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Finito iOS App
UX and UI Design
Adam Morenberg
July 20, 2018
adammorenberg.com
NATIONAL
WELLNESS
INSTITUTE
SOME OF MY
RESEARCH CLIENTS
AGENDA
UX DESIGN
Client and Business Problem
Initial User Research
Hypothesis and Business Metrics
Low & Mid-Fidelity Prototypes
UI DESIGN
Style Tile + Atomic Design System
Desirability Test Results
High-Fidelity Prototype + Microinteractions
Usability Test Results
Next Steps
THE PROBLEM
Drop in memberships
Want to find a way to add value to their
offerings to Wellness Professionals
Update NWI brand
THE CLIENT
Certification and Training for
Wellness Professionals
USER-CENTERED
DESIGN
“TEST EARLY AND
KEEP TESTING
EVERY STEP
OF THE WAY.”
Jakob Nielsen
INITIAL
USER RESEARCH
124 SURVEYS
5 USER INTERVIEWS
SECONDARY
RESEARCH
38%OF MILLENIALS USE WELLNESS APPS
(secondary research)
“I ALWAYS GET BUSY
AND FORGET TO
WORK OUT.”
Qualitative Interview Participant
“I MISS
EXERCISE!”
Qualitative Interview Participant
USER
RESEARCH
UX
STRATEGY
SYNTHESIS
STRATEGY AND METRICS
STRATEGY AND METRICS
STRATEGY SUCCESS
METRICS
OFFER A WAY TO HELP
USERS MANAGE BUSY
LIVES BY HELPING THEM
REMEMBER THEIR GOALS
USERS WHO
+ ADD GOALS
+ TRACK PROGRESS
+ SEND DATA TO
COACHES
UX
STRATEGY
UX
DESIGN
PERSONA
USER
JOURNEY MAP
POST-COLLEGE
PAM
RAPID PROTOTYPING
+ USER TEST RESULTS
“IF A PICTURE IS
WORTH
A 1000 WORDS,
A PROTOTYPE IS
WORTH 1000
MEETINGS.”
Tom and David Kelley
LOW + MID-FIDELITY PROTOTYPE TEST RESULTS 5 TESTS
EACH
HOME SCREEN EDIT GOAL SCREEN
Do I get a
profile?
There’s
no back
button?
What
happens if
I click it on
accident?
Low-Fi Mid-FiLow-FiMid-Fi
I feel like I
would click
Delete by
accident
40% didn’t
understand
progress chart
20% looked for
a profile page
40% looked for
a back link
20% said Edit
and Delete links
too small
UX
DESIGN
UI
DESIGN
VISUAL ANALYSIS OF COMPETITORS
TODAY PRODUCTIVEDONE
This is an example of the
headline style
This is an example of the style for
body text in Open Sans regular, a
highly legible font.
Placeholder
BRAND PERSONALITY
Helpful Adventurous Creative Young
STYLE TILE / INITIAL DESIGN SYSTEM
DESIRABILITY TEST RESULTS
5 TESTS
60%
Feels like it’s for people
who like Reddit.
It’s really easy to read and
clear, but not boring.
It looks like fun, like I’d learn
something.
40%
40%
HIGH FIDELITY PROTOTYPE DETAILED VIEW
PROTOTYPE
LINK
https://projects.invisionapp.com/s
hare/DBN2LTX8SZ7#/screens
MICROINTERACTIONS
FLINTO ASSISTANCE
David Fast
Hugo Ramos
Hector Gutierrez
NEXT STEPSAdd Goal Editing, Reminders, and Microinteractions
to MVP
Validate MVP
Test clickable prototype
Goal Editing, Reminders, Microinteractions
Swipe navigation discoverability/learnability
Research Sprint
Understand information needs around Progress
Data + Notifications
NEXT STEPS
THANK
YOU!
AdamMorenberg.com

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