Communities and startups have much in common. For example: you need to invest, but you can achieve much. If you are curious what communities at Daimler have achieved, this is your talk. We discuss concrete numbers, but above all the courage and the energy of people in our company and how communities support them. Maybe this helps us find answers: Are we still talking about efficiency - or about leveraging the whole potential of Daimler?
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Invest 1 Euro - get 35 Euros in return. Communities as startups for collaboration. (Daimler DigitalLife Day 2019)
1. Invest 1 €, get 35 € in return
1
Communities: Collaboration startups going through the roof
@achimbrueck
@DigitalLife_DAI
2. + 353.1 % unicorns
2
It’s not about risk –
It’s all about possibilities!
+ 50 % global funding
Unless otherwise stated: Data form 2018 - Increase rates compared to 2013 / 2012 - Unicorn = company valued at 1 bn $ +
33 % start with less
than 5,000 $
99.5 bn $ venture capital
90 % fail
4. Wirklich nötig?
Eisberg – Was
passiert eigentlich
hinter den
Communities?
Not all benefit is visible to everybody, but still: it’s real!
New job
New idea
New connection
Joining forces in a project
Becoming a speaker
Expert contact
Bug fixProblem solved
Help
Encouragement
Short cut
Missing clue
Emerging leaderMotivation
New love
Click View
Like
New follower
Question
Post
Self-organized team
5. Communities – Your collaboration startup
Figures
Stories: Efficiency – Energy – Virality – Innovation
Starting with a struggle?
Do something great
8. Where the company is happening
Collaboration
Professional Learning
Communication & initiative
Networking Service & processes
38 %
26 %
18 %
Source:
State of Community
Management 2019
Report
Data from 325
community programs
9. Culture & org change
Quality improvement
Innovation
Faster answers
New ideas
Networking with peers
For the company
For the people
Communities drive complex objectives
Source:
State of Community
Management 2019
Report
Data from 325
community programs
10. Wirklich nötig?
Eisberg – Was
passiert eigentlich
hinter den
Communities?
Calculating the cost of demotivation?
11. Asking questions
Providing solutions
Connecting Leading
Feeling seen
Being heard
Communities empower individuals
Source:
State of Community
Management 2019
Report
Data from 325
community programs
12. Communities increase process efficiency
Social Intranet
Support
Community
4,380
av. daily views*)
4,500+
answered
questions
*) Since Nov.
16, 2019,
including
weekends
13. 13
"Three years ago, it was
inconceivable for me to work
so visibly and transparently."
Melanie
Events & Communications
Manager
Working Out Loud
Co-Creation
Community
14. 14
Communities turn co-creation into benefit
for the entire company.
Collaboration Tools
Co-Creation
639 Bookmarks,
427 Likes
192 Comments
133 Shares
15. „We give people a forum –
it‘s just about the limit
how it speeds them up!“
Corinna
Communications Manager
Global Diversity
Community
18. Mario
BKK Customer Center Manager,
Wörth/Germersheim
Netzfilter
Community
„Communities help us
overcome lone fighter mindsets
and build a collective, agile
organization.“
22. White Fluffy – die IdeeFolien kommen von
Timo
Silke
Corporate Academy
White Fluffy Mystery
Community + Campaign
Verena
Corporate Academy
Timo
Mercedes Benz Consulting
„Sometimes you just need to do it!“
23. Explore – Innovation, Experimente
Communities drive innovation
Kevin Hiemann, Gaming@Telekom
When founded in 2013 the gamer
community on the Social Intranet of
Deutsche Telekom was eyed suspiciously.
It grew into a market research spearhead
and in 2017 prompted the management
to enter into the market of eSports.
[More]
27. Manchmal ist es ein Kampf,
Artificial Intelligence
Community
„Today, the community has
become the first point of contact
when people look for Artificial
Intelligence expertise or want to
share information.“