Adashmore Creative's chief creative officer explains what it takes to build your personal brand

1. Building a Personal Brand
Jennifer Dodson

2. Creating a Brand

3. What is a Brand?
Strategy Identity
Experience Management

4. What is My Brand?

5. Strategy
• Enjoy life
• Be challenged
• Be accepted
• Be healthy
• Afford a desired lifestyle
• Travel
• Own a house
• Drive a nice car
• Experiences

6. Identity
Award Winning
Business Owner
EducatorFun-loving wife
Part of a familyMom

7. Experience

8. Management
• Monthly business coaching
• Business owner support group
• Listen to friends and family
• Staff bi-annual reviews
• Personal trainer
• Public relations

9. Brainstorm

10. Who do you want to be?
• Define
• Success
• Failure
• Things that matter
• Explore
• Those around you
• Who/what inspires you
• Research
• What’s been done

11. Have a Strategy

12. Define yourself now and in the future
• Have a clear understanding of where you are
• Be SMART about your goals
• Specific
• Measurable
• Attainable
• Realistic
• Timely
• Think about differences
between groups

13. Define Your Identity

14. Identify Your Brand
Strategy Identity
Experience Management

15. Choose your approach carefully
Context matters

16. Let’s build a tree house

17. Let’s build a Pool

18. Know How To Manage

19. Outline Steps. Define Progress.
• Where are you now? What do you want to be?
• Who do people think you are? Is it what you want?
• How do you bridge the gap?
• How do you know your efforts are working?
• Who is on your team?
• How will you grow?

20. Create an Experience

21. Engage & Be Memorable
• Immerse people in your story
• Know how you will get the story out
• Avoid things that don’t align
• Find your “things”
• Colored socks
• Sunglasses on your head
• Bow tie

22. Pirate Party: Acceptable

23. A Party to Remember

24. That’s a Wrap
Jennifer Dodson
Chief Creative Officer
Adashmore Creative
jennifer@adashmorecreative.com
410-252-7879