9845312548-Dashboard-Guide

SOCIALINTELLIGENCEUSERGUIDE
SOCIAL DASHBOARDS

blitzmetrics.com facebook.com/blitzmetrics 2028 E Ben White BLVD STE 240 PMB 5453 Austin TX 78741 Dashboard User Guide V1.8
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www.blitzmetrics.com 1501 Albany Terrace, Albany, CA, 94706
Contents
1. GETTING STARTED
User invite
2. NAVIGATING YOURDASHBOARD
LeftSideNavigation
Portfolio Structure
Top Navigation Date
Range
Export Your Data
Usage
User Settings
3. PORTFOLIODATA (TOPNAVIGATION)
Overview
Interactions
Demographics
4. DASHBOARDTABS
Comparison View
5. METRIC DEFINITIONS
Facebook
Twitter
Anatomy
Twitter Metrics
YouTube Anatomy
YouTube Metrics
Instagram Anatomy/ Metrics
Tumbr Metrics
6. COMMONQUESTIONS
7. TWEETMAP
SNEAK PEAKAT UPCOMINGFEATURES
Storyteller Dashboard
HD Dashboards
YOURTEAM
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1.
GETTING STARTED

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User Invite
STEPS:
1. The first step to accessing your dashboard will be to receive an official invite through email. Users with
admin permissions can send the invite to you.
2. Log in using your personal Facebook username and password and accept the app permissions.
NOTE: If you do not have a Facebook account, you can easily create one through the dashboard invite.
3. After you sign in for the first time through the email invite, bookmark
https://dashboard.blitzmetrics.com/so you have easy access to
your dashboard for all future logins.
NOTE: Do not continue to go through the invite link after you have set up your account.

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2
NAVIGATING YOUR DASHBOARD

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Left Side Navigation:
Your dashboard has three main navigation tabs — left side, top and upper right settings.
The left side navigation is where you will navigate and compare portfolios.
Navigate Portfolios, Groups, and Entities.
Comparison View: Benchmark and compare all
portfolios in one place.
Export: Export your data via an Excel spreadsheet.
Usage: Track how much data is being pulled
for each fan page.
Insights: The term “insights” refers to pages (FB,
Twitter, YouTube, etc) that have given the dashboard
admin permissions to pull insights data.
Your Analyst: BlitzMetrics analyst for your account.
Ads: Keep track of your Ads Metrics and Trends.
Social Listening: See how many people have
mentioned your accounts.
Checklists: See your progress on completing our
checklist system.

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Portfolio
Group
Entity
Portfolio Structure
Your dashboard is organized by “portfolios”, which hold “groups” of “entities”. Each entity hosts a Facebook,
Twitter, YouTube, Instagram, and Tumblr page.
Screenshot of the Entity
set up window.

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Top Navigation
The top navigation is where you will drill into each Portfolio, Group, and Entity. The three main tabs to drill
into for deeper analytics are Overview (default), Interactions, and Demographics.
Overview Views
Overview Boxes (default view)
Overview Table
Overview Canvas
Overview Grouped
Overview Entities
Interactions: View top posts, tweets, etc. for various social channels.
Demographics View the breakdown of gender and location, by fans.
Overview Boxes: Shows a network organized view of general metrics.
Overview Table: Shows a table organized view of metrics, trends, and growth.
Overview Canvas: Uses a chart to view statistics and trends.
Overview Grouped: Shows a combined group view inside of a portfolio
Overview Entities: Shows information in a tableized view for all entities in a portfolio

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DATE RANGE
Set the date range (period) to View 7 Days, 30 Days, Year to Date, or custom.
NOTE: The default period view is 30 days, but once you set a new
range it will stay that way until you either change it or end your session.

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Export Your Data
Select and download reports via Excel from the Export tab. Select the entities, metrics, and date range you
want, then click “download”.

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Usage
View total number of posts, comments, and likes captured in your dashboard, as well as the total number of
Posts, Comments, Likes, and the earliest post broken out by group.

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User Settings
Your profile settings, help section, and logout access is located in the upper right corner.
The help section gives you a Glossary of Terms. Definitions are broken out by Basic Metrics (the most
popular metrics used), Facebook Insights Metrics (metrics provided by Facebook for pages that have
insights access), and Facebook Post Insight Metrics (metrics used to track individual actions).

