEARNING CURVE THAT WILL MAKE US MORE AND MORE EFFICIENT IN DELIVERING
YOUR ASSETS
IS DONE AND VALIDATED, WE WILL DO WHATEVER IT TAKES TO GO ONLINE.

BEFORE WAS USED TO
YOUR COMPANY
EXPECT
BUILD FROM SCRATCH
HAVE VARIABLE QUALITY
WASTE MARKETING TEAM
SOME POSSIBLE DELAY IN GOING ONLINE DUE TO DELIVERY AND COMPLICATIONS
EVERY SINGLE WEBSITE, LANDING OR FORM EVERY TIME.
AND
COSTS
MANAGING IMPLEMENTATION AND ALSO
ISSUES AND REQUESTS
TIMEFOR
DELIVERY

NOW YOU WILL
TO THINK ABOUT CREATIVITY
WHILE WE TAKE CARE OF THE
PRODUCTION STUFF
INSTEAD
HAVE MORE TIME

THE BEST TEAM FOR THE JOB: NOT JUST NERDS
AGENCY
EXPERIENCED
A team of professionals
coming from digital
agencies that has
proven and reliable
experience in content
strategy and onsite
project management for
digital assets.
The well known
Accenture Delivery
reliability will be granted
and coordinated by our
best digital delivery
expert to grant you full
capacity and efficiency.
DELIVERY
EXPERIENCED
THE DPM IN THIS TEAM IS AT CLIENT OFFICE, FEW STEP FROM MARKETING NEEDS.

3.HOW
DO WE INTERACT WITH
STAKEHOLDERS?

ACCENTURE
VALIDATES THE
CONCEPT TO THE
AGENCY FOR THEM TO
PROVIDE A CREATIVE
KIT
ACN
ACN
ACCENTURE CHECKS WITH IF THERE
IS ANY CONCERN REGARDING
FEASIBILITY AND/OR CONSTRAINT.
ACN
AGENCY
ENGAGES ACN
TO CHECK IF
THE IDEA IS
FEASABLE IN
THE REQUIRED
TIMINGS
VALIDATED
CREATIVITY
A
AGENCY AND CLIENT COME UP WITH A
VERY GOOD IDEA FOR A SPECIAL
PROJECT
MARKET
NEED
C
BRAND
ENGAGES
AGENCY FOR
CREATIVITY
MKT
PHASE 1 – CREATIVE STRATEGY AND DESIGN

ONLINE ASSET
THE OK FOR GO LIVE
WILL COME FROM
BRANDS AFTER THE
DECOUPLED PROCESS
IS DONE.
C
MKT
A
IF THE DEVELOPED ASSETS MATCHED
THE DESIDERED QUALITY, THE ASSET
IS SUBMITTED TO NIM BRAND
MANAGER FOR APPROVAL
A
DEVELOPED
ASSET IS
VIEWABLE TO
AGENCY FOR
APPROVAL
ACN
1. VALIDATES IF THE CREATIVE KIT MATCHES
SPECIFICATIONS.
2.REVIEW ROUGH TIMING ESTIMATIONS AND
START PRODUCTION
VALIDATED
CREATIVITY
A
AGENCY
SENDS
CREATIVE KIT
TO ACCENTURE
PHASE 2 – IMPLEMENTATION AND DELIVERY

WEBSITES
ADV CAMPAIGN
APPs
SOCIAL PAGES
Brand & product websites, online contest, data collection forms….
Banners, landing pages, newsletters, DEMs …
Android, iOS, Facebook, …
Facebook Fan Pages, Google+, Instagram, Pinterest, Twitter, Youtube
AND EVERY DIGITAL ASSET You might want to develop in the future
POSSIBLE SCOPE OF WORK

Max Cremonini
m.cremonini@accenture.com
Thank
you!! >>
Alessandro Diana
alessandro.diana@accenture.com

Digital decoupling: as a means to save money and time - Accenture Digital

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Digital decoupling: as a means to save money and time - Accenture Digital

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