This is one of the many documents included in the ActionFlow.com "Monitoring Social Media Campaigns" process template.

1. Social Media Scorecard
Key Performance Indicators 23/08/10 to 29/08/10 30/08/10 to 03/09/10
XYZ Website Target Actual Comments Target Actual Comments
Number of visits 500 1310 500 1310
Number of happy visits 200 254 200 254
Number of free trial sign ups 50 73 50 73
Number of new memberships 10 5 10 5
Twitter Target Real Comments Target Real Comments
Number of followers 150 99 150 99
Number of followings 150 340 1) 150 340
Number of tweets 20 20 20 20
Number of retweets 5 3 2) 5 3
Facebook Target Real Comments Target Real Comments
Number of fans 100 105 3) 100 105
Number of posts 20 23 20 23
Number of comments of the fans 5 0 4) 5 0
Number "I like" 10 33 10 33
Blog Target Real Comments Target Real Comments
Number of page views 100 105 100 105
Number of posts 5 6 5 6
Number of links suggested 3 5 3 5
Number of comments by the readers 1 0 5) 1 0
Number of messages from readers 1 0 6) 1 0

2. SlideShare Target Real Comments Target Real Comments
Number of uploads 5 8 5 8
Number of views 20 174 20 174
Number of downloads 10 8 10 8
LinkedIn Target Real Comments Target Real Comments
Number of status 7 6 7 6
Number of friends 200 231 200 231
YouTube Target Real Comments Target Real Comments
Number of uploads 7 3 7 3
Number of views 200 198 200 198
Flickr Target Real Comments Target Real Comments
Number of uploads 7 10 7 10
Number of views 200 56 200 56
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