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Keeping Your  Bank Brand  Alive During A Recession Ago Cluytens Global Head Of Marketing ING Private Banking
Bankers Are The New Lawyers
www.mxgm.org, « The Hold Up »
«  A  bank  is a  financial institution  whose primary activity is to act as a payment agent for customers and to borrow and lend money. It is an institution for receiving, keeping, and lending money.«  (Wikipedia)
 
"It is important for the banks now to be guided by  fairness, accountability and transparency .  It benefits no one if the depositors are unsure of their deposits"   (A. Tetangco)
[Fairness] « to be fair is to be free from bias, dishonesty, or injustice »
[Accountability] « there’s no such thing    as a free lunch » (Milton Friedman)
[Transparency] «   Transparency is the brother/sister of trust. » (Milorad Ajder)
So, how do we regain  trust  ?
 
 
Isn’t that a little  simplistic  though ?
«  As a manager, it is my job to  protect the bottom line.«  
«  As a manager, it is my job to  serve the customer.«  
«  As a shareholder, I am concerned about your  ROI.«  
«  As a shareholder, I am concerned about your  business practices.«  
«  As a lawmaker, I am concerned about your  role in society .» 
«  As a lawmaker, I am concerned about your  financial viability .» 
So how  do   I protect my  banking brand during the recession ?
Find out what customers value.  
Provide great service.  
Admit your mistakes.
Be authentic.
And keep your promises. Period.
     “ The difficulty lies not so much in developing new ideas as in  escaping from old ones.”   (John Maynard Keynes)
www. brandingthroughpeople.com ago@ brandingthroughpeople.com www.twitter.com /acluytens

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Keeping Your Bank Brand Alive During A Recession