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PORTFOLIO DATA (TOP NAVIGATION)

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OVERVIEW
OverviewBoxes
The overview section gives you a snapshot of the portfolio(s), group(s), or entity(ies) you have selected. Metrics
are broken out by channel (Facebook, Twitter, YouTube, Instagram, and Tumblr).
NOTE: The total “Audience” and “Period Interaction” metrics are the combined totals across all pages and social networks.
Click on any of the metric
boxes and a popup window
will appear with a chart
showing trends by the period
you have selected.
NOTE: Rollover each box
with your mouse to reveal
metric definitions.

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OVERVIEW
Key Metrics
How to keep engagement high:
• Create and distribute great, engaging content.
• Ask questions, run contests, be engaging.
• Keep messages as short as possible
(10 words or less).
• Include multimedia versus just text.
• Have content that triggers emotion.
• Create engagement apps.
• Above all, resist the temptation to sell too hard.
Interaction comes from:
• Likes, comments, shares, posts, check-in’s, and
other user actions.
• Awesome content that compels social activity.
• Paid reach will amplify what you already have.
Engagement Rate:
Percent of people who saw a post who commented or liked.
News Feed Coverage:
The percent of fans who see your
content in their News Feed.
Feedback Rate:
Percent of those fans who interacted with one of the posts.

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OVERVIEW
Overview Table
View all metrics in table format, then export to Excel.

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OVERVIEW
Overview Canvas
Click each metric in the left panel to show trends. Download trends via Excel.

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OVERVIEW
Overview Grouped
View all metrics for each group. Organize each column alphabetically or highest to lowest, then select which
columns you want to view.
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OVERVIEW
Overview Entities
View all entities in one place.

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SocialListening
View all mentions of your accounts by twitter account.

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Ads
Keep track of the progress of your Ad accounts metrics and trends in one place. You can
gain metrics to multiple accounts when they are added.
To set up your ad account head to the “Manage Ads” tab in the settings dropdown.
Enter your ad account ID number and click submit

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Checklists
The Checklists tab will show your progress in our 30 step system of completed tasks and
goals.
If you haven't selected any checklists , they won't show up on the left side.
Go to account options.
Put in the basecamp URL for the project and select the checklist you want. (Typically Quickstart which
is our 30 item checklist)
Once you check any checklist, it will disappear from that list and show up in the “checklists” link on the
left.
You and others can now check off things that are done.

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Checklists cont.
An account must be associated w/ a basecamp project URL via
"Current Account" -> "Manage Options" in the drop-down nav.
Any URL from the relevant project should be fine.
To have a Quickstart checklist created and associated with the
current account, make sure the box next to "Create Quickstart
Checklist" is checked and save the form.
Once the Quickstart checklist has been created, a new link
"Quickstart Checklist" is available in the left sidebar.
(This Quickstart checklist is only displayed for "Basic" clients.)
Clicking on the link, takes you to the list of todo items. Whenever
any items are checked completed (or uncompleted) and saved,
basecamp is immediately updated to reflect the change.
(And vice versa, although the lists in Basecamp all caution users to
do editing via the dashboard.)

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INTERACTIONS
View top interactions by
Global (Default), or by
country.
Choose what
data you want to
view and export.
View top interactions for Facebook, Twitter, YouTube, Instagram and Tumblr.
Track what content is the most popular among your fans and see when it was posted..
Facebook: Track top posts by Interactions, Likes,
Comments, Shares, and the date posted.
Instagram: Track top Medias (photos) by
Comments and Likes.
Twitter: Track top tweets by retweets, replies and
what type of device.
YouTube: Track top videos by Likes, Dislikes,
Views, Favorites, and Ratings.
Tumblr: Track top videos by Likes, Dislikes,
Views, Favorites, and Ratings.
Click on each icon to view
top interactions for that
specific social channel.

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INTERACTIONS
View interaction types to see what contents resonates the best with fans.
Post Management: View which time(s) of the day generate the most interactions.
Switch between Chart view
and Table view, then export
all data to Excel.

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INTERACTIONS
Post Detail: Drill down into each post to reveal all metrics for that specific post, including top fans.
NOTE: Click on the post description to go directly to that post in Facebook.
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DEMOGRAPHICS
View the overall breakdown of fan gender and age,

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DEMOGRAPHICS
View the breakdown of fans and fan activity by City and Country.
Export the data you want to analyze via Excel.
View key metrics
with different
chart views.

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DASHBOARD TABS

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Comparison View
View portfolios side by side to see how they compare against each other.
Choose which metrics
you want to view.

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METRICSDEFINITIONS

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Metric Definition
Fans Total number of likes for a Facebook page. This is a lifetime metric.
New Fans Facebook fan growth over the selected time period.
Fans

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Metric Definition
Period Engagement Percentage of fans interacting with the Facebook page(s) over the selected
time period
Period Interactions Number of Facebook Posts, Likes, Comments, and Comment-Likes
over the selected time period.
Period Interaction Rate The rate of interaction with respect to total fans (interactions divided
by fans) over the selected period.
Shares
Likes
Comments
Comment Like

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Metric Definition
Period Comments Number of Facebook post comments for the selected time period.
Period Likes Number of Facebook post likes for the selected time period.
Period Brand Posts Number of Facebook admin posts (posts made by the page owner)
for the selected time period. Pro tip: Generally, if you engage your users with
more useful/valuable posts the more they will interact.
Period Posts Number of Facebook posts for the selected time period
(including brand posts).
Period Reach The average number of unique impressions for Facebook pages over
the selected time period.
Period Paid Reach The average number of unique paid impressions for Facebook pages
Period Paid Posts Reach The percentage of [unique] fans that are interacting with the Facebook
pages over the selected time period.
Period Impressions The average number of unique impressions for Facebook pages over
the selected time period.
Period Virality The average number of unique paid impressions for Facebook pages
Period News Feed Reach The percentage of [unique] fans that are interacting with the Facebook
Period Feedback Reach The percentage of [unique] fans that are interacting with the Facebook

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News Feed Coverage and Feedback Rate
Here’s the formula:
Fans x News Feed Coverage x Feedback Rate = Engagement.
If engagement is low, it can be because messages just aren’t showing up in the news feed or because those
who see it aren’t interacting with the content.
Usually the culprit is the former, but often content optimization can significantly help improve the feedback rate.
This, in turn, increases news feed coverage, as Facebook’s algorithm is more likely to show engaging content,
while burying content that doesn’t get likes, comments, and shares. Alex Schultz, a Facebook executive, calls
this “interestingness squared, boringness squared” to show how important engagement rate is to competing in
the news feed.
The algorithm formerly known as EdgeRank is based on multiple factors, but suffice to say that your page is
competing in the news feed for attention. You have to be more interesting than the friends of your fans — a
high bar!
Your dashboard identifies which content is the most engaging, so that you can post more similar content. You
can also spy on competitors.
You can also look at each post to see how it performed in News Feed Coverage and Feedback Rate.
If the News Feed Coverage is low, then you might want to run some micro-targeted ads to pump up that
particular post. If the Feedback Rate is low, then consider content optimization techniques (posting with a
photo, asking questions, posting when fans are most active, responding to comments, and shortening your
post to under 120 characters).
NOTE: You cannot see this data on competitors, since it requires an insights token.

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Metric Definition
Followers Total number of followers for a Twitter user. This is a lifetime metric.
Tweets Total number of tweets for a Twitter user. This is a lifetime metric.
Favorites Total number of favorites for a Twitter user. This is a lifetime metric.
Listed Total number of listed for a Twitter user. This is a lifetime metric.
Period Interactions Number of Twitter Retweets, Replies, Mentions over the selected
time period.
Period Mentions Number of Twitter mentions for the selected time period.
Period Replies Number of Twitter replies for the selected time period.
Period Retweets Number of Twitter retweets for the selected time period.
Period Relationships Number of Twitter relationships for the selected time period.

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Metric Definition
Subscribers Total number of subscribers for a Youtube channel. This is a lifetime metric.
Views Total number of views for a YouTube channel. This is a lifetime metric.
Estimated Views
Subscriber
The estimated number of views per subscriber over the selected time period.
Note: This number can be much higher than the actual number of views/subscriber
because there are viewers that are not subscribers. A really high number indicates that
the channel has more viewers than subscribers.
Average Ratings The average video rating over the selected time period.
Period Likes Number of Youtube likes for the selected time period.
Period Dislikes Number of Youtube dislikes for the selected time period.
Period Comments Number of Youtube comments for the selected time period.

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Metric Definition
Followers Total number of followers for an Instagram user. This is a lifetime metric.
Medias (photos) Total number of medias for an Instagram user. This is a lifetime metric.
Following Total number following for an Instagram user. This is a lifetime metric.
Period Interactions Number of Instagram Likes, Comments over the selected time period.
Period Likes Number of Instagram likes for the user for the selected time period.
Period Comments Number of Instagram comments for the user for the selected time period.

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Metric Definition
Followers Total number of followers for a Tumblr blog. This is a lifetime metric.
Period Interactions Number of Tumblr Likes and Reblogs over the selected time period.
Period Likes Number of Tumblr likes for the blog for the selected time period.
Posts Total number of posts for a Tumblr blog. This is a lifetime metric.
Period Reblogs Number of Tumblr reblogs for the blog for the selected time period.

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COMMON
QUESTIONS

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Common Questions
What if I don’t have a Facebook login?
If you do not have a Facebook account, you can easily create one by going to Facebook.com or using the
“Sign Up” link located on the dashboard email invite that was sent to you.
If the dashboard invite was sent to my work email, what email do I use to log in to the
dashboard?
It does not matter what email the invite was sent to. Use your personal Facebook username and password to
log in to the dashboard.
How can I export the data in my dashboard?
You can export data on nearly every page of the dashboard, except the Overview Boxes, Overview Grouped,
and Entities Overview pages. Look for the “Export” button. You can also export your data by clicking the
“Export” tab in the left side navigation.
Can I compare two brands side by side?
Use the “Export” tab in the left side navigation to select which portfolios, groups, and entities you want to
compare, then choose the metrics you want to look at for each.
Can I have access to the dashboard on multiple devices (iPad, iPhone, etc.)?
Yes! You can view the dashboard on any mobile device.
Who do I contact if I have any issues or my dashboard has a bug?
Your support team is listed at the end of this guide.
What is an Insights Token?
The term “insights” refers to “admin permissions” for a Facebook fan page. It can also be referred to as having
the “token”. Insights access lets the dashboard pull data such as News Feed coverage, Feedback Rate, top
fans, and demographics. Without the insights token, the dashboard can only pull public data from a Facebook
fan page.
What do the grey dots mean that appear in certain areas of the Dashboard?
Metrics that are greyed out mean we do not have “insights” access.

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What does it mean when it has a grey dot and says “Delayed”
If the dashboard says “Delayed”, then that means that data is still populating. This usually appears when an
entity is edited or first created. Data will usually populate within several hours, but don’t be surprised if it takes
up to 24 hours for new entities to populate.
Why does the dashboard not log me out unless I also log out of Facebook?
The dashboard was set up so that you can easily navigate from the dashboard to Facebook without having to
log in and out multiple times. This, however, means that you must log out of both in order to successfully log
out of the dashboard.
Why do some of the boxes have a green up arrow with a positive percent number and some
have a red arrow and a negative percent number? What do those numbers mean?
The red and green arrows show percent change. A red arrow means there has been a decrease, while a green
arrow means that there has been an increase. These numbers change daily as data updates.
Is there a limit on how far I can go back in the year in the date section?
When a dashboard is first created, if it has the insights token to a fan page, it can pull all data back
indefinitely (most of the time). If the dashboard does NOT have the insights token, it can pull data for 30-45
days back.
How often is the information refreshed?
It depends on the metric. Some are refreshed hourly, while others are daily.
What is the direct link I can use (after I have logged in through the invite) to bookmark the
dashboard?
https://dashboard.blitzmetrics.com
Is there one troubleshooting method you recommend trying before contacting support?
Yes. Try clearing your cache. We find that this usually solves the majority of small glitches in the system.

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TWEETMAP

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Tweetmap
Monitor Twitter activity in real-time.
NOTE: This is only live twitter traffic. No historicals yet or Facebook data.
Use these Tweetmaps as a backdrop in your office by putting them up on a flat screen TVor on a large monitor.

PortageCo.com Facebook.com/PortageCo 1960 Joslyn Pl. Boulder, CO 80304 Dashboard User Guide V1.6 44
UPCOMING DASHBOARD FEATURES
LAUNCHING END OF 2015 / BEGINNING OF 2016
SNEAK PEAK

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View top fans by participation and influence.
COMPETITIVE STORYTELLER VIEW
BRAND DETAIL

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ENTITY DETAIL
FAN DETAIL

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HD Dashboards
Monitor all major social metrics with high definition dashboards. Slideshow controls will allow you to choose
your rotation and duration of each slide then leave these views up on large monitors or flat screen TVs around
the office.
ENGAGEMENT VIEW
SOCIAL VIEW

Your Optimization Specialists
Max Darby
Content Marketing
Manager
Josh Hamby
Media & PR
Specialist
Dennis Yu
Chief Technology
Officer
Aarun Rumbaugh
Analyst
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SethRumbaugh
Analyst
Your blitzmetrics Team
Ming Chao
Data Mining
Specialist
Jared Whitman
Project Manager
Alexandra Erman
HR / Accounting
Joe Merkel
Analyst
Sean Michael
Keegan
Analyst
@blitzmetrics
Alex Houg
Chief Executive Officer

9845312548-Dashboard-Guide

